[Health_Education_Promotion] Fwd: Call for Abstracts - 20th Anniversary Social MarketingConference & Training Academy

[Adrienne P MULLOCK]

FYI

Adrienne Paige Mullock,  MPH, CHES
Public Health Educator
Oregon State WIC Program
800 NE Oregon Street, Suite 865
Portland, Oregon 97232-2162
Telephone:  (971) 673-0054
Fax:  (971) 673-0071
adrienne.p.mullock at state.or.us



>>> "Makar, Stephanie" <smakar at health.usf.edu> 11/4/2009 8:41 AM >>>

CALL FOR ABSTRACTS!

Main Conference: June 11 & 12, 2010
Training Academy: June 13 & 14, 2010
Sheraton Sand Key - Clearwater, Florida
 
Abstracts will be accepted only in electronic format via the Social Marketing Quarterly web portal until January 18, 2010. To submit an abstract for consideration, please visit www.cme.hsc.usf.edu/smph.
 
Milestones in Social Marketing: Past, Present, and Future
 
USF Health's Social Marketing in Public Health Conference & Training Academy will be celebrating our 20th Anniversary on June 11-14, 2010, featuring special plenary session speaker Philip Kotler, PhD. The University and our partner, the Academy for Educational Development, are excited for the opportunity to reflect on the past 20 years and appreciative of the countless people who have contributed to the sustenance and nurturing of the conference. We anticipate that the 2010 conference will provide participants with a unique and memorable experience. The conference is designed for social marketers, public health professionals, health educators, and program administrators who plan programs for a variety of settings, such as the CDC, state/local health departments, public health agencies, and non-profit organizations, among others. Sessions are offered for researchers, practitioners, and students.
 
The conference planning committee invites abstract submissions to be considered for oral presentations and posters. The content should demonstrate the application of social marketing strategies to behavior change, service marketing, or improvement of public health practice. Abstracts may describe social marketing programs, innovative research methods, and theoretical advances. Conference reviewers favor abstracts that clearly illustrate key elements of the social marketing approach (e.g., how formative research is used to make marketing decisions; description of audience segmentation methods and results; evaluations of comprehensive marketing programs). Projects should be completed, not "in process." 
Of particular interest are applications of social marketing strategies that address the health objectives for the nation, promote social marketing within one's own agency, demonstrate the sustainability and/or self-sufficiency of social marketing programs, or use innovative methods to understand consumer needs and wants. Other suggested topics include, but are not limited to: the use of social marketing to ameliorate health problems and issues of special populations; evaluation of social marketing programs and strategies; social marketing approaches to defining health problems; examining solutions to health problems; and changing health practices in school and community settings, and training and education in social marketing. 
Abstracts that focus exclusively on health communications activities are not viewed as favorably as those that address all four Ps in the marketing mix.
 
 
Abstracts will be accepted only in electronic format via the Social Marketing Quarterly web portal until January 18, 2010. To submit an abstract for consideration, please visit www.cme.hsc.usf.edu/smph.
 
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