[OMS_MANAGERS] FW: How to Keep Holiday Spending Local in Your Community

Thu Sep 21 15:57:25 PDT 2017

This is fantastic, Sheri!
Thank you so much for sharing this!

Joan Wessell, EdM, CMSM
Executive Director
Downtown Corvallis Association
PO Box 1536, Corvallis OR   97339
460 SW Madison, Suite 9 Corvallis OR  97333
Voice:  (541) 754-6624
Fax:  (541) 758-4723
Cell:  (541) 740-1326
joan at downtowncorvallis.org <mailto:joan at downtowncorvallis.org>
www.downtowncorvallis.org <http://www.downtowncorvallis.org/>

Downtown Corvallis...just what you're looking for!

> On Sep 21, 2017, at 11:30 AM, STUART Sheri * OPRD <Sheri.Stuart at oregon.gov> wrote:
> 
> Please Note: This email is being distributed over the Oregon Main Street listserv. All responses will also be over the listserv.
>  
> Holiday ideas from the American Independent Business Alliance!
> _____________________________________
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> 
> Special Announcement:Holiday Campaigns
> How to Keep Holiday Spending Local in Your Community
> If you or others in your community plan to run “buy local” promotions this year and you haven’t yet developed your materials and timeline, it’s time to act! Getting an effective and consistent message out early and often is key to influencing spending decisions. Our toolbox can help save you time and money while gaining inspiration from the best examples we’ve gathered from local business coalitions around the continent!
> 
> The menu of activities, graphics, written material and more is directly accessible from our website <http://app.getresponse.com/click.html?x=a62b&lc=BzkBPD&mc=IJ&s=XNK4AD&u=SeVQd&y=D&> (one of the drop-downs under “Buy Local Campaigns,” on the main navigation menu) and are detailed below.
> Posters, Gift Tags, Graphics and Public Service Announcements (PSAs) <http://app.getresponse.com/click.html?x=a62b&lc=BzkB8m&mc=IJ&s=XNK4AD&u=SeVQd&y=m&>
> This collection includes many free templates. Please read the conditions of use for placing AMIBA graphics on your website, social media, or materials.
> 
> Holiday Campaign and Event Ideas <http://app.getresponse.com/click.html?x=a62b&lc=BzkBUM&mc=IJ&s=XNK4AD&u=SeVQd&y=M&>
> This page gathers several examples of successful activities developed by local organizations, with links to background information where available.
> 
> 10 Ways to Capitalize on Small Business Saturday <http://app.getresponse.com/click.html?x=a62b&lc=BzkB5s&mc=IJ&s=XNK4AD&u=SeVQd&y=s&>
> Check out these ideas to make the most of this big annual opportunity!
>  
> Seven Ways Businesses and Communities Can Counter "Showrooming" <http://app.getresponse.com/click.html?x=a62b&lc=BzkBYi&mc=IJ&s=XNK4AD&u=SeVQd&y=i&>
> Amazon and other online mega-retailers are primary competition for many independent retailers. Here are some proven tactics to help local stores neutralize some of the advantage of the giants and convert foot traffic into sales.
>  <http://app.getresponse.com/click.html?x=a62b&lc=BzkBu6&mc=IJ&s=XNK4AD&u=SeVQd&y=6&>
> "Thank You for Choosing Local" Bag Stuffers <http://app.getresponse.com/click.html?x=a62b&lc=BzkBTj&mc=IJ&s=XNK4AD&u=SeVQd&y=j&>
> These inexpensive educational tools are readily noticed and useful any time of year, but the holidays are an ideal time to get many local businesses passing these reminders to customers. Use our free template with any color printer or take them to your independent print shop. 
> 
> Great Gifts Don't Have to Be "Stuff" <http://app.getresponse.com/click.html?x=a62b&lc=BzkBpV&mc=IJ&s=XNK4AD&u=SeVQd&y=V&>
