[OMS_MANAGERS] Fwd: [coordinatorlist] Facebook Launches Program to Help Small Businesses With Their Pages and Ads
Angi Ford
angi at sherwoodoldtown.com
Tue Sep 27 11:07:03 PDT 2011
Hi Sheri,
I sent this out to our Main Street email list and a couple have responded
asking how to take advantage of the opportunities mentioned in the
announcement. Do you have any contact info from the source of this article
that I could send to them?
Thanks,
Angi Ford, Sherwood Main Street
BOOTS (Businesses of Old Town Sherwood)
503-625-7800
On Tue, Sep 27, 2011 at 8:07 AM, Sheri Stuart <sheri.stuart at state.or.us>wrote:
> FYI...I received this info this morning & thought it might be of
> interest...Sheri
>
> ___________________________________________________________
>
> *Facebook Launches Program to Help Small Businesses With Their Pages and
> Ads*
>
> 200,000 Small Businesses Will Get a $50 Ad Credit, Starting in January****
>
> By: Cotton Delo <http://adage.com/author/cotton-delo/4381> Bio<http://adage.com/author/cotton-delo/4381>
> E-mail Author <cdelo at adage.com>
> RSS feed <http://adage.com/rss-author.php?id=4381> Published: September
> 26, 2011<http://adage.com/results?endeca=1&return=endeca&search_offset=0&search_order_by=score&search_phrase=09/26/2011>
> ****
>
> ** **
>
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> ****
>
> Facebook is launching a small business education program this week, looking
> to show businesses how to optimize their individual pages and to use its
> self-serve ad platform to effectively target customers. ****
>
> [image:
> http://adage.com/images/bin/image/photo/facebook-logo-111110.jpg?1289497389]
> ****
>
> The social-media giant is partnering with the U.S. Chamber of Commerce and
> the National Federation of Independent Business to conduct outreach in the
> small-business community. The first step is to circulate webinars, case
> studies and tips, which will be made available starting this week, but
> Facebook also intends to sponsor a series of road shows in cities across the
> country starting in October to promote its "Small Business Boost." The third
> piece of the program will kick off in January 2012, when Facebook will look
> to award a $50 ad credit to 200,000 businesses, amounting to $10 million in
> free advertising. ****
>
> According to an eMarketer report, 44% of small- and medium-sized businesses
> used social media as a marketing tool in August, and 59% spent less than
> $100 on social-media marketing. ****
>
> "We know that small businesses who use web technology grow more than twice
> as quickly, bring in twice the revenue, and create twice the jobs as small
> businesses who don't," said David Fischer, Facebook's VP-Advertising and
> Global Operations. He said 9.2 million small businesses in the U.S. have
> pages on Facebook, but only 3.2 million of those pages have active
> engagement. (Some pages exist essentially as shells, created by user signals
> on the social graph and without action taken by the business owner.) ****
>
> "You want to be in front of [people] -- maybe it's a few times a week
> you're posting a few sentences, talking about what's going on," said Mr.
> Fischer, noting that engagement is key for small business owners. "In most
> cases it's not a matter of this being particularly complicated." ****
>
> The program also aims to teach small businesses about Facebook ad products,
> like its self-serve platform and sponsored stories, which allows brands to
> build paid advertisements out of user signals such as likes and check-ins.
> According to Mr. Fischer, the amount that a small business might invest in
> self-serve ads targeted to their desired audience could range from $20 a
> month for a single proprietor business to thousands each week. But he says
> Facebook has learned of success stories, like two auto dealerships in
> Massachusetts: one that said it generated $20,000 in profits off $300 in ads
> and another that reported a $500,000 return on a $5,000 ad spend. ****
>
> Facebook itself generates as much as 60% of its ad revenue from its
> self-serve platform, according to an eMarketer report from January. ****
>
> Mr. Fischer says there's an internal awareness at Facebook that the
> company's tools could help stimulate economic growth and noted that Chief
> Operating Officer Sheryl Sandberg is a member of President Obama's jobs
> council. ****
>
> "We spend a lot of time thinking about how we can work with small
> businesses, and we know we have tools that can help them effectively," he
> said. Source Ad Age****
>
> ** **
>
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>
> Sheri Stuart, Coordinator
> Oregon Main Street
> 725 Summer St., Suite C
> Salem, OR 97301
> 503.986.0679
> http://www.oregon4biz.com/Grow-Your-Business/Business-services/Main-Street/
>
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--
Angi Ford, Sherwood Main Street
B.O.O.T.S. Coordinator
503.625.7800
www.sherwoodoldtown.com
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