[HealthyTribes] Oregon American Indian/Alaskan Native Quit Line and Commercial Tobacco Prevention Materials

[Thirstrup Ashley]

Hello Tribal Partners,

Thank you for your ongoing participation in the planning and development of the campaign materials to promote the Oregon American Indian/Alaskan Native Quit Line and commercial tobacco prevention. In the coming months, you will receive a collection of assets developed in collaboration with tribal partners, the Oregon Health Authority (OHA), the Metropolitan Group, and the Northwest Portland Area Indian Health Board. These are your tribe/tribal organization's materials to use on an ongoing basis to support your commercial tobacco prevention and cessation efforts.
These include:

  *   Photography
  *   Videos
  *   Posters
  *   Tobacco prevention seal
  *   General cessation brochure
  *   Traditional tobacco brochure

We would like to offer additional information about the steps of the OHA approvals process for the campaign materials:


  1.  The Oregon Health Authority - Public Health Division, Health Promotion and Chronic Disease Prevention Section will provide initial edits.
  2.  Feedback/edits will be incorporated from each tribe or organization.
  3.  Oregon Public Health Division and Oregon Health Authority leadership approval will be obtained. Julie Johnson, Oregon Health Authority Tribal Affairs Director, will also review the materials at this point.
  4.  Final approval will be obtained from each tribe or organization.
  5.  Final materials will be distributed to tribes and organizations. Please note: the full libraries of the materials will live at the Northwest Portland Area Indian Health Board and here at OHA in case of staff turnover or you need new copies of files.
  6.  The implementation of the first media campaign will occur in the beginning of 2020 to align with our statewide cessation campaign. We will also use the materials to promote the new American Indian/Alaska Native Quit Line service in the future to American Indians and Alaska Natives in Oregon instead of the old Quit Line promotional materials.

These steps outline the process, but there may be changes as we move through. One of the most important steps is having each tribe and organization be the body to give final approval to all materials before they go live.  Please feel free to reach out to me at 971-673-1026 with any questions.

Thank you again for your participation and commitment to this exciting, collaborative campaign development.

Ashley Thirstrup, MPA
Manager, Community Policy, Systems and Environmental Change
OREGON HEALTH AUTHORITY
Public Health Division
Health Promotion & Chronic Disease Prevention Section
Ashley.thirstrup at dhsoha.state.or.us<mailto:Ashley.thirstrup at dhsoha.state.or.us>
Desk: (971) 673-1026
Cell: (503) 720-2557
www.oregon.gov/OHA<http://www.oregon.gov/OHA>

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