[OMS_MANAGERS] Millennial Report

[Kendall Bell]

Thank you Katie.  This group fascinates me.  It will be a good read.
Kendall
> On Feb 14, 2017, at 3:55 PM, Henry Katie * OPRD <Katie.Henry at oregon.gov> wrote:
> 
> Hello Everyone,
>  
> Millennial engagement briefly came up at the last Oregon Main Street network meeting and I came across this report a few months ago when it came out in November of 2016.  It is a five year study and the executive summary outlines 6 common findings:
>  
> 1. Intrinsic passion for a cause is millennials’ primary motivator.
> 2. Millennials volunteer and give modestly to multiple causes in early engagement.
> 3. Among millennials, women give more money than men, and older individuals more than younger ones; larger donations correlate with higher total volunteer hours.
> 4. Peers are a critical influence on millennial giving.
> 5. Millennials want to use and develop their skills through cause engagement.
> 6. Millennials learn about and donate to causes digitally, using each platform distinctly.
>  
> It would be worth reading if this is a group you wish to target.
>  
> Best,
>  
> Katie
>  
> Katie Henry
> Heritage Outreach Specialist
> Oregon Heritage
> Oregon State Historic Preservation Office
> (503) 986-0671
> 725 Summer St NE, Ste C - Salem, OR 97301
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>  
>  
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