[HealthyTribes] Celebrate World No Tobacco Day May 31st

[Modie Jonathan N]

Grantees,

World No Tobacco Day is tomorrow, and it provides a great opportunity to use media advocacy in your local communities to raise awareness of the dangers of tobacco use, and to expose tobacco industry efforts to undermine tobacco control efforts. See message below from the CDC.

Please let me, your TPEP liaison or your Metropolitan Group contact know if you have any questions or you want to bounce some ideas off us. We're happy to help.

Jonathan

Jonathan Modie
Communications Specialist
Oregon Tobacco Prevention and Education Program
971-673-1102

_____________________________________________
From: Allen, Richard (CDC/ONDIEH/NCCDPHP) [mailto:gfq5 at cdc.gov]
Sent: Wednesday, May 30, 2012 5:39 AM
To: Allen, Richard (CDC/ONDIEH/NCCDPHP)
Subject: Celebrate World No Tobacco Day May 31st


Dear Colleague:

On May 31st, the World Health Organization (WHO) celebrates World No Tobacco Day<http://www.who.int/tobacco/wntd/2012/en/index.html> (WNTD), highlighting the health risks associated with tobacco use and advocating for effective policies to reduce consumption. This year's theme for WNTD is "tobacco industry interference."

See below for ideas on how your organization can use the materials and resources below to commemorate World No Tobacco Day. We encourage you to share this e-mail with your tobacco control partners so that they, too, may use these products in their efforts. We also encourage partners to "like" and follow CDC Tobacco Free on Facebook<http://www.facebook.com/cdctobaccofree> and Twitter<http://twitter.com/> to easily share posts and tweets of interest.

Products and Activities

Surgeon General Announces Video Contest Winners
Join us today, May 30th, at 4:15 p.m. EST for the Surgeon General's live announcement on Twitter of the Tobacco-I'm Not Buying It contest winners. Follow @CDCTobaccoFree and @SGRegina and use the #SGReport hashtag in your tweets.  Learn how to participate and share this event on CDC Tobacco Free on Facebook at http://is.gd/NJKoe7<http://t.co/ptQFLKJf>

Feature Article
Surgeon General Announces Winners of the Video Contest
An article announcing the winners of the Surgeon General's video contest Tobacco-I'm Not Buying It will be available May 31st at www.cdc.gov<http://www.cdc.gov> to coincide with World No Tobacco Day.  The article provides additional information about the contest winners and includes links to the winning videos.  The contest was launched in conjunction with the March 2012 release of the Surgeon General's Report Preventing Tobacco Use Among Youth and Young Adults, and all of the videos include key themes from the report.

Digital and Social Media

Tobacco-I'm Not Buying It Contest Landing Page
The following Web page will be updated to feature all of the winning videos from the Surgeon General's video contest Tobacco-I'm Not Buying It. To learn more about the challenge, visit www.cdc.gov/tobacco/data_statistics/sgr/2012/contest/<http://www.cdc.gov/tobacco/data_statistics/sgr/2012/contest/>

Sample Facebook Post
FB: The final judging for the Surgeon General's video contest Tobacco-I'm Not Buying It is complete and the winners have been selected. Join host @CDCTobaccoFree on Wednesday at 4:15 p.m. EST for the Surgeon General's live announcement via Twitter to congratulate and recognize the contest winners. Learn more: http://is.gd/NJKoe7<http://t.co/ptQFLKJf>

Sample Tweet
Tweet:  5/30 at 4:15 p.m. EST: Join @CDCTobaccoFree for LIVE announcement of @SGRegina video contest winners. Use #SGReport. Learn more: http://is.gd/NJKoe7<http://t.co/ptQFLKJf>

MMWRs Released in Advance of WNTD 2012
Adult Awareness of Tobacco Advertising, Promotion, and Sponsorship - 14 Countries<http://www.cdc.gov/tobacco/data_statistics/mmwrs/byyear/2012/index.htm>

This report examined adult awareness of tobacco industry advertising, promotion, and sponsorships using data from the Global Adult Tobacco Survey in 14 countries. Findings show that awareness of tobacco marketing is low in countries that have comprehensive bans. In all but one country, awareness of advertising in stores was highest as compared to other channels of tobacco marketing, such as billboards, sponsorship of sporting events, and sales or coupons for cigarettes.

State Tobacco Revenues Compared with Tobacco Control Appropriations - United States, 1998-2010<http://www.cdc.gov/tobacco/data_statistics/mmwrs/byyear/2012/index.htm>

This report compared state tobacco revenues with state and federal tobacco control appropriations and Best Practices recommendations from 1998 to 2010. During this period, states collected a combined total of $243.8 billion in tobacco industry settlement payments and cigarette excise tax revenues but invested only $8.1 billion in effective state tobacco control programs.  Had states followed CDC's published Best Practices guidelines, they would have invested $29.2 billion during that period. While total state and federal investment in state tobacco control efforts increased from 1998 to 2002, state investments have declined steadily every year since. And currently, many states face substantial cuts and near-elimination of program funding.

Spreading the Word

OSH has developed several Web-based and social media resources to help our partners spread the word about these new publications and activities.  See below for suggestions on how you can further support OSH's efforts:

*       Twitter
Follow CDCTobaccoFree on Twitter www.twitter.com/CDCTobaccoFree<http://www.twitter.com/CDCTobaccoFree> and retweet key messages related to these new products.

*       Facebook
Become fans of CDC's Facebook page at www.facebook.com/cdctobaccofree<http://www.facebook.com/cdctobaccofree> and share key messages.

*       GovLoop
Follow OSH on GovLoop at www.govloop.com/group/cdctobaccofree<http://www.govloop.com/group/cdctobaccofree>. A post on GovLoop announces the new products and encourages readers to visit the online feature article. GovLoop is a social networking site for the government community. It currently serves about 30,000 members, including local, state, and federal government employees and contractors. Academics and students interested in government are also welcome to join.

*       RSS
Subscribe to CDC's Smoking and Tobacco Use Main Feed at www.cdc.gov/tobacco/rss/index.htm<http://www.cdc.gov/tobacco/rss/index.htm> to receive updates of new and recently changed content from CDC's Smoking & Tobacco Use Web site on your browser or desktop.

*       Web Site
Continue to access CDC's Smoking & Tobacco Use Web site www.cdc.gov/tobacco<http://www.cdc.gov/tobacco> for helpful resources and the latest information.

Sincerely,
CDC's Office on Smoking and Health




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