[HealthyTribes] upcoming communications initiatives

[Heiberg Holly]

Hello Coordinators,

February is upon us and Kati and I wanted to let you know about a couple of communications initiatives happening.

First, you will find the new social media calendar for February uploaded on HPCDP Connection here: https://partners.health.oregon.gov/Partners/HPCDPConnection/Tobacco/Pages/TobaccoMedia.aspx

Second, we are preparing to launch a cessation campaign separate from our Tobacco Industry Denormalization campaign.  For February (American Hearth Month), we are working with American Heart Association to develop materials on the relationship between heart disease and stroke and tobacco use.  We are planning to piggy-back on the CDC's TIPS III campaign by purchasing additional airings of the TIPS ads.  Our buy will focus on day-time television.  Stay tuned for more on this.

Third, we are working with central RSN to capture stories of retail owners who either refuse to sell tobacco or refuse to advertise it.  We will let you know how it goes and are willing to do this with other RSNs. Please let your liaison, Holly and Kati know if you have a retailer in mind who might be willing to share their business experience with not selling or advertising tobacco.

As always, if you have any questions or comments, please contact your liaison or us at Holly.Heiberg at state.or.us<mailto:Holly.Heiberg at state.or.us> or Katarina.Moseley at state.or.us<mailto:Katarina.Moseley at state.or.us>


Holly Heiberg
Health Promotion Strategist
Center for Prevention and Health Promotion
Public Health Division/Oregon Health Authority
800 NE Oregon Street, Suite 730
Portland OR  97232
Holly.Heiberg at state.or.us<mailto:Holly.Heiberg at state.or.us>
971-673-2826


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