[OMS_MANAGERS] Fwd:Facebook Launches Program to Help Small Businesses With Their Pages and Ads

Tue Sep 27 09:14:43 PDT 2011

Good Morning,

I came in this morning with this email waiting from me from our Oregon Main
Street Manager.  Love the information we receive through being a part of
this program!

Angi Ford, Sherwood Main Street
BOOTS (Businesses of Old Town Sherwood)
503-625-7800

---------- Forwarded message ----------
From: Sheri Stuart <sheri.stuart at state.or.us>
Date: Tue, Sep 27, 2011 at 8:07 AM
Subject: [OMS_MANAGERS] Fwd: [coordinatorlist] Facebook Launches Program to
Help Small Businesses With Their Pages and Ads
To: oms_managers at listsmart.osl.state.or.us

 FYI...I received this info this morning & thought it might be of
interest...Sheri

___________________________________________________________

*Facebook Launches Program to Help Small Businesses With Their Pages and Ads
*

200,000 Small Businesses Will Get a $50 Ad Credit, Starting in January****

By: Cotton Delo <http://adage.com/author/cotton-delo/4381>
Bio<http://adage.com/author/cotton-delo/4381>
E-mail Author <cdelo at adage.com>
RSS feed <http://adage.com/rss-author.php?id=4381> Published: September 26,
2011<http://adage.com/results?endeca=1&return=endeca&search_offset=0&search_order_by=score&search_phrase=09/26/2011>
****

** **

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****

Facebook is launching a small business education program this week, looking
to show businesses how to optimize their individual pages and to use its
self-serve ad platform to effectively target customers. ****

[image:
http://adage.com/images/bin/image/photo/facebook-logo-111110.jpg?1289497389]
****

The social-media giant is partnering with the U.S. Chamber of Commerce and
the National Federation of Independent Business to conduct outreach in the
small-business community. The first step is to circulate webinars, case
studies and tips, which will be made available starting this week, but
Facebook also intends to sponsor a series of road shows in cities across the
country starting in October to promote its "Small Business Boost." The third
piece of the program will kick off in January 2012, when Facebook will look
to award a $50 ad credit to 200,000 businesses, amounting to $10 million in
free advertising. ****

According to an eMarketer report, 44% of small- and medium-sized businesses
used social media as a marketing tool in August, and 59% spent less than
$100 on social-media marketing. ****

"We know that small businesses who use web technology grow more than twice
as quickly, bring in twice the revenue, and create twice the jobs as small
businesses who don't," said David Fischer, Facebook's VP-Advertising and
Global Operations. He said 9.2 million small businesses in the U.S. have
pages on Facebook, but only 3.2 million of those pages have active
engagement. (Some pages exist essentially as shells, created by user signals
on the social graph and without action taken by the business owner.) ****

"You want to be in front of [people] -- maybe it's a few times a week you're
posting a few sentences, talking about what's going on," said Mr. Fischer,
noting that engagement is key for small business owners. "In most cases it's
not a matter of this being particularly complicated." ****

The program also aims to teach small businesses about Facebook ad products,
like its self-serve platform and sponsored stories, which allows brands to
build paid advertisements out of user signals such as likes and check-ins.
According to Mr. Fischer, the amount that a small business might invest in
self-serve ads targeted to their desired audience could range from $20 a
month for a single proprietor business to thousands each week. But he says
Facebook has learned of success stories, like two auto dealerships in
Massachusetts: one that said it generated $20,000 in profits off $300 in ads
and another that reported a $500,000 return on a $5,000 ad spend. ****

Facebook itself generates as much as 60% of its ad revenue from its
self-serve platform, according to an eMarketer report from January. ****

Mr. Fischer says there's an internal awareness at Facebook that the
company's tools could help stimulate economic growth and noted that Chief
Operating Officer Sheryl Sandberg is a member of President Obama's jobs
council. ****

"We spend a lot of time thinking about how we can work with small
businesses, and we know we have tools that can help them effectively," he
said. Source Ad Age****

** **

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Sheri Stuart, Coordinator
Oregon Main Street
725 Summer St., Suite C
Salem, OR  97301
503.986.0679
http://www.oregon4biz.com/Grow-Your-Business/Business-services/Main-Street/

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-- 
Angi Ford, Sherwood Main Street
B.O.O.T.S. Coordinator
503.625.7800
www.sherwoodoldtown.com
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