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<b><span style="font-family:"Arial",sans-serif;color:#1F497D">Welcome to the latest issue of Tech-Talk!<o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-family:"Arial",sans-serif;color:#1F497D">Reminder:
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<span style="font-size:1.0pt">Learn how to get more mileage out of your Pinterest posts
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<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Photo by
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<span style="color:#3661BD">Brooke Lark</span></a> on <a href="https://gcc02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr20.rs6.net%2Ftn.jsp%3Ff%3D001bxzjw6-0AzJCsuZaEmLmsyDT_eU0vlekg0awPWW_M5ajrEE4eCQJQNDTuLLb_nXSefkAyBpoK821iwaGoCMsK_cH4ZjASTccdK-oAhiuBWEIQyoQkac3r4obSNZ-pbNIwG0fDD7T5Af_KADyMVBzrM_xSt3_TI5n1E5CHmryOD2MFQcE8VffhhQfUS3HqYkKc2PLSsjNW0xXYWIeTE4bmqQDYgaHuc_-hjg4-rTAttYwVA3hkP16vn6XlJtKGiYVPxeor-bK-Y7Q45F1Lp-TW6HQTUkslb_u%26c%3DuiamOWVN4-AHh7evkIwy9-7MqHUQ0cm4BwaQODf7q8PquxKpLvOPOg%3D%3D%26ch%3DvC49Ul5gtBZG7qc94FFY-ySm9U5zqT6kUYYArsgkpibgTd8mDizDmw%3D%3D&data=05%7C01%7CDarci.HANNING%40slo.oregon.gov%7C742f8e51e95845665d7508da48cbcebb%7Caa3f6932fa7c47b4a0cea598cad161cf%7C0%7C0%7C637902337450284769%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=wwmPUT6m%2Fe5hV9K%2FCFzXhVSGT5QVXze1OhBeWqHHYow%3D&reserved=0" target="_blank">
<span style="color:#3661BD">Unsplash</span></a> <o:p></o:p></span></p>
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</span></span></span><![endif]><b><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:#333333">July 13: [GRAPHICS]</span></b><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:#333333">
<i>Take Your Canva Designs to the Next Level</i> [3pm ET for 1 hour] <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:13.5pt;font-family:"Tahoma",sans-serif;color:#333333"></span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
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<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:#333333">July 27: [VIDEO]</span></b><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:#333333">
<i>Create Highly Effective Videos with Narration and Animated Clips </i>[3pm ET for 1 hour]
<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:white"><a href="https://gcc02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr20.rs6.net%2Ftn.jsp%3Ff%3D001bxzjw6-0AzJCsuZaEmLmsyDT_eU0vlekg0awPWW_M5ajrEE4eCQJQAFJ3w9LRCj30-Ju6BqSLg9hSx8JdyVcbR0JkdABGmXSW6Flxt1VFCV92cTvjuylZqro8KIvB4K9NR-nBckna-Fi5W5hNX66MHBIIfHFA7sm%26c%3DuiamOWVN4-AHh7evkIwy9-7MqHUQ0cm4BwaQODf7q8PquxKpLvOPOg%3D%3D%26ch%3DvC49Ul5gtBZG7qc94FFY-ySm9U5zqT6kUYYArsgkpibgTd8mDizDmw%3D%3D&data=05%7C01%7CDarci.HANNING%40slo.oregon.gov%7C742f8e51e95845665d7508da48cbcebb%7Caa3f6932fa7c47b4a0cea598cad161cf%7C0%7C0%7C637902337450284769%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=TSslMhGTErkyDFE4Krxy78oqM4C2gsRMfgPXRSftL6k%3D&reserved=0"><b><span style="font-size:15.0pt;font-family:"Arial",sans-serif;color:white;text-decoration:none">See
Webinar Descriptions and Register Here</span></b></a><o:p></o:p></span></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1096" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal"><b><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#3661BD">SOCIAL MEDIA - A NEW, Highly Effective Way to Use Pinterest</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
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<p class="MsoNormal"><i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Intermediate</span></i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
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<img border="0" width="15" height="1" style="width:.1562in;height:.0104in" id="_x0000_i1095" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="266" height="223" style="width:2.7708in;height:2.3229in" id="_x0000_i1094" src="https://files.constantcontact.com/ee1208b4001/cdb13efc-4c96-449c-b1b1-5fd3b19e5254.png" alt="Pinterest"><o:p></o:p></p>
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<img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1093" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<img border="0" width="1" height="5" style="width:.0104in;height:.052in" id="_x0000_i1092" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">It's time to do a major shift
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">in your thinking about Pinterest! If you tried it before and it didn't work, give it another look with the approach listed below.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">You probably know that this social media platform is a great place to sell things. But did you realize that you can
<b>turn Pinterest into a powerful traffic driver </b>to your website and programs –<b> super easily, very quickly and longer lasting
</b>than any other social media platform?<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">That's right! Few people realize the magnitude of potential they can achieve by using Pinterest for their organization's success ...
