[Libs-Or] welcome back to Answerland

Donna Reed donna.reed at pcc.edu
Wed Jan 4 12:26:19 PST 2012

Dear Caleb,

If that is the case, we should all tip our hats to Eva Miller.  If I
remember correctly, she was the champion of that name during the first
iteration of the service.  Way to go Eva, you've created a classic.

Donna Reed
Portland Community College Library Director

On Thu, Dec 29, 2011 at 5:47 PM, Caleb Tucker-Raymond
<calebt at multcolib.org>wrote:

> Hi everyone,
> I wanted to give you an update on picking a new name for L-net. We finally
> did it, and yes, surprise, it's our old name:
>   Answerland
> No name is perfect, but in the end, what is great about the name
> Answerland is that it champions reference service. It emphasizes the
> tangible benefit that patrons receive when they ask questions at the
> library.
> It does not emphasize the library itself, though neither does the name
> L-net. Instead, the library is the context in which people experience the
> service: most patrons who visit the L-net website got there by clicking on
> a link from their local library's site. If L-net can answer 35,000
> questions a year with a name that means nothing to anyone, just imagine
> what we can do with Answerland.
> It will take some time to work up a new logo, a new website and new
> marketing materials, so we'll keep calling it "L-net" until sometime next
> summer.
> This wasn't an easy decision to make, and we appreciate all of the
> feedback you have given us recently. I especially appreciate all of the
> careful planning and thought that the L-net naming team put into this
> process. To read more about that process, see the L-net blog, *
> http://www.oregonlibraries.net/staff/2011/12/29/welcome_back_answerland.*
> With all the promise of a new year,
> Caleb Tucker-Raymond
> Statewide Reference Service Coordinator
> Multnomah County Library
> (503) 988-5438
> calebt at multco.us
> www.oregonlibraries.net
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Donna Reed, PhD
Library Director
Portland Community College
p: 971.722.4497 | f: 971.722.8398
donna.reed at pcc.edu
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