[OMS_MANAGERS] Free OMS workshop: How to develop a promotional strategy to engage the public

[Sheri Stuart]

Oregon Main Street is pleased to present "How to Develop a Promotional
Strategy to Engage the Public, Boost Sales, and Leverage Your District's
Assets" workshop, Tuesday, June 11, 8 am to noon, Greater Douglas United
Way Conference Room, 702 SE Douglas, Roseburg, Oregon. 
The workshop is free to Oregon Main Street Network communities, but
registration is required at: www.mainstreetpromotions.eventbrite.com
Workshop Description: Special events and promotional activities are a
great way to bring pedestrian traffic to your community, but before you
launch another festival, fundraiser, or retail promotion, find out what
questions to ask to make the best use of time, money, resources, and
your sanity. In this workshop, learn how Livermore Downtown, Inc., a
veteran California Main Street Community, uses events and promotional
activities to capitalize on the town’s assets and offer ways for locals
and visitors to connect. In this workshop, participants will:
Hear about Downtown Livermore’s successful events and marketing
strategies, including the first on-line Downtown Collective Gift Card
Program in the country.
How to leverage events and promotion activities to generate increased
foot-traffic and sales.
Learn how to build successful partnerships & keep sponsors engaged.
how to fund events and activities.
Learn when to retire or re-invent existing events or develop new ones.

There are several hotel options. One option is the Holiday Inn Express,
375 W Havard Blvd. Reservations: 541.673.7517. Room rates for workshop
attendees are $105/night king or double queen - ask for the Main Street
rate.
Speaker Bio: Rachael Snedecor has served as the Executive Director of
Livermore Downtown Inc. for the past thirteen years. Under her
management, Livermore Downtown Inc. has successfully produced and
facilitated downtown events that attract over a million consumers to the
district each year, completed a Downtown Specific Plan, and implemented
a $13 million streetscape project. In 2009, Livermore Downtown Inc.,
received designation as a Great American Main Street from the National
Trust Main Street Center. Rachael is a current Board Member and past
President of the California Main Street Alliance. Prior to downtown,
Rachael was the event manager and marketing coordinator for Ivan Tamas
and Steven Kent Wineries, a sales and marketing rep for Farmer Bros.
Coffee, and a corporate trainer for World Savings and Loan.
 
Sheri Stuart, Coordinator
Oregon Main Street
725 Summer St., Suite C
Salem, OR  97301
503.986.0679
www.oregonheritage.org
 
Oregon Main Street is administered by the State Historic Preservation
Office, Oregon Parks and Recreation Department.

 
 
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