<b>if they use the tips we have</b> in this article and the upcoming webinar (June 22, 2022).<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">This "sleeper" web tool can be a powerful site for driving traffic to your programs, events and web pages.
<b>The trick is in knowing what types of Pins work best. (TIP: There are only two).</b>
<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">When you couple that knowledge with the fact that
<b>Pins continue to grab people's attention for years,</b> instead of the fleeting nature of all the other social media platforms, you have a winner.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">Of course we all know that
<b>posting something on most social media sites is fleeting</b></span><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">.</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"> If a person
doesn't see it quickly, it moves out of visibility. Also, some platforms like Facebook only show your posts to a portion of your followers, and then just until something else comes along.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">With Pinterest, you have much greater visibility and a
<i>lasting </i>presence.</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"> Here are some industry stats that may surprise you. <b>NOTE:</b> <i>Half-life</i> here means "the point at which
<b>your post has received 50% of all the attention it's going to get."</b> <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l6 level1 lfo5">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Twitter Tweets
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">last from 20 seconds to two days. The half-life is 24 minutes. <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l6 level1 lfo5">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Facebook Posts</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"> last from a few hours to two days. The
half-life is 90 minutes. <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l6 level1 lfo5">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Pinterest Pins</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"> last for more than two (2) years! Still
driving traffic, day after day. The half-life of a Pinterest Pin was 3.5 months;
<b>now, in 2022, it is considered to be six (6) months!</b> <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Studies have shown that well over 70% of Pins are actually "re-pinned" from other accounts. So once your Pin is in the stream, it can be shared indefinitely
and really go viral.<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="544" height="279" style="width:5.6666in;height:2.9062in" id="_x0000_i1091" src="https://files.constantcontact.com/ee1208b4001/4585aabf-fa93-48a3-94c4-74cae36a7a4a.png" alt="Half-Life of social media posts"><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1090" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal"><b><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#3661BD">How to Capitalize on Pinterest</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Here are the basic steps
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">of what you need to do to create a Pinterest account that starts driving traffic to your website.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">1. Create a business account in Pinterest.
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">It's very simple to set up a business account. You simply need an email address that is not used elsewhere in Pinterest -<b> or you can convert a personal account into
business. </b> <o:p></o:p></span></p>
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<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">TIP:</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"> Choose a generic
or shared email address for the organization,<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">one that anyone can use rather than tying it to one specific individual.<o:p></o:p></span></p>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">For example:<i> <a href="mailto:register@publiclibrary.org">register@publiclibrary.org</a>
</i>or <i><a href="mailto:training@abcuniversity.edu">training@abcuniversity.edu</a>. </i>
<o:p></o:p></span></p>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<div>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">2. Define your Boards</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">. To begin with, it is recommended that
you create 10 – 15 Boards. <b>These are topics of interest … that match up to the information you have on your website</b> including blogs and ongoing programs. You can create boards around the resources and activities you want to emphasize such as Young Adult,
Senior Programs, Crafting, Tech-Help … whatever you have available and want to bring to people's attention.<o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<div>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">3. Determine keywords.</span></b><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#CC0A0A">
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:black">You'll use keywords in lots of places from your Pin and Board titles to the descriptions and even your profile.
