[Libs-Or] new library science titles available through Oregon State Library
reed_ann at oslmac.osl.state.or.us
Fri May 29 15:06:25 PDT 2009
If you would like to request these or other materials from the Oregon State Library please use your library's established interlibrary loan process or fax your request to the State Library document delivery department at 503-588-7119 with complete request information. Our catalog is also available online.
Items added to our LIS collection are also announced via RSS! See http://osl-lis.blogspot.com/ for more information!
The collection is funded with LSTA funds administered by the Oregon State Library. The library science collection is meant to support the whole Oregon library community. The Library Development Division welcomes your suggestions for acquisitions - see the blog for an input form or email us!
Mathews, Brian. Marketing Today's Academic Library: a Bold New Approach to Communicating With Students. Chicago: ALA, 2009. 021.7 Mathe isbn 978-0-8389-0984-3
In "Marketing Today's Academic Library", Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely. Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of "Marketing Today's Academic Library" is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews' personal and compelling presentation will assist readers in: challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.
Singer, Paula M. and Francisco, Laura L. Developing a Compensation Plan for Your Library. 2nd Edition. Chicago: ALA, 2009. 023.9 Singe 2nd ed. isbn 978-0-8389-0985-0
>From Library Journal
Filling a void in the library management literature, this readable manual by a consultant with experience in helping large and small library systems design and facilitate compensation plans ably guides administrators through the steps involved, from the decision to undertake a compensation study through implementation and administration of a compensation program. In addition to serving as a how-to, the book includes thoughtful discussions of the philosophy of compensation plans; issues and trends in compensation; and the importance of tailoring any plan to the particular library and its mission, environment, and culture. As the author tells us in the introduction, "The design and implementation of compensation and pay plans are as much an art as a science." Both art and science are respected here. Highly recommended for anyone responsible for human resources in libraries. Lyn Hopper, Chestatee Regional Lib., Dawsonville, GA
Copyright 2002 Cahners Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Ann Reed, Federal Programs Coordinator
Library Development Services
Oregon State Library
250 Winter St. NE
Salem, OR 97305
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