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<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:14.0pt">Participate in the WrestleMania Reading Challenge!<o:p></o:p></span></b></p>
<p><span style="font-size:11.0pt;font-family:"Calibri","sans-serif"">The WrestleMania Reading Challenge is sponsored by ALA’s Young Adult Library Services Association and WWE. The program encourages teens and tweens to read during Teen Read Week and beyond.
By doing so, they can win prizes donated by WWE and other organizations. The goal of this program is to reach reluctant readers and get more teens reading beyond Teen Read Week by implementing a reading incentive program that provides prizes from WWE as a
reward. According to Nielsen Media Research, WWE's programming reaches 15.8 million fans each week, of which 23 percent is under age 18. <o:p></o:p></span></p>
<ol style="margin-top:0in" start="1" type="1">
<li class="MsoNormal" style="mso-list:l0 level1 lfo1"><strong><span style="font-family:"Calibri","sans-serif"">Register your library or school:</span></strong> librarians & educators
<b><span style="color:red">must register by July 31, 2012</span></b>. To register, complete this brief
<a href="http://www.surveymonkey.com/s/wmrc2013">online form</a>.<o:p></o:p></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1"><strong><span style="font-family:"Calibri","sans-serif"">Promote the contest to your teens:
</span></strong>World Wrestling Entertainment will send promotional posters to all registrants in Sept. Registrants can download completion certificates, pledge forms, and other collateral from YALSA and WWE after registration closes.<o:p></o:p></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1"><strong><span style="font-family:"Calibri","sans-serif"">Help teens submit their entries:</span></strong> tweens & teens will write a letter to their favorite WWE Superstar that convinces the Superstar to
read the tween/teen's favorite book, then submit it via an online form that will be made available
<b><span style="color:red">between Oct. 1 - 31, 2012</span></b>.<o:p></o:p></li></ol>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">For more information, visit <a href="http://www.ala.org/wrestlemania">
www.ala.org/wrestlemania</a><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Questions? Email <a href="MAILTO:yalsa@ala.org">yalsa@ala.org</a> or call 1-800-545-2433, ext. 4390.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="color:black">Katie Anderson, Library Development Services<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="color:black">* Youth Services Consultant * Oregon Center for the Book Coordinator *<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="color:black">Oregon State Library, 250 Winter St. NE, Salem, OR 97301<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="color:black"><a href="mailto:katie.anderson@state.or.us"><span style="color:blue">katie.anderson@state.or.us</span></a>, 503-378-2528</span><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
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