</span><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">You can get suggestions by seeing what comes up when you do a search within Pinterest in the Tag area.<o:p></o:p></span></p>
</div>
</div>
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</td>
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</td>
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</tbody>
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</div>
<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
<tr>
<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div>
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
<tr>
<td valign="top" style="padding:7.5pt 15.0pt 7.5pt 15.0pt">
<div>
<div>
<div>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">4. Post two types of Pins: Quote-Graphics and Tip-o-Graphics</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
</div>
</div>
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</td>
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</div>
</td>
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</div>
<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
<tr>
<td valign="top" style="background:white;padding:0in 11.25pt 0in 11.25pt">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse">
<tbody>
<tr style="height:7.5pt">
<td width="5" valign="top" style="width:3.75pt;background:white;padding:0in 0in 0in 0in;height:7.5pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<span style="color:black"><img border="0" width="5" height="5" style="width:.052in;height:.052in" id="_x0000_i1089" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"></span><o:p></o:p></p>
</td>
<td width="50%" valign="top" style="width:50.0%;border:solid whitesmoke 1.0pt;padding:0in 0in 0in 0in;height:7.5pt">
<div>
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
<tr>
<td valign="top" style="padding:7.5pt 15.0pt 7.5pt 15.0pt">
<div>
<div>
<div>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">1. Quote-Graphics</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
</div>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l0 level1 lfo6">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">A quote that is related to what you're promoting<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l0 level1 lfo6">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">In a style that is: Inspirational, Motivational, or Funny<o:p></o:p></span></p>
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<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse">
<tbody>
<tr>
<td valign="top" style="padding:0in 0in 0in 0in">
<div>
<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="195" height="335" style="width:2.0312in;height:3.4895in" id="_x0000_i1088" src="https://files.constantcontact.com/ee1208b4001/8d9c7d94-8ae4-42f5-ab46-f4850e909453.png" alt="quote post"><o:p></o:p></p>
</div>
</td>
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</td>
<td width="5" valign="top" style="width:3.75pt;background:white;padding:0in 0in 0in 0in;height:7.5pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<span style="color:black"><img border="0" width="5" height="10" style="width:.052in;height:.1041in" id="_x0000_i1087" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"></span><o:p></o:p></p>
</td>
<td width="5" valign="top" style="width:3.75pt;background:white;padding:0in 0in 0in 0in;height:7.5pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<span style="color:black"><img border="0" width="5" height="5" style="width:.052in;height:.052in" id="_x0000_i1086" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"></span><o:p></o:p></p>
</td>
<td width="50%" valign="top" style="width:50.0%;border:solid whitesmoke 1.0pt;padding:0in 0in 0in 0in;height:7.5pt">
<div>
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
<tr>
<td valign="top" style="padding:7.5pt 15.0pt 7.5pt 15.0pt">
<div>
<div>
<div>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">2. Tip-o-Graphics. </span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
</div>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l1 level1 lfo7">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">A list of 5 - 20 tips<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l1 level1 lfo7">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">In a tall, thin graphic<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l1 level1 lfo7">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Good to feature a book cover or a person's image<o:p></o:p></span></p>
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<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse">
<tbody>
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<td valign="top" style="padding:7.5pt 15.0pt 7.5pt 15.0pt">
<div>
<p class="MsoNormal" align="right" style="text-align:right"><img border="0" width="182" height="341" style="width:1.8958in;height:3.552in" id="_x0000_i1085" src="https://files.constantcontact.com/ee1208b4001/aec42a5b-e995-4612-9fd0-6d27d1503fcf.png" alt="Tip-o-graphics"><o:p></o:p></p>
</div>
</td>
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</tbody>
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<td width="5" valign="top" style="width:3.75pt;background:white;padding:0in 0in 0in 0in;height:7.5pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<span style="color:black"><img border="0" width="5" height="10" style="width:.052in;height:.1041in" id="_x0000_i1084" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"></span><o:p></o:p></p>
</td>
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</td>
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</tbody>
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</div>
<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
<tr>
<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div>
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
<tr>
<td valign="top" style="padding:0in 0in 0in 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%;cursor:default">
<tbody>
<tr>
<td width="100%" valign="top" style="width:100.0%;padding:6.75pt 0in 6.75pt 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="93%" style="width:93.0%;border-collapse:collapse;min-width: 93%">
<tbody>
<tr style="height:.75pt">
<td style="background:#5E81CA;padding:0in 0in 0in 0in;height:.75pt">
<div>
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<span style="color:black"><img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1083" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
</div>
</td>
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</tbody>
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</div>
</td>
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</td>
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</tbody>
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</td>
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</tbody>
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</div>
<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
<tr>
<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div>
