[HealthyTribes] Tips From Former Smokers Ad Campaign

[Gedman Tara E]

Coordinators,

As you may be aware, the CDC recently launched the second round of their Tips From Former Smokers Campaign, called "TIPS II." This is a national ad buy to drive calls to the 1-800-QUIT-NOW line. The ads that are currently running in your area follow the theme of offering tips from former smokers. Towards the end of May, the ad message will shift to encourage smokers to talk with their providers about quitting tobacco. As soon as we have access to these ads, we will send you the information.

In preparation for the Talk With Your Doctor ads, it would be helpful for you to begin thinking about how you might be able to leverage these ads and their message in your community. These media ads provide a great opportunity for you to reach out with partners and talk about cessation in a positive way.

Closer to the Talk With Your Doctor ad release, HPCDP will be sending you more information, as well as suggestions on how you might want to use the campaign. Stay tuned!

Please let your liaison know if you have any questions or concerns about the campaign. Thanks!
~Tara

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Tara Gedman, MPH
Asthma, Tobacco & Community Programs Liaison
Health Promotion and Chronic Disease Prevention
Oregon Public Health Division
800 NE Oregon St., Suite 730
Portland, OR 97232
tara.e.gedman at state.or.us<mailto:tara.e.gedman at state.or.us>
(work) 971-673-1047
(cell) 503-758-5523


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