<div class="gmail_extra">TAO is really excited about this, as Dr. Ellenby is one of our own.  If you are headed for ATA and want to go to this reception just return the invitation card.  It is open to everyone attending the conference.</div>

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<div class="gmail_extra">Cathy<br><br></div>
<div class="gmail_quote">---------- Forwarded message ----------<br>From: <b class="gmail_sendername">Christa Natoli</b> <span dir="ltr"><<a href="mailto:Christa@ctel.org">Christa@ctel.org</a>></span><br>Date: Thu, Apr 26, 2012 at 11:02 AM<br>
Subject: CTeL Launches Industry's First Ever Telehealth Commercial at ATA: 5:30-7:30PM(PST)<br>To: Christa Natoli <<a href="mailto:Christa@ctel.org">Christa@ctel.org</a>><br><br><br>
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<p style="TEXT-ALIGN:justify" class="MsoNormal"><b><span style="FONT-FAMILY:'Arial','sans-serif';COLOR:#005eae;FONT-SIZE:12pt">What Does a Coca-Cola Commercial and CTeL Have In Common?</span></b><span style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:12pt"><u></u><u></u></span></p>

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<p style="TEXT-ALIGN:justify" class="MsoNormal"><span style="FONT-FAMILY:'Arial','sans-serif';COLOR:#1f497d;FONT-SIZE:12pt">A lot.  </span><span style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:12pt"><u></u><u></u></span></p>

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<p style="TEXT-ALIGN:justify" class="MsoNormal"><span style="FONT-FAMILY:'Arial','sans-serif';COLOR:#1f497d;FONT-SIZE:12pt">The same media production company that filmed and directed Coca-Cola’s Coke Zero commercial has just finished the industry’s first-ever legal and regulatory telehealth commercial for the Robert J. Waters Center for Telehealth & e-Health Law (CTeL).  The premier of the commercial and social reception will take place on</span><b><span style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:12pt"> <span style="COLOR:#1f497d">Monday, April 30<sup>th,</sup></span> <span style="COLOR:#1f497d">from 5:30-7:30 PM (PST) in the Market Room at the Hilton San Jose (attached to the San Jose Convention Center) following the ATA conference</span></span></b><span style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:12pt"> <span style="COLOR:#1f497d">(see attached press release and invite for more details).</span><u></u><u></u></span></p>

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<p style="TEXT-ALIGN:justify" class="MsoNormal"><span style="FONT-FAMILY:'Arial','sans-serif';COLOR:#1f497d;FONT-SIZE:12pt">“In 60 seconds, the commercial guides you through the day a little girl’s life was saved by telemedicine. At the same time explaining the importance of the laws and regulations that impacted these telemedical interactions,” explains Greg Billings, CTeL’s Executive Director. </span><span style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:12pt"><u></u><u></u></span></p>

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<p style="TEXT-ALIGN:justify" class="MsoNormal"><b><span style="FONT-FAMILY:'Arial','sans-serif';COLOR:#1f497d;FONT-SIZE:12pt">The commercial features</span></b><b><span style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:12pt"> <span style="COLOR:#1f497d">Dr. Miles Ellenby, a pediatric intensivist at Oregon Health & Science University's Doernbecher Children's Hospital and medical director of the OHSU Telemedicine Network.</span></span></b><span style="FONT-FAMILY:'Arial','sans-serif';COLOR:#1f497d;FONT-SIZE:12pt">  Ellenby was instrumental in establishing the telemedicine program that saved the life of an infant from Seaside, Oregon.  Dr. Ellenby states that “Telemedicine is a unique tool that that brings patients and providers together in acute care situations, when geography and time would otherwise prevent access to specialty care.”  Dr. Ellenby explains that there are many laws that impact the utilization of telemedicine. These laws, written for the old model of delivering medical care, create barriers to wider utilization of telemedicine.</span><span style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:12pt"><u></u><u></u></span></p>

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<p style="TEXT-ALIGN:justify" class="MsoNormal"><span style="FONT-FAMILY:'Arial','sans-serif';COLOR:#1f497d;FONT-SIZE:12pt">We look forward to seeing you there! </span><b><span style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:12pt"> <span style="COLOR:#1f497d">If you will be attending this event, just accept the attached calendar invite!</span></span></b><span style="FONT-FAMILY:'Arial','sans-serif';COLOR:#1f497d;FONT-SIZE:12pt"> </span><span style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:12pt"> <u></u><u></u></span></p>