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
<tr>
<td valign="top" style="padding:7.5pt 15.0pt 7.5pt 15.0pt">
<div>
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<div>
<p class="MsoNormal"><b><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#3661BD">Great Ideas to Use</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
</div>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<div>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">The shape of viral Pinterest graphics is quite specific.</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
</div>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l12 level1 lfo8">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Size: 1000 x 1500 pixels<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l12 level1 lfo8">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Concept: Think the size and shape of a wide bookmark!<o:p></o:p></span></p>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<div>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Leverage your books and other media as sources</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"> / connections
to what you want to promote.<o:p></o:p></span></p>
</div>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l7 level1 lfo9">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Select ideas from your books, media, programs.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l7 level1 lfo9">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Add URL links to where on the web you want people to go.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l7 level1 lfo9">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Option</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">: Add a picture of a related book or media cover
if you have a license to do so. <b>If using a book cover</b> or packaging, <b>use the same colors in the Pin.</b>
<o:p></o:p></span></p>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<div>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Create Boards and Pins around hot interests for the public –
<i>their</i> needs</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"> vs. focused on what you have. Identify problems, hot topics … then work them into the Boards and Pins, using your resources.<o:p></o:p></span></p>
</div>
</div>
</div>
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</td>
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</tbody>
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</div>
<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
<tr>
<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div>
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
<tr>
<td valign="top" style="padding:0in 0in 0in 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%;cursor:default">
<tbody>
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<td width="100%" valign="top" style="width:100.0%;padding:6.75pt 0in 6.75pt 0in">
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="93%" style="width:93.0%;border-collapse:collapse;min-width: 93%">
<tbody>
<tr style="height:.75pt">
<td style="background:#5E81CA;padding:0in 0in 0in 0in;height:.75pt">
<div>
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<span style="color:black"><img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1082" src="https://imgssl.constantcontact.com/letters/images/1101116784221/S.gif"></span><o:p></o:p></p>
</div>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
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<td width="100%" valign="top" style="width:100.0%;padding:0in 0in 0in 0in">
<div>
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100.0%;border-collapse:collapse;min-width: 100%">
<tbody>
<tr>
<td valign="top" style="padding:7.5pt 15.0pt 7.5pt 15.0pt">
<table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" align="left" style="border-collapse:collapse;margin-right:3.5pt">
<tbody>
<tr style="height:.75pt">
<td valign="top" style="padding:0in 0in 0in 0in;height:.75pt">
<div>
<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="67" height="67" style="width:.6979in;height:.6979in" id="_x0000_i1081" src="https://files.constantcontact.com/ee1208b4001/d0fc48d2-087a-476d-82ea-cabe09d16942.png"><o:p></o:p></p>
</div>
</td>
<td width="15" valign="top" style="width:11.25pt;padding:0in 0in 0in 0in;height:.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<img border="0" width="15" height="1" style="width:.1562in;height:.0104in" id="_x0000_i1080" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
</td>
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<tr style="height:.75pt">
<td valign="top" style="padding:0in 0in 0in 0in;height:.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<img border="0" width="1" height="5" style="width:.0104in;height:.052in" id="_x0000_i1079" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
</td>
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<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1078" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p class="MsoNormal"><b><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#3661BD">Join the WEBINAR to Get More ideas and Details</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">If using Pinterest to drive traffic</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"> to your website and programs
is of interest to you, be sure to <a href="https://gcc02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr20.rs6.net%2Ftn.jsp%3Ff%3D001bxzjw6-0AzJCsuZaEmLmsyDT_eU0vlekg0awPWW_M5ajrEE4eCQJQAFJ3w9LRCj30-Ju6BqSLg9hSx8JdyVcbR0JkdABGmXSW6Flxt1VFCV92cTvjuylZqro8KIvB4K9NR-nBckna-Fi5W5hNX66MHBIIfHFA7sm%26c%3DuiamOWVN4-AHh7evkIwy9-7MqHUQ0cm4BwaQODf7q8PquxKpLvOPOg%3D%3D%26ch%3DvC49Ul5gtBZG7qc94FFY-ySm9U5zqT6kUYYArsgkpibgTd8mDizDmw%3D%3D&data=05%7C01%7CDarci.HANNING%40slo.oregon.gov%7C742f8e51e95845665d7508da48cbcebb%7Caa3f6932fa7c47b4a0cea598cad161cf%7C0%7C0%7C637902337450284769%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=TSslMhGTErkyDFE4Krxy78oqM4C2gsRMfgPXRSftL6k%3D&reserved=0" target="_blank">
<span style="color:#3661BD">register</span></a> for the upcoming webinar (or <a href="https://gcc02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr20.rs6.net%2Ftn.jsp%3Ff%3D001bxzjw6-0AzJCsuZaEmLmsyDT_eU0vlekg0awPWW_M5ajrEE4eCQJQAFJ3w9LRCj30-Ju6BqSLg9hSx8JdyVcbR0JkdABGmXSW6Flxt1VFCV92cTvjuylZqro8KIvB4K9NR-nBckna-Fi5W5hNX66MHBIIfHFA7sm%26c%3DuiamOWVN4-AHh7evkIwy9-7MqHUQ0cm4BwaQODf7q8PquxKpLvOPOg%3D%3D%26ch%3DvC49Ul5gtBZG7qc94FFY-ySm9U5zqT6kUYYArsgkpibgTd8mDizDmw%3D%3D&data=05%7C01%7CDarci.HANNING%40slo.oregon.gov%7C742f8e51e95845665d7508da48cbcebb%7Caa3f6932fa7c47b4a0cea598cad161cf%7C0%7C0%7C637902337450284769%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=TSslMhGTErkyDFE4Krxy78oqM4C2gsRMfgPXRSftL6k%3D&reserved=0" target="_blank">
<span style="color:#3661BD">check out the recording</span></a> afterwards). </span><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#CC0A0A">The date is Wednesday, June 22, 2022!