> Many of your local businesses provide great experiences, rather than physical products. Here are some ideas to help promote those businesses and lead people who want to reduce their consumption to support local entrepreneurs.
> 
> Spread Word Through Your Local Media
> We invite you to adapt AMIBA commentaries like this <http://app.getresponse.com/click.html?x=a62b&lc=BzkBsN&mc=IJ&s=XNK4AD&u=SeVQd&y=N&> with local examples for your community. Contact us first for updated information, our free primer on op-ed writing/placement and free guidance on editing and placement.
> Gain Access to Much More!
> In addition to these resources offered freely to all, AMIBA affiliates enjoy access to many for tools and templates. <http://app.getresponse.com/click.html?x=a62b&lc=BzkBb2&mc=IJ&s=XNK4AD&u=SeVQd&y=2&>(log-in required to access most resources linked within). Learn more about the benefits of your group affiliating <http://app.getresponse.com/click.html?x=a62b&lc=BzkBNh&mc=IJ&s=XNK4AD&u=SeVQd&y=h&> with AMIBA or individual business membership <http://app.getresponse.com/click.html?x=a62b&lc=BzkB7Y&mc=IJ&s=XNK4AD&u=SeVQd&y=Y&>.
> Branded Holiday Campaigns
> 
> Small Business Saturday <http://app.getresponse.com/click.html?x=a62b&lc=BzkBqR&mc=IJ&s=XNK4AD&u=SeVQd&y=R&>
> Saturday following Thanksgiving (Nov. 25, 2017)
> This annual event, facilitated by American Express, counters the big-box hype of "Black Friday" and provides a great news hook for spreading your pro-local business messages. A range of free materials is offered to businesses or organizations signing up as "Neighborhood Champions." AMIBA is an organizational supporter and offer 10 Ways to Capitalize on SBS <http://app.getresponse.com/click.html?x=a62b&lc=BzkB5s&mc=IJ&s=XNK4AD&u=SeVQd&y=s&>.
> 
> Shift Your Shopping  <http://app.getresponse.com/click.html?x=a62b&lc=BzkBgg&mc=IJ&s=XNK4AD&u=SeVQd&y=g&>
> Seasonal Campaign November 1 - December 31
> AMIBA partners in this collaborative campaign to help keep the pro-local and independent message prominent throughout the holiday season.
> 
> Plaid Friday <http://app.getresponse.com/click.html?x=a62b&lc=BzkBDL&mc=IJ&s=XNK4AD&u=SeVQd&y=L&>
> The day after Thanksgiving (Nov. 24, 2017)
> Celebrating Small Business Saturday doesn't require ceding Friday to the chain store hype. Let folks know there's a better alternative with Plaid Friday <http://app.getresponse.com/click.html?x=a62b&lc=BzkBDL&mc=IJ&s=XNK4AD&u=SeVQd&y=L&>.
> 
> Cider Monday <http://app.getresponse.com/click.html?x=a62b&lc=BzkB4y&mc=IJ&s=XNK4AD&u=SeVQd&y=y&>
> November 27, 2017
> Amazon.com <http://amazon.com/> and other online giants have succeeded in creating Cyber Monday as an annual media narrative, but some independent business advocates are countering the corporate narrative with a community-focused alternative: Cider Monday.
> 
> For more graphics and information relating to Amazon & online shopping, see our Amazon resource library. <http://app.getresponse.com/click.html?x=a62b&lc=BzkBAc&mc=IJ&s=XNK4AD&u=SeVQd&y=c&>
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>  
> Look for your regular AMIBA Newsletter, Strength in Numbers, in your inbox next week! To learn of more holiday graphics and ideas, follow us on Twitter <http://app.getresponse.com/click.html?x=a62b&lc=BzkSGC&mc=IJ&s=XNK4AD&u=SeVQd&y=C&> or Facebook <http://app.getresponse.com/click.html?x=a62b&lc=BzkSwb&mc=IJ&s=XNK4AD&u=SeVQd&y=b&>.
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