[techtalk] Tools to Create a Printable Newsletter

Wed Jul 29 08:36:07 PDT 2020

Greetings and welcome to this week’s issue of Tech-Talk!
Yes, you can put your info on paper
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 This Week's Topic: WEB TOOL

1. ARTICLE & VIDEO ...Do You Need to Create a Printable Newsletter?
2. COMMUNICATING ... Curiosity is a Good Thing
3. LEADERSHIP ... Think Inclusively

[video link]<http://r20.rs6.net/tn.jsp?f=001xo6stwOgFBfSeAjT-k3DpAWU8O9NRpPCC37AixAyPyddh3eI0O_OPyr79TGYGT4m5nbhmbUbi7Ve60hc0zRGqlwEwWs1hWE_Bg9d1OlaH1ZVKhdKaLKRHw9JcARBpMmIKFlawJsSkpNRl8jBYcScYP3DTkZ66U287AvV0dcv91u1z6DQZHhFZBq5DMj-L8WATk6SfQXhqZqLP7iXlrQahQ==&c=Bs94Zfpc9ZoCCPCpKd6FSI055UHii6mltdGQsxjhHTIIl1wm6GGsQA==&ch=cWgLl6ujXwRtDhqj78tomMWc1vhZ4GfHL-xjNM8WUK_X-JLz0dRv1w==>

Photo by MI PHAM<http://r20.rs6.net/tn.jsp?f=001xo6stwOgFBfSeAjT-k3DpAWU8O9NRpPCC37AixAyPyddh3eI0O_OPyr79TGYGT4mKEEOES1mfesNxDFMmoa9u2FOsOo7_5rXppdSuh2Rzq75o_5RmEzo6emVEDj4c-8fj_bZjlHWy6BQr3SEKoywDIt0VegTEdfnCYLEvhfgW0bbU3lOnciVloX8d7yQHPrJcICdNnkRSXjGp-WFaA2Zy5kucYRhMaodqjpbh2lhT8oREuXteeQDzBcUvR8KO4ug&c=Bs94Zfpc9ZoCCPCpKd6FSI055UHii6mltdGQsxjhHTIIl1wm6GGsQA==&ch=cWgLl6ujXwRtDhqj78tomMWc1vhZ4GfHL-xjNM8WUK_X-JLz0dRv1w==> on Unsplash<http://r20.rs6.net/tn.jsp?f=001xo6stwOgFBfSeAjT-k3DpAWU8O9NRpPCC37AixAyPyddh3eI0O_OPyr79TGYGT4m2qdsjKMzhp7IiJa7FHo9O-SNJrEBNo0xiTQpawxrODRauFjf8XoOcb05uRgCYrdiglYA0MuVqicRNEK9m4W6NR5qHem_fspdxipj2-JzZgVIeBCe0h4Hf-lZ6M6O1IvISCsTsPmwg9-znqCa6UJdDkwQnJ2GstwhmFS-q-5axv1b1yvafDOfunw7FznzDvlOrVtJqLBzkYY0Dzz2SWa7J0HPp6_iItWc&c=Bs94Zfpc9ZoCCPCpKd6FSI055UHii6mltdGQsxjhHTIIl1wm6GGsQA==&ch=cWgLl6ujXwRtDhqj78tomMWc1vhZ4GfHL-xjNM8WUK_X-JLz0dRv1w==>

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Tools to Create a Printable Newsletter
Intermediate

[newsletter]

You probably receive many email newsletters in your Inbox each week. They are a great way for organizations to pass along updates about upcoming events, information about services and products… and to keep in touch with members.

But what about printing a newsletter to hand to someone, mail to them, or have them pick up at the reference desk? Some of you have patrons or students who would benefit from reading information on paper.

Has the option of creating a newsletter that is printable gone away? Absolutely not!

We had a request from a new Tech-Talk subscriber (The Richards Library in NY) about what tool to use to create a newsletter that could be printed.

With technology today, what are the best tools to create a newsletter for print? Of course, if you have software like Microsoft Publisher, that's a great option. But let's explore some online tools that can be accessed from anywhere ... not just a computer with special software.

Also, what if you already use an email service like MailChimp or Constant Contact ... yet want to print it? Do you have to re-create the newsletter in another platform? Nope! We'll also look at how you can make these printable.

