[OMS_MANAGERS] How did you create your branding?

[Kelly Haverkate]

Hi Angi,
Dayton is going through a branding process and have done a lot of research
and talking about it.
If you've not gotten too far into it, I might recommend Bill Baker's book:
"Destination Branding for Small Cities"  www.destinationbranding.com
He has a good discussion about what a brand is etc.  Things to think about
before investing in a consultant.  We've found pricing from about 8K to
40K.
If you want some of the folks we've talked to that seem to have good
portfolios, I'm happy to share contact info.  :)

I'm off to Iowa on Sat.  Back next Thursday.

Regards,
Kelly Haverkate
Dayton Community Development Association


On Wed, May 18, 2011 at 12:19 PM, Angi Ford <oldtownsherwood at gmail.com>wrote:

> Thank you for your response.  We had the idea of bringing somebody in as
> well.  If part of our goal is to promote tourism then we need to appeal to
> those out of town which, yes, is hard to do when we live and breath it
> everyday.  :)
>
> Thanks,
> Angi Ford, Sherwood Main Street
>
> On Wed, May 18, 2011 at 12:02 PM, Heart of Medford Association <
> heartofmedford at gmail.com> wrote:
>
>> We have been struggling with a similar situation about our Downtown
>> identity.  Right now our Visitors & Convention Bureau has hired a company to
>> put together a brand for all of Medford.  Downtown is a part of that program
>> but not the entire piece.  We will be working through the process with them
>> which should help us with our own branding effort.  I suggest that it is a
>> good idea to bring in or at least talk to folks that are not as "close" as
>> you and your committee might be in order to get a vision through fresh eyes.
>>
>>
>> Most of the folks close and not so close to it seem to feel that "Downtown
>> is Downtown" why try to make it anything else.
>>
>> Thoughts from Medford,
>> rjb
>>
>>   On Wed, May 18, 2011 at 11:29 AM, Angi Ford <oldtownsherwood at gmail.com>wrote:
>>
>>>   Hello All,
>>>
>>> As Sherwood is in the Exploring Dowtown phase of Main Street we are
>>> getting started with our branding.  We would greatly appreciate any advise
>>> those of you who have already created your branding may have for us as we
>>> enter into this process.
>>>
>>> Thanks much!
>>> Angi Ford, Sherwood Main Street
>>> B.O.O.T.S.
>>> 503.625.7800
>>> www.sherwoodoldtown.com
>>>
>>>
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>
>
> --
> Angi Ford, Sherwood Main Street
> B.O.O.T.S.
> 503.625.7800
> www.sherwoodoldtown.com
>
>
> _____________________________________________________
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> http://listsmart.osl.state.or.us/mailman/listinfo/oms_managers
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> content.
> Questions related to message content should be directed to list owner(s) or
> the sender of the message, by phone or email.
> Technical questions? Call 503-378-8800.
>
>
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