[Health_Education_Promotion] Fwd: Invitation: Social Marketing Webinar

Wed Oct 27 12:32:07 PDT 2010

FYI...

Adrienne Paige Mullock,  MPH, CHES, RYT
Public Health Educator
Oregon State WIC Program
800 NE Oregon Street, Suite 865
Portland, Oregon 97232-2162
Telephone:  (971) 673-0054
Fax:  (971) 673-0071
adrienne.p.mullock at state.or.us

>>> "Michaela Conley, HPCareer.Net" <michaela at hpcareer.net> 10/27/2010 11:55 AM >>>

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Part of the HPCareer.Net Partner Network. We advertise career opportunities in health promotion related fields exclusively! learn more...

Your Invited!

Using Social Marketing to Create Change for Good with Nedra Weinreich

REGISTER: https://www2.gotomeeting.com/register/868901250

Date: Friday, January 14, 2011
Time: 12:00 PM - 1:00 PM EST

The webinar will introduce how to apply marketing concepts to health and social issues to move beyond the usual educational approach to changing behaviors. We talk about how to persuade individuals to take action for change by addressing the values and desires that motivate them, as well as the "Ten Commandments" of social marketing that you can put into practice in your program immediately.

Learning Objectives:
- Participants will be able to describe what social marketing is.
- Participants will be able to list the key principles underlying social marketing.
- Participants will be able to identify at least 2-3 "takeaways" they can apply to their work immediately.

Nedra Kline Weinreich, the president and founder of Weinreich Communications, is widely recognized as an expert in the field of social marketing. She is the author of the classic book Hands-On Social Marketing: A Step-by-Step Guide and a prominent blogger on social marketing issues at the Spare Change blog. Since starting Weinreich Communications in 1995, Nedra has provided effective and innovative social marketing services for clients like the US Substance Abuse and Mental Health Administration, Public Health Service, National Cancer Institute, Environmental Protection Agency, Department of Energy and others. She teaches a course on social marketing at UCLA's School of Public Health. Nedra earned her Master's degree in Health and Social Behavior from the Harvard School of Public Health.
Our mailing address is:

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Columbia, MD 21045

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