Canva for Creating Newsletters

The web tool Canva.com<http://r20.rs6.net/tn.jsp?f=001xo6stwOgFBfSeAjT-k3DpAWU8O9NRpPCC37AixAyPyddh3eI0O_OP8xSroG-OqaCddW7IMw3Sv4CTDhTu8kTjh1zJflYDR1VnYDDzpVa55fsV16T3PzfOPrsbvURsUR0ynHIqhvmIf8=&c=Bs94Zfpc9ZoCCPCpKd6FSI055UHii6mltdGQsxjhHTIIl1wm6GGsQA==&ch=cWgLl6ujXwRtDhqj78tomMWc1vhZ4GfHL-xjNM8WUK_X-JLz0dRv1w==> offers pre-made newsletter templates where you can just copy in your text and add a few images and you're ready to go! While Canva gives you an option of either free or premium choices, it has many templates to choose at no cost.

TIP: When you go to Canva, start by typing "Newsletter" in the search bar. There are many subcategories to direct you to a specific design like School, Company, Family, etc…

[Canva templates]

Once you choose a template you can copy content to pre-built text boxes or rearrange them to make your own layout. Upload your own images or choose from stock photos right in Canva. Then you can save a basic newsletter shell to be used as a template in the future to make sure your branding is consistent.

For a brief Canva tutorial, check out this Tech-Talk article<http://r20.rs6.net/tn.jsp?f=001xo6stwOgFBfSeAjT-k3DpAWU8O9NRpPCC37AixAyPyddh3eI0O_OP8xSroG-OqaC1yjt_W5taiV2sIGBAZHh74JRU3B9wdLn3TpQ84-sAVBA3HPH2WWn-qCS4k35G2bktbLLarX7His7LnO6VNVqxoLcuOnLgOokTL4Y8R9IchG3gWIAQ8H_dA==&c=Bs94Zfpc9ZoCCPCpKd6FSI055UHii6mltdGQsxjhHTIIl1wm6GGsQA==&ch=cWgLl6ujXwRtDhqj78tomMWc1vhZ4GfHL-xjNM8WUK_X-JLz0dRv1w==>. Or, go to Tech-Talk and search for Canva webinar to find both beginner and advanced videos to watch.

BONUS! If you like Canva for a print newsletter, you'll be happy to find out that you can not only create a newsletter in this tool, but it also integrates with MailChimp.com. This way you don't have to re-create your document to send to your email list. You can "Connect" your two accounts together, so that when your newsletter is complete in Canva, in addition to printing it, you can publish it right to your MailChimp tool to send to your email list. Here is how to connect your account<http://r20.rs6.net/tn.jsp?f=001xo6stwOgFBfSeAjT-k3DpAWU8O9NRpPCC37AixAyPyddh3eI0O_OPyr79TGYGT4mbHvxRX5aeLxg9out23t1NI-_OFSlypp8qS510lyu3r2TMnh97e3Iv0kLz1IU_ii31GH4azotTbUGFC0P2tO0idqt74JDaVoHGiJPrHuKLFQ=&c=Bs94Zfpc9ZoCCPCpKd6FSI055UHii6mltdGQsxjhHTIIl1wm6GGsQA==&ch=cWgLl6ujXwRtDhqj78tomMWc1vhZ4GfHL-xjNM8WUK_X-JLz0dRv1w==>.

[Connect Canva to Mailchimp]

Design with LucidPress

[Lucidpress]

Another web platform that has free and paid levels to create printable newsletters is https://www.lucidpress.com<http://r20.rs6.net/tn.jsp?f=001xo6stwOgFBfSeAjT-k3DpAWU8O9NRpPCC37AixAyPyddh3eI0O_OPyr79TGYGT4mS0TeTm9nFGUWghge_MI9s9ck5KaLycivemOFQDssqDCjoya-Ln7xrS8qlMhoSVGAA-a8Y-6JBO-fcqsmQjiEUQ==&c=Bs94Zfpc9ZoCCPCpKd6FSI055UHii6mltdGQsxjhHTIIl1wm6GGsQA==&ch=cWgLl6ujXwRtDhqj78tomMWc1vhZ4GfHL-xjNM8WUK_X-JLz0dRv1w==>

It has a simple user interface with drag-and-drop functionality. With a wide variety of templates ranging from newsletters to flyers and other media, this tool offers many design options while still being easy to use.

[Lucidpress]

Printing Email Created in MailChimp or Constant Contact

If you are already sending out an email newsletter and you want to print a handful of copies, these two tools have print options.

However, you do lose some control of how it looks when printed. Because the newsletter is set up to view in email, page breaks can be wonky and the printed option may not look as good. But if this is what you need, it can be a useful alternative to re-creating your newsletter in print.