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">You'll learn about creating the strategy and the specific techniques for creating Pins so that you can get the best results. You can leverage your vast collection
of information to drive traffic on a continual basis to whatever areas you want to promote.<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1077" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="180" height="119" style="width:1.875in;height:1.2395in" id="_x0000_i1076" src="https://files.constantcontact.com/ee1208b4001/41d9a61c-7e5a-4de3-b0a4-4021dd05cea3.png"><o:p></o:p></p>
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<img border="0" width="15" height="1" style="width:.1562in;height:.0104in" id="_x0000_i1075" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<img border="0" width="1" height="5" style="width:.0104in;height:.052in" id="_x0000_i1074" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1073" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p class="MsoNormal"><b><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#333333">Communications: Writing and Talking</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
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<div>
<p class="MsoNormal"><i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">"Isn't it obvious?" (No!)
</span></i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
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<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Whenever we write something or talk to folks, it's a given that we'd like them to buy into what we have to say, right? That's only natural.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">It's also feels, in many cases, that the reason we are saying what we're saying is obvious. We think the benefit of our ideas are known to all and therefore
don't have to be spoken (or written).<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Hummm, do we think correctly? Which set of statements do you believe is more compelling?<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<div>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Set One</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l9 level1 lfo10">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">"We're trying to figure out how to fix the 'reply to' function."<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l13 level1 lfo11">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">"Be sure to log out of the Tech-Talk account before going into Admin."<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l8 level1 lfo12">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">"It's good to drink 10 glasses of water each day."<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Set Two</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
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<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l3 level1 lfo13">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">"We're trying to figure out how to fix the 'reply to' function so that we won't miss any more emails."<o:p></o:p></span></p>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l11 level1 lfo14">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Be sure to log out of the Tech-Talk account before going into Admin so you won't have trouble getting in."<o:p></o:p></span></p>
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
</div>
<p class="MsoNormal" style="margin-left:66.0pt;text-indent:-12.0pt;mso-list:l14 level1 lfo15">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#333333"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">"It's good to drink 10 glasses of water each day so that your organs stay hydrated and can function well."<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">The Lesson:</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"> When you write emails or a report, go back and see
where you can add the "so that" ... the benefit, the reason you made the statement.
