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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">The following new titles are available for interlibrary loan from the Oregon State Library. If you would like to request these
 or other materials from the Oregon State Library please use your library's established interlibrary loan process or send your full name, the name of your library, complete title information, shipping address, and a phone number to the document delivery department
 at <a href="mailto:library.request@state.or.us">library.request@state.or.us</a> or (fax) 503-588-7119. Items will be checked out to your library, not to you personally, for 4 weeks (print materials) or 2 weeks (videos). Materials will be delivered via mail
 or Orbis Cascade Alliance Courier, and you may return them the same way. Normally a single copy is purchased and is loaned on a first-come-first-serve basis. You may be put on a hold list for several weeks. Thank you for your patience.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><!--[if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f">
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</v:shapetype><v:shape id="Picture_x0020_5" o:spid="_x0000_s1029" type="#_x0000_t75" alt="book4.jpg" style='position:absolute;margin-left:0;margin-top:0;width:223.5pt;height:230.7pt;z-index:251659264;visibility:visible;mso-wrap-style:square;mso-wrap-distance-left:9pt;mso-wrap-distance-top:0;mso-wrap-distance-right:9pt;mso-wrap-distance-bottom:0;mso-position-horizontal:left;mso-position-horizontal-relative:text;mso-position-vertical:top;mso-position-vertical-relative:text' stroked="t" strokecolor="#4f81bd">
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</v:shape><![endif]--><![if !vml]><img width="300" height="310" src="cid:image001.jpg@01CF2E51.E2918510" align="left" hspace="12" alt="book4.jpg" v:shapes="Picture_x0020_5"><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Thomsett-Scott,
 Beth C. Marketing with Social Media: a LITA Guide. Chicago: ALA TechSource, 2014.  302.30285 Marke.  ISBN 978-1-55571-972-3<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Eschewing mere theory in favor of real-world examples, editor Thomsett-Scott and her contributors offer to-the-point advice for getting up to speed with the world of social
 media. Ideal for newbies ready to get serious about marketing with social media, as well as practitioners on the lookout for ways to improve existing efforts, this LITA guide will save readers time and effort by providing basic information on the most popular
 and cutting-edge marketing technologies. With best practices for engaging library users across multiple platforms, this book:<o:p></o:p></span></p>
<ul type="disc">
<li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l2 level1 lfo10">
<span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Draws from a range of experiences, with examples from different library types and sizes<o:p></o:p></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l2 level1 lfo10">
<span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Includes case studies of successful social media efforts using Facebook, wikis, video-sharing sites, Pinterest, Google+, Foursquare, blogs, Twitter, and QR codes<o:p></o:p></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l2 level1 lfo10">
<span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Offers tips for maintaining a steady flow of content, coordinating with colleagues, planning for sustainability, and using built-in analytics for evaluation<o:p></o:p></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l2 level1 lfo10">
<span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Features numerous screen shots and illustrations<o:p></o:p></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l2 level1 lfo10">
<span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Provides a resource list at the end of every chapter, allowing readers to dig deeper<o:p></o:p></span></li></ul>
<p class="MsoNormal" style="margin-left:.25in"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">With the valuable information contained in this guide, libraries can reach their users and create connections that resonate with them.<span style="color:black"><br clear="all">
<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Be sure to check out our Library and Information Science (LIS) blog (<a href="http://osl-lis.blogspot.com/">http://osl-lis.blogspot.com/</a>)
 to discover the most recent additions to our LIS collection and search our catalog (<a href="http://oregon.gov/OSL/index.shtml">http://oregon.gov/OSL/index.shtml</a>) for our complete holdings. The library science collection is meant to support the whole Oregon
 library community. The Library Development Division welcomes your suggestions for acquisitions – see the blog for an input form or email us!
<br>
<br>
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">This collection
<strong><span style="font-weight:normal">is supported in whole by the Institute of Museum and Library Services through the Library Services and Technology Act, administered by the Oregon State Library.</span></strong></span><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">
<b><span style="color:black"><o:p></o:p></span></b></span></p>
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