Finding how to print in these tools can be tricky, so here are detailed instructions!

Print Constant Contact Email From Either Draft or Sent Mode

If your Email is in Draft mode:

1.  Go to Campaigns. (Or, if you're already inside the email draft, click the Check & Preview button and select Send Test from the drop-down, then skip to step 3.)
2.  Find the email you want to print, click More, then Preview.
3.  Click the Print button.
4.  Select the printer you want to use and adjust the print settings accordingly, then click Print.
5.  Or, to download and save the email as a PDF, select that option from the print window "Destination" drop-down and click Save as PDF.

[print]

If your email has already been Sent:

1.  Click Campaigns.
2.  Find your email (or select Status, then Sent to help narrow your search).
3.  For that email click the More button and select Print/Download.
4.  In the Options menu on the left select the file type (PDF, JPG, or PNG ), Paper size and Orientation. Click the Download button.
5.  Or to Print, after selecting options, mouse over your email content and the print icon will appear in a bar above the preview window. Click print.

[download or print]

Download or Print your Newsletter in MailChimp

Before printing, it is recommended to turn off the Archive Bar that appears at the top of all archived email campaigns. The Archive Bar (pictured below) makes it easier for subscribers to translate your campaign and to view sent campaigns, which isn't necessary in a printout or a saved copy.

[archive bar]

[archive bar]

To Disable the Archive Bar:

1.  Click the Audience drop-down and choose Audience dashboard.
2.  If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
3.  Click the Manage Audience drop-down and choose Settings.
4.  Click Publicity Settings.
5.  Un-check the Activate the "archive bar" for this list box.
6.  Click Save Publicity Settings.

To Print or Download Your Sent Email Campaign:

From a Draft email:

1.  Go to Campaigns, find the email.
2.  Click the Edit button on the right, and from the drop-down select View Email.
3.  Use CTRL+P on your keyboard (or right-click Print) to open a window the print window. Print options will vary based on your browser.

From a Sent email:

1.  Go to Campaigns and find your sent email.
2.  To the right under the View Report button, select Social Share.
3.  Click this link to open the archived version of your campaign in a web browser. Again, use CTRL+P on your keyboard (or right-click Print) to open a window the print window.

[https://files.constantcontact.com/ee1208b4001/41d9a61c-7e5a-4de3-b0a4-4021dd05cea3.png]

Communications: Email and Phone
Curiosity is a good thing.

Wouldn't you agree that there are times when people just won't open your email or return a call?

There are situations where folks are just too busy to read every computer message sent to them so they skim the Subject headings and pick out those that look urgent or particularly interesting. You want to be one of them, right?

Leaving a phone message and asking someone to call you back is similar in that if you tell them what you want, or how you're thinking about something ... and ask them to get back to you, the chances are less likely that they will ... unless you arouse their curiosity instead.

So if you want to be heard and responded to, there is one word that is quite professional, yet instantly generates intrigue. You can use it in email subjects, email notes and in voice mail.

The word is idea.

The voice mail message might be: "I have an idea for you." or "I have an idea, let's talk." or "I want to run an idea by you."

You can use "idea" in place of just about anything. Let's say you were going to ask for a raise. "I have an idea I want to talk to you about."

Email Subject: An idea for you

Who can resist that? (Not many from my experience). People's curiosity is triggered. They want to know what the idea is.

So when you want to be sure someone sits up and takes notice, be vague and use the word idea to get their full attention.

[https://files.constantcontact.com/ee1208b4001/da1c6ee9-ba35-4af5-9c80-8e1b5781189e.png]

Leadership
Think Inclusively!

Do you want to build trust with colleagues at work ... or if you're a manager, the team that works for you?

One important mental approach to trust building is to think inclusively.

Now this may mean modifying the culture from "need to know" to "the more you know, the better you can do your job" perspective. Being "in the loop" builds trust.

Plus it's the only way to keep everyone on the same page and willing to seize opportunities for the benefit of the organization.

How does this play out in every day work situations? First, you want to thoughtfully communicate!

Think, who else might you want to invite to a meeting? Are there more individuals who could benefit from receiving an email or a copy of a report?

Don't keep everything to yourself. Don't assume they are already getting the information ... or don't want it.

Make it a point to ask for input from the quiet members of the team. Still waters run deep, you know. They may surprise you when you proactively include them by making it possible for them to be heard. Inclusion!

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