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<div class="WordSection1">
<p class="MsoNormal">Hello, <o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">The forwarded messages below include <b>links to customizable marketing materials for self-management programs</b> from the NY State Arthritis Program and the National Council on Aging. These materials are free to use and adapt.
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Hilde<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal" style="background:white"><b><span style="color:#232323">J. Hildegard Hinkel, MPH<br>
</span></b><i><span style="color:#232323">Program Analyst & Community Programs Liaison</span></i><span style="color:#232323"><br>
OREGON HEALTH AUTHORITY<br>
Public Health Division <br>
Health Promotion & Chronic Disease Prevention<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="color:#232323"><a href="mailto:janet.h.hinkel@state.or.us"><span style="color:blue">janet.h.hinkel@state.or.us</span></a>
</span><span style="color:#212121"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="color:#232323">Desk: 971-673-3182<br>
Mobile: 971-212-1661<br>
</span><span style="color:#0000CC"><a href="http://links.govdelivery.com/track?type=click&enid=ZWFzPTEmbXNpZD0mYXVpZD0mbWFpbGluZ2lkPTIwMTYxMjIwLjY3OTEzNjMxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDE2MTIyMC42NzkxMzYzMSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE2ODYxMTMzJmVtYWlsaWQ9YWxleGFuZHJhLmguYWxkYXlAZGhzb2hhLnN0YXRlLm9yLnVzJnVzZXJpZD1hbGV4YW5kcmEuaC5hbGRheUBkaHNvaGEuc3RhdGUub3IudXMmdGFyZ2V0aWQ9JmZsPSZtdmlkPSZleHRyYT0mJiY=&&&110&&&http://www.oregon.gov/OHA" target="_blank"><span style="color:#0000CC">http://www.oregon.gov/OHA</span></a></span><span style="color:#212121"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<div>
<div style="border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0in 0in 0in">
<p class="MsoNormal"><b>From:</b> <a href="mailto:cdsme@lists.ncoa.org">cdsme@lists.ncoa.org</a> <<a href="mailto:cdsme@lists.ncoa.org">cdsme@lists.ncoa.org</a>>
<b>On Behalf Of </b>Kaelin-Kee, Janice (HEALTH)<br>
<b>Sent:</b> Thursday, September 20, 2018 4:32 PM<br>
<b>To:</b> <a href="mailto:cdsme@lists.ncoa.org">cdsme@lists.ncoa.org</a><br>
<b>Subject:</b> CDSME Listserv: RE: Marketing Toolkit<o:p></o:p></p>
</div>
</div>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Hi Everyone: <o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">The New York State Department of Health Arthritis Program just released standard marketing materials. Here is some information on that:
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">9/20/2018<o:p></o:p></p>
<p class="MsoNormal"><b>FOR RELEASE</b>: Evidence Based Intervention Marketing Materials Package now available for release!<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">The New York State Department of Health Arthritis Program (NYS AP) is pleased to announce the release of a Standard Marketing Package for a variety of Evidence-Based Self-Management Programs (EBSMPs) to help in program promotion. Through
a collaborative two-year process, the NYS AP worked with EBSMP delivery partners throughout the state to create these marketing materials for the Chronic Disease Self-Management Program (CDSMP), Diabetes Self-Management Program (DSMP), EnhanceFitness (EF),
and National Diabetes Prevention Program (DPP). which includes customizable social media content, fact sheets, flyers, promotion plan, and supportive guidance materials.
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">The Standard Marketing Package includes:<o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l5 level1 lfo3">Evidence Based Self-Management Program User Guide:<o:p></o:p></li></ul>
<ul style="margin-top:0in" type="circle">
<li class="MsoNormal" style="margin-left:.25in;mso-list:l3 level1 lfo5">Program descriptions (English and Spanish) which can be added to the program flyer
<o:p></o:p></li><li class="MsoNormal" style="margin-left:.25in;mso-list:l3 level1 lfo5">Social media messaging templates<o:p></o:p></li><li class="MsoNormal" style="margin-left:.25in;mso-list:l3 level1 lfo5">Social media guidance and best practices for both paid and unpaid content for Facebook and Twitter<o:p></o:p></li><li class="MsoNormal" style="margin-left:.25in;mso-list:l3 level1 lfo5">Customizable promotion plan template
<o:p></o:p></li></ul>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l5 level1 lfo3">Standard customizable flyers in English and Spanish allowing for the addition of the program description, organization name, contact information, workshop information, and URL<o:p></o:p></li></ul>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l4 level1 lfo9">Standard customizable fact sheet for each program, in English and Spanish, allowing for the addition of the program description, organization name, contact information, workshop information, and URL<o:p></o:p></li></ul>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">These materials are publicly available for download at <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.health.ny.gov_diseases_conditions_arthritis_marketing-5Fresources.htm&d=DwMFAg&c=7gilq_oJKU2hnacFUWFTuYqjMQ111TRstgx6WoATdXo&r=7hP85n9bl90FcIn-JbYkHamoEfevLZdRTx6VBDHHoOl4EmYNjUlNW_i1Xp7nuEhw&m=pRNYHa_3qIdHSEocpLIQiXlbSHbrMJfl7Ozuaj-dl_0&s=pK-SIQxPFnp2wSEmmb4CZr35_5JcBVZy0UOZmAa8nRE&e=">
https://www.health.ny.gov/diseases/conditions/arthritis/marketing_resources.htm</a>. If you, or any of your EBSMP delivery partners, provide these programs, please feel free to use these materials. If anyone has questions please do not hesitate to reach out
to us at <a href="mailto:EBSMP@health.ny.gov">EBSMP@health.ny.gov</a>, or 518-408-5150.
