[Libs-Or] Cheap advertising success

Katie Anderson katie.anderson at state.or.us
Wed Jan 30 07:54:43 PST 2013

I just received the following email from the Association of Rural & Small libraries email discussion list and I thought some of you may be interested in this idea for cheap advertising...

Katie Anderson, Library Development Services
* Youth Services Consultant * Oregon Center for the Book Coordinator *
Oregon State Library, 250 Winter St. NE, Salem, OR 97301
katie.anderson at state.or.us<mailto:katie.anderson at state.or.us>, 503-378-2528
-------- Original message --------
Subject: [ARSL_LISTSERV] Cheap advertising success
From: Julie Elmore <occtpl at GMAIL.COM>
CC: [ARSL_LISTSERV] Cheap advertising success

Just wanted to share with you all a fairly cheap advertising campaign I did for the library.  I did a Facebook ad.  I ran it for 5 days and limited it to $4/day and to only touch people within a 10 mile radius of the our town.  I wasn't really sure what I would get, but we wound up gaining over 50 new followers in 5 days. (We went from 333 followers to 387)  And the best part while a few of them were names I recognized a lot of them were people who I didn't recognize.  Which of course I take those as being the people in library marketing who are key reaches.  Ya know those who are library supporters, but may not be library users.

Anyways, I was really excited to see a 15% jump in our followers for $20 and thought it might be something you guys might want to hear about.

Julie Elmore
Library Director
Oakland City-Columbia Township
Public Library
Oakland City, IN

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