[Libs-Or] New title available from the State Library

[Darci Hanning]

Greetings!

This new book is available for interlibrary loan from the State Library of Oregon. It is part of the Library and Information Science Collection<https://www.oregon.gov/Library/libraries/Pages/LIS-Collection.aspx>, which is supported in whole by the Institute of Museum and Library Services through the Library Services and Technology Act.

The Library Marketing Toolkit<https://ccrls.ent.sirsi.net/client/en_US/oslpublic/search/detailnonmodal/ent:$002f$002fSD_ILS$002f0$002fSD_ILS:1512337/ada?qu=library+marketing+toolkit> by Ned Potter. Facet Publishing, 2012. 978-1-85604-806-4.

>From the publisher:

[cid:image004.jpg at 01D4FF29.67DB14E0]As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. The Library Marketing Toolkit provides readers with everything needed to successfully market any library.

Author Ned Potter offers expert coverage of every element of library marketing and branding for all types of libraries, including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. Included are numerous case studies highlighting best practices and offering expert advice from thought-leaders such as David Lee King, Alison Circle, Terry Kendrick, and Rebecca Jones, plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales.

Among the key topics covered in the text are:


  *   Seven key concepts for marketing libraries
  *   Strategic marketing
  *   The library brand
  *   Marketing and the library building
  *   An introduction to marketing online
  *   Marketing with social media
  *   Marketing with new technologies
  *   Marketing and people
  *   Internal marketing
  *   Library advocacy as marketing
  *   Marketing special collections and archives

Essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management, this book is also a useful guide for LIS students internationally who need to understand the practice of library marketing.




If you would like to request these or other materials<https://ccrls.ent.sirsi.net/client/en_US/oslpublic/> from the State Library please use your library's established interlibrary loan process (e.g. OCLC or ALA request form). If you do not have access to ILL or are not currently affiliated with a library, please contact me to discuss alternative options for borrowing the material.

Have a purchase suggestion? Our library science collection is meant to support the whole Oregon library community. Let me know what we should add to our collection!

Darci Hanning, MLIS
Public Library Consultant / CE Coordinator
darci.hanning at state.or.us<mailto:darci.hanning at state.or.us> | 503-378-2527| www.oregon.gov/library<https://www.oregon.gov/library>
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