<div dir="ltr"><div class="gmail_default" style="font-family:verdana,sans-serif;font-size:small">An interesting webinar topic...</div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">---------- Forwarded message ---------<br>From: <strong class="gmail_sendername" dir="auto">National Consortium of Telehealth Resource Centers</strong> <span dir="auto"><<a href="mailto:rayd@cchpca.org">rayd@cchpca.org</a>></span><br>Date: Thu, Aug 13, 2020 at 11:29 AM<br>Subject: Webinar Reminder<br>To: Catherine Britain <<a href="mailto:csbritain@gmail.com">csbritain@gmail.com</a>><br></div><br><br><u></u>
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<span style="font-size:32px"><span style="font-family:roboto,helvetica neue,helvetica,arial,sans-serif"><strong><span style="color:#0c5587">National Consortium</span> of <span style="color:#ef6a22">Telehealth </span><span style="color:#6dbe45">Resource</span> <span style="color:#d69f28">Centers</span></strong></span></span>
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<div style="text-align:center">August 13th, 2020</div>
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<div style="text-align:center"><span style="font-size:30px"><font face="georgia, times, times new roman, serif"><strong><em>Webinar Topic</em></strong></font></span></div>
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<div style="text-align:left"><span style="color:#464646"><span style="font-size:20px"><span style="font-family:georgia,times,times new roman,serif"><em><strong>When: </strong>August 20th, 2020 at 11 AM - 12 PM PT</em></span></span></span></div>
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<h3 style="text-align:left;display:block;margin:0;padding:0;color:#444444;font-family:Helvetica;font-size:22px;font-style:normal;font-weight:bold;line-height:150%;letter-spacing:normal"><strong><span style="font-family:georgia,times,times new roman,serif">Description:</span></strong></h3>
<p style="text-align:left;color:#464646;font-family:Helvetica;font-size:14px;font-weight:normal;margin:10px 0;padding:0;line-height:150%"><span style="font-size:14px">Telehealth use has increased 8,336% nationally. Video conferencing and associated technology have been quickly implemented in response to COVID-19, so healthcare providers could “see” patients in the safety of their home. Technology-mediated home visits have an advantage of eliminating vulnerable patients’ exposure to health complications, but compromises the use of touch and vision to gain knowledge. Commonly, when senses are compromised, tools are needed to enhance existing senses. A tool, such as a guide, can improve tele-homecare providers’ abilities to assess and communicate with patients and their families. Without a guide, the potential brevity of videoconferencing visits puts providers at risk for missing cues to potential problems. The purpose of this presentation is to examine <em>Comprehensive Patient Assessment using Telehealth in the Home (CPATH)</em> as a validated guide to prompt telehealth providers to ask to observe items in the home within key domains of concerns.</span></p>
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<div style="text-align:left"><span style="font-size:20px"><span style="font-family:georgia,times,times new roman,serif"><em><strong>Presenters:</strong></em></span></span></div>
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<span style="color:#464646"><span style="font-size:13px"><strong>Kimberly Shea, RN, PhD, CHPN, Clinical Associate Professor - University of Arizona</strong></span><br>
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<span style="font-size:12px">Kimberly Shea, RN, PhD, CHPN is a Clinical Associate Professor at the University of Arizona (UArizona), College of Nursing and Assistant Professor of Practice at the UArizona Department of Biomedical Informatics. She has been funded for her program of research in home-based telehealth since 2004. Her clinical experience and certification are in hospice and palliative nursing. Her research studies have examined: 1) Relationship building when technology moderates interactions among patient, nurse, and caregiver; 2) Patient integration of telemonitoring data into lifestyle choices; 3) Usability of iPad technology for symptom management; 4) Best practices using the Comprehensive Patient Assessment for Telehealth in the Home (CPATH) framework. Dr. Shea has presented locally, nationally, and internationally on telehealth and telepalliative care. She serves as the Associate Director of Telenursing for the Arizona Telemedicine Program.</span></span>
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<span style="color:#464646"><span style="font-size:13px"><strong>Victoria Towers MSN, FNP-BC, Family Nurse Practitioner - University of Arizona</strong></span><br>
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<span style="font-size:12px">Victoria Towers MSN, FNP-BC is a current dual doctorate (DNP-PhD) student at the University of Arizona. Ms. Towers is a board certified Family Nurse Practitioner with her experience as a Registered Nurse being in the Neonatal Intensive Care Unit and telehealth. Her clinical training has largely been in the fields of rural and international health, while working with both pediatric and adult populations. She is currently a member of numerous state and national nursing organizations, and has several publications and presentations in the fields of primary care and telehealth.</span></span>
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<div style="text-align:left"><span style="color:#464646"><span style="font-size:20px"><font face="georgia, times, times new roman, serif"><strong><em>Last Month's Webinar:</em></strong></font></span><br>
<strong><em><span style="font-size:16px">Digital Marketing: Best Practices for Direct to Consumer Telehealth</span></em></strong><br>
Recorded on July 16th, 2020</span><br>
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<span style="color:#464646">In the wake of COVID-19, consumer behavior and interaction with healthcare providers has shifted to place more emphasis on digital touchpoints. Now more than ever, it’s critical that telehealth providers understand how to implement effective digital marketing strategies to connect with patients and reduce friction in their digital experience. This presentation helped to lay the foundation for providers to build a digital strategy. In this presentation, participants learned how to:<br>
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1. Identify opportunities to reduce friction based on the consumer journey<br>
2. Discuss highest value marketing channels based on consumer data<br>
3. Define audience segments and outline conversion goals</span></div>
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<a href="https://telehealthresourcecenter.us17.list-manage.com/track/click?u=4003b97316116346ee9c59b86&id=41cad76682&e=aead12e34d" title="NCTRC Webinar - Digital Marketing: Best Practices for Direct to Consumer Telehealth" target="_blank">
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The National Consortium of Telehealth Resource Centers (NCTRC) is an affiliation of the 14 Telehealth Resource Centers funded individually through cooperative agreements from the Health Resources & Services Administration, Office for the Advancement of Telehealth. The goal of the NCTRC is to increase the consistency, efficiency, and impact of federally funded telehealth technical assistance services. This announcement was made possible by 14 Telehealth Resource Centers and administered through grant #G22RH30365 from the Office for the Advancement of Telehealth, Federal Office of Rural Health Policy, Health Resources and Services Administration, Department of Health and Human Services.<br>
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</div><br clear="all"><div><br></div>-- <br><div dir="ltr" class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div>Catherine S. Britain, Executive Director</div>
<div>Telehealth Alliance of Oregon</div><div><a href="mailto:csbritain@gmail.com" target="_blank">csbritain@gmail.com</a><br>541-910-7366</div>
<div><a href="http://www.ortelehealth.org" target="_blank">www.ortelehealth.org</a></div>
<div> </div></div></div></div></div></div></div></div></div></div></div></div></div></div>