[OYAN] Register for WrestleMania Reading Challenge by July 31

[Katie Anderson]

Participate in the WrestleMania Reading Challenge!

The WrestleMania Reading Challenge is sponsored by ALA's Young Adult Library Services Association and WWE. The program encourages teens and tweens to read during Teen Read Week and beyond. By doing so, they can win prizes donated by WWE and other organizations. The goal of this program is to reach reluctant readers and get more teens reading beyond Teen Read Week by implementing a reading incentive program that provides prizes from WWE as a reward. According to Nielsen Media Research, WWE's programming reaches 15.8 million fans each week, of which 23 percent is under age 18.

  1.  Register your library or school: librarians & educators must register by July 31, 2012. To register, complete this brief online form<http://www.surveymonkey.com/s/wmrc2013>.
  2.  Promote the contest to your teens: World Wrestling Entertainment will send promotional posters to all registrants in Sept. Registrants can download completion certificates, pledge forms, and other collateral from YALSA and WWE after registration closes.
  3.  Help teens submit their entries: tweens & teens will write a letter to their favorite WWE Superstar that convinces the Superstar to read the tween/teen's favorite book, then submit it via an online form that will be made available between Oct. 1 - 31, 2012.

For more information, visit www.ala.org/wrestlemania<http://www.ala.org/wrestlemania>

Questions? Email yalsa at ala.org<MAILTO:yalsa at ala.org> or call 1-800-545-2433, ext. 4390.


Katie Anderson, Library Development Services
* Youth Services Consultant * Oregon Center for the Book Coordinator *
Oregon State Library, 250 Winter St. NE, Salem, OR 97301
katie.anderson at state.or.us<mailto:katie.anderson at state.or.us>, 503-378-2528

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