[OMS_MANAGERS] Millennial Report

[Henry Katie * OPRD]

Hello Everyone,

Millennial engagement briefly came up at the last Oregon Main Street network meeting and I came across this report a few months ago when it came out in November of 2016.  It is a five year study and the executive summary outlines 6 common findings:

1. Intrinsic passion for a cause is millennials' primary motivator.
2. Millennials volunteer and give modestly to multiple causes in early engagement.
3. Among millennials, women give more money than men, and older individuals more than younger ones; larger donations correlate with higher total volunteer hours.
4. Peers are a critical influence on millennial giving.
5. Millennials want to use and develop their skills through cause engagement.
6. Millennials learn about and donate to causes digitally, using each platform distinctly.

It would be worth reading if this is a group you wish to target.

Best,

Katie

Katie Henry
Heritage Outreach Specialist
Oregon Heritage
Oregon State Historic Preservation Office
(503) 986-0671
725 Summer St NE, Ste C - Salem, OR 97301
FACEBOOK<http://www.facebook.com/OregonHeritage> | BLOG<http://oregonheritage.wordpress.com/> | WEBSITE<http://www.oregon.gov/OPRD/HCD/OHC/pages/index.aspx>


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