<b>It will make your writing much more compelling. </b><o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<span style="color:black"><img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1072" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"></span><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><img border="0" width="180" height="148" style="width:1.875in;height:1.5416in" id="_x0000_i1071" src="https://files.constantcontact.com/ee1208b4001/da1c6ee9-ba35-4af5-9c80-8e1b5781189e.png"><o:p></o:p></p>
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<td width="15" valign="top" style="width:11.25pt;padding:0in 0in 0in 0in;height:.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<img border="0" width="15" height="1" style="width:.1562in;height:.0104in" id="_x0000_i1070" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<img border="0" width="1" height="5" style="width:.0104in;height:.052in" id="_x0000_i1069" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<td width="5" valign="top" style="width:3.75pt;padding:0in 0in 0in 0in;height:.75pt">
<p class="MsoNormal" align="center" style="text-align:center;mso-line-height-alt:.75pt">
<img border="0" width="5" height="1" style="width:.052in;height:.0104in" id="_x0000_i1068" src="https://imgssl.constantcontact.com/letters/images/sys/S.gif"><o:p></o:p></p>
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<p class="MsoNormal"><b><span style="font-size:13.5pt;font-family:"Arial",sans-serif;color:#333333">Leadership</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
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<p class="MsoNormal"><i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Working Backwards</span></i><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Yes, sometimes, working backwards is quite helpful. Why? Because you have the end in mind. You know what your ultimate goal is, so you are more efficient in
how you get there.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p> </o:p></span></p>
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<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">So, whether it's a new program, a large report or a celebration,
<b>working backwards can be a useful strategy.</b> <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">This idea is often called backward planning, backward goal-setting, or backward design, and apparently, it's used quite often in education and training. The
idea is to start with your ultimate objective, your end goal, and then work backward from there to develop your plan.<o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Create Pinterest Boards Working Backwards</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">An excellent time to use the working backwards approach is setting up Pinterest Boards.</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">
You first need to figure out the goal, the end result that you want. <b>For example</b>, with a Shared Results International Board I want management consultants to discover my Egalitarian Leadership products (assessments, coaching, courses) so they will purchase
them.<o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">With that goal in mind</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">, I can work backwards to identify what
quotes or tips would make them want to click on the Pin. Maybe I create something with a quote that tells the value of having satisfaction metrics, or how having a coach is the secret to success.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">With this kind of information and connection,
<b>you can see how much more quickly you can put together a simple Pin </b>that brings traffic to the action you want people to take.<o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">Other Variations of This Approach</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"><o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">One of the most effective uses of working backwards for me</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">,
is when practicing a piece of music. As a flutist, I often find myself having to learn a challenging section in a very short period of time. So, what I do is start at the very end, and play the last phrase at least three times, or until I have it just right.
Then I add the second to last phrase and play both of them. And so it goes. This method means I keep hearing the "goal" (the resolution) over and over. I firmly understand, musically, what I'm trying to achieve. This type of practicing (working backwards)
cuts my practice time <i>significantly! </i>You can do the same with a project.<o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">OK, you may shudder when I tell you this example
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">of working backwards: I sometimes jump to the end of a book I am reading to read the last page. Then the second to last; followed by the third to the last. Why? Because
I like to see how the story evolves, knowing how it is ending.<o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333">And when it comes to a non-fiction book,</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#333333"> when I need to get
the content into my brain quickly and efficiently, I'll jump to the last chapter and work backwards. Our brain is wired to be quite efficient, knowing the end goal.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333">Copyright 1996-2022 Shared Results International. Published weekly. Distribution is limited by license. For information on how to include additional recipients,
contact <a href="mailto:support@tech-talk.com">support@tech-talk.com</a> 941-355-2092. <o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:9.0pt;font-family:"Arial",sans-serif">Tech-Talk is a paid subscription service for staff of Oregon libraries and is supported in whole by the Institute of Museum and Library
Services (IMLS) through the Library Services and Technology Act (LSTA), administered by the State Library of Oregon.<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif">Cheers,<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:14.0pt">Darci Hanning, MLIS (she/her/hers)<o:p></o:p></span></b></p>
<p class="MsoNormal">Public Library Consultant / CE Coordinator<o:p></o:p></p>
<p class="MsoNormal" style="line-height:115%">State Library of Oregon <b>|</b> Library Support and Development Services
<o:p></o:p></p>
<p class="MsoNormal" style="line-height:115%">971-375-3491 <b>|</b> <a href="mailto:darci.hanning@slo.oregon.gov">
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<p class="MsoNormal"><b>Continuing Education Resources: </b><a href="https://gcc02.safelinks.protection.outlook.com/?url=https%3A%2F%2Flibguides.osl.state.or.us%2Fconted&data=05%7C01%7CDarci.HANNING%40slo.oregon.gov%7C785821be528240b810db08da3ddbc868%7Caa3f6932fa7c47b4a0cea598cad161cf%7C0%7C0%7C637890311425513747%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=QUoimbrot4eRs0OaSph93sOCCmZPx6dsNtxPlYWxO7g%3D&reserved=0"><span style="color:#0563C1">https://libguides.osl.state.or.us/conted</span></a><span style="font-size:8.0pt"><o:p></o:p></span></p>
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