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Thank you,<o:p></o:p></p>
<p class="MsoNormal">Celeste <o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b><span style="font-family:"Arial",sans-serif">Celeste Roeller Harp, MRP<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif">Intervention Coordinator<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#523178">New York State Department of Health<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif">150 Broadway, Suite 350, Albany, NY 12204<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif">(518) 408-5142 | (518) 474-3356 |<b>
</b><u><span style="color:#0563C1"><a href="mailto:celeste.harp@health.ny.gov">celeste.harp@health.ny.gov</a></span></u><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial",sans-serif"><a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.health.ny.gov&d=DwMFAg&c=7gilq_oJKU2hnacFUWFTuYqjMQ111TRstgx6WoATdXo&r=7hP85n9bl90FcIn-JbYkHamoEfevLZdRTx6VBDHHoOl4EmYNjUlNW_i1Xp7nuEhw&m=pRNYHa_3qIdHSEocpLIQiXlbSHbrMJfl7Ozuaj-dl_0&s=PnTjKQlOtjSYgov7_3eRCfglB3BkJwvZj_k_5PqVVbA&e=">www.health.ny.gov</a><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
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<div style="border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0in 0in 0in">
<p class="MsoNormal"><b>From:</b> <a href="mailto:cdsme@lists.ncoa.org">cdsme@lists.ncoa.org</a> [<a href="mailto:cdsme@lists.ncoa.org">mailto:cdsme@lists.ncoa.org</a>]
<b>On Behalf Of </b>Kathleen Zuke<br>
<b>Sent:</b> Wednesday, September 19, 2018 10:18 AM<br>
<b>To:</b> <a href="mailto:cdsme@lists.ncoa.org">cdsme@lists.ncoa.org</a><br>
<b>Subject:</b> CDSME Listserv: RE: Marketing Toolkit<o:p></o:p></p>
</div>
</div>
<p class="MsoNormal"><o:p> </o:p></p>
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<p align="center" style="text-align:center;line-height:105%"><i><span style="font-size:10.0pt;line-height:105%;color:yellow">ATTENTION: This email came from an external source. Do not open attachments or click on links from unknown senders or unexpected emails.</span></i><o:p></o:p></p>
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<p class="MsoNormal">Hi Margaret, <o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Thanks for reaching out to the listserv. There are several examples of marketing guides in our
<a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.ncoa.org_center-2Dfor-2Dhealthy-2Daging_cdsme-2Dbest-2Dpractices-2Dtoolkit_centralized-2Dcoordinated-2Dlogistical-2Dprocesses_&d=DwMFAg&c=7gilq_oJKU2hnacFUWFTuYqjMQ111TRstgx6WoATdXo&r=7hP85n9bl90FcIn-JbYkHamoEfevLZdRTx6VBDHHoOl4EmYNjUlNW_i1Xp7nuEhw&m=pRNYHa_3qIdHSEocpLIQiXlbSHbrMJfl7Ozuaj-dl_0&s=Ek68qiY2PLn_aWGwAnV6ARi2KHi2pJR-1i4-eT14Dkk&e=">
Best Practices: Resources from the Field Toolkit</a>. <o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Hope this helps!<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<div>
<p class="MsoNormal"><b>Kathleen Zuke, MPH</b><o:p></o:p></p>
<p class="MsoNormal">Senior Program Manager, Center for Healthy Aging<o:p></o:p></p>
<p class="MsoNormal">Office: 571-527-3955 | Cell: 631-848-5809<o:p></o:p></p>
<p class="MsoNormal"><a href="mailto:kathleen.zuke@ncoa.org">kathleen.zuke@ncoa.org</a>
<o:p></o:p></p>
<p class="MsoNormal"> <o:p></o:p></p>
<p class="MsoNormal"><b>National Council on Aging</b><o:p></o:p></p>
<p class="MsoNormal"><i>Improving the lives of millions of older adults</i><o:p></o:p></p>
<p class="MsoNormal">251 18th Street South, Suite 500<o:p></o:p></p>
<p class="MsoNormal">Arlington, VA 22202<o:p></o:p></p>
<p class="MsoNormal"><u><a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.ncoa.org_&d=DwMFAg&c=7gilq_oJKU2hnacFUWFTuYqjMQ111TRstgx6WoATdXo&r=7hP85n9bl90FcIn-JbYkHamoEfevLZdRTx6VBDHHoOl4EmYNjUlNW_i1Xp7nuEhw&m=pRNYHa_3qIdHSEocpLIQiXlbSHbrMJfl7Ozuaj-dl_0&s=G8LF4cZM3A2h-ptkiLMxqR4iIq_XUCC4fL5Y-geE0FQ&e=">ncoa.org</a>
</u>| @NCOAging<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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