[OMS_MANAGERS] Help during construction!

[Jenifer Kay Hood, TEAM]

P.T. Barnum had a funny idea to get people out of his museum and moving through it. He had signs that said, "This way to the egress." People thought it was some kind of wonderful creature, but actually it was a fancy word for "exit." People would open the door and step out and they'd be locked out. Your café owner could do something similar: "This way to ambrosia" or "Tunnel of Love" or "Step through to see the amazing aliment" (a fancy word for food) or "Through this tunnel is a moveable feast." You get the idea. Best, JKH


From: Kelly Haverkate 
Sent: Friday, June 22, 2012 10:53 AM
To: Managers OMS 
Subject: [OMS_MANAGERS] Help during construction!


I'm looking for clever ideas to help one of our businesses create business while his facade is being worked on. 
He owns a cafe, and the construction will completely renovate the facade.  There will be a tunnel through which the customers will walk past a temporary interior wall.  (the inside will be dark....as the windows will be blocked.)
Construction will happen during August and take about 5-6 weeks.


Any really creative marketing ideas that you have found has worked??


Thanks much! 




Kelly Haverkate
Dayton Community Development Association








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