[OMS_MANAGERS] HPLO Rebrands As RESTORE OREGON

[Peggy Moretti]

HPLO Rebrands As RESTORE OREGON

 

The Historic Preservation League of Oregon (HPLO), the 36-year-old
non-profit known for championing the restoration of Crater Lake Lodge, its
annual list of Oregon's Most Endangered Places, and popular Mid-Century
Modern Home Tour, announced today that it is changing its name to Restore
Oregon.  The re-branding is part of a push by the organization to expand its
base and save more historic places. 

According to Executive Director, Peggy Moretti, the change was made to:

.         Avoid confusion of the organization with the Oregon Historical
Society.

.         Communicate the goal of the organization with energy and clarity.


.         And most importantly, better convey the forward-looking relevance
of its work, and address misconceptions that "historic preservation" opposes
progress.

"We were constantly running up against the perception that historic
preservation is about freezing things in time.  Nothing could be further
from the truth!" says executive director, Peggy Moretti.  "Restore Oregon is
all about livability, sustainability, and economic revitalization on Main
Street.  We're about saving great places that are packed full of our
history, local materials and craftsmanship, and restoring them for new uses.
Rehabilitating existing buildings creates more jobs dollar-for-dollar than
new construction and this work is transforming communities."

The organization's core programming will not change.  However, advocacy
efforts to improve Oregon's financial incentives for historic rehabilitation
will ramp up in the months ahead.  

For more information, visit www.RestoreOregon.org or call 503 243-1923.

 

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  _____  

About Restore Oregon:

Our mission is to Preserve, Reuse, and Pass Forward Oregon's Historic Places
to Ensure Livable, Sustainable Communities.  A 501(c)(3)non-profit
originally founded in 1977 as the Historic Preservation League of Oregon,
Restore Oregon publishes an annual list of Oregon
<http://www.historicpreservationleague.org/endangered.php> 's Most
Endangered Places, conducts educational workshops, advocacy, and holds over
40 historic conservation easements
<http://www.historicpreservationleague.org/easementsAbout.php>  on
properties across the state, protecting them from demolition in perpetuity. 

Operating statewide, Restore Oregon office is headquartered in the historic
White Stag Block, 24 NW First Avenue, Portland, OR  97209.  503 243-1923
www.RestoreOregon.org. 

  _____  

Peggy Moretti

Executive Director

 <http://www.restoreoregon.org/> RESTORE OREGON

24 NW First Avenue | Portland, OR  97209

503 243-1923

 <http://www.facebook.com/RestoreOregon> Facebook

 

 

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