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<p style="TEXT-ALIGN:justify" class="MsoNormal"><span style="FONT-FAMILY:'Arial','sans-serif';COLOR:#1f497d;FONT-SIZE:12pt">If you</span><span style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:12pt"> <span style="COLOR:#1f497d">would like to be kept up-to-date on the latest laws impacting</span> <span style="COLOR:#1f497d">telehealth, please</span> <a href="http://ctel.org/newsletter/" target="_blank">click here</a><span style="COLOR:#1f497d"> to be added to our</span> <span style="COLOR:#1f497d">email list.</span> <u></u><u></u></span></p>

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<p style="TEXT-ALIGN:justify" class="MsoNormal"><span style="FONT-FAMILY:'Arial','sans-serif';COLOR:#1f497d;FONT-SIZE:12pt">Looking forward to seeing you all soon,</span><span style="FONT-FAMILY:'Arial','sans-serif';FONT-SIZE:12pt"><u></u><u></u></span></p>

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<p style="TEXT-ALIGN:justify" class="MsoNormal"><span style="FONT-FAMILY:'Arial','sans-serif';COLOR:#1f497d;FONT-SIZE:12pt">Christa Natoli<u></u><u></u></span></p>
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<p style="TEXT-ALIGN:justify" class="MsoNormal"><span style="FONT-FAMILY:'Arial','sans-serif';COLOR:#7f7f7f;FONT-SIZE:10pt">Associate Director <u></u><u></u></span></p>
<p style="TEXT-ALIGN:justify" class="MsoNormal"><span style="FONT-FAMILY:'Arial','sans-serif';COLOR:#7f7f7f;FONT-SIZE:10pt">The Robert J. Waters <u></u><u></u></span></p>
<p style="TEXT-ALIGN:justify" class="MsoNormal"><span style="FONT-FAMILY:'Arial','sans-serif';COLOR:#7f7f7f;FONT-SIZE:10pt">Center for Telehealth & e-Health Law (CTeL)<u></u><u></u></span></p>
<p class="MsoNormal"><span style="BORDER-BOTTOM:windowtext 1pt;BORDER-LEFT:windowtext 1pt;PADDING-BOTTOM:0in;PADDING-LEFT:0in;PADDING-RIGHT:0in;FONT-FAMILY:'Arial','sans-serif';BACKGROUND:#f9f9f9;COLOR:#7f7f7f;FONT-SIZE:10pt;BORDER-TOP:windowtext 1pt;BORDER-RIGHT:windowtext 1pt;PADDING-TOP:0in">P.O. Box 15850</span><span style="FONT-FAMILY:'Arial','sans-serif';COLOR:#7f7f7f;FONT-SIZE:10pt"><br>
<span style="BORDER-BOTTOM:windowtext 1pt;BORDER-LEFT:windowtext 1pt;PADDING-BOTTOM:0in;PADDING-LEFT:0in;PADDING-RIGHT:0in;BACKGROUND:#f9f9f9;BORDER-TOP:windowtext 1pt;BORDER-RIGHT:windowtext 1pt;PADDING-TOP:0in">Washington DC  20003<span style="LETTER-SPACING:0.1pt"><br>
</span>Phone: <a href="tel:202.499.6970" target="_blank" value="+12024996970">202.499.6970</a> | Fax: <a href="tel:202.499.6971" target="_blank" value="+12024996971">202.499.6971</a><u></u><u></u></span></span></p>
<p class="MsoNormal"><span style="BORDER-BOTTOM:windowtext 1pt;BORDER-LEFT:windowtext 1pt;PADDING-BOTTOM:0in;PADDING-LEFT:0in;PADDING-RIGHT:0in;FONT-FAMILY:'Arial','sans-serif';BACKGROUND:#f9f9f9;COLOR:#7f7f7f;FONT-SIZE:10pt;BORDER-TOP:windowtext 1pt;BORDER-RIGHT:windowtext 1pt;PADDING-TOP:0in"><a href="http://www.ctel.org/" target="_blank">www.ctel.org</a> | <a href="mailto:info@ctel.org" target="_blank"><span style="COLOR:#7f7f7f">info@ctel.org</span></a> </span><span style="FONT-FAMILY:'Arial','sans-serif';COLOR:#7f7f7f;FONT-SIZE:10pt"><u></u><u></u></span></p>

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<div class="gmail_extra"><br><br clear="all"><br>-- <br></div>
<div class="gmail_extra">Catherine S. Britain, Project Director</div>
<div class="gmail_extra">Telehealth Alliance of Oregon<br><a href="mailto:csbritain@gmail.com" target="_blank">csbritain@gmail.com</a><br>541-910-7366</div>
<div class="gmail_extra"><a href="http://www.ortelehealth.org/" target="_blank">www.ortelehealth.org</a></div>
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