[OMS_MANAGERS] FW: How to Keep Holiday Spending Local in Your Community

Thu Sep 21 16:11:09 PDT 2017

Thanks for sharing! These links just made my job easier.

We've kicked it off with our merchant trick-or-treat. Extending hours of
neighborhood businesses to hand out treats for a neighborhood candy crawl.
We have more services than retail. A great way for the community to connect
with that aspect of "business on main."

FYI   As we all get our holiday events up on community boards and shop
doors, Canva.com is an affordable, online design site for professional
looking event posters and online marketing images. We started using it this
year and love it.

Noelle

Noelle Brooks
Historic Willamette Main Street
program manager
503.750.0297

On Thu, Sep 21, 2017 at 11:30 AM, STUART Sheri * OPRD <
Sheri.Stuart at oregon.gov> wrote:

> *Please Note: This email is being distributed over the Oregon Main Street
> listserv. All responses will also be over the listserv.*
>
>
>
> Holiday ideas from the American Independent Business Alliance!
>
> _____________________________________
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> *Special Announcement: **Holiday Campaigns*
>
> *How to Keep Holiday Spending Local in Your Community*
>
> If you or others in your community plan to run “buy local” promotions this
> year and you haven’t yet developed your materials and timeline, it’s time
> to act! Getting an effective and consistent message out early and often is
> key to influencing spending decisions. Our toolbox can help save you time
> and money while gaining inspiration from the best examples we’ve gathered
> from local business coalitions around the continent!
>
> The menu of activities, graphics, written material and more is directly
> accessible from our website
> <http://app.getresponse.com/click.html?x=a62b&lc=BzkBPD&mc=IJ&s=XNK4AD&u=SeVQd&y=D&>
> (one of the drop-downs under “Buy Local Campaigns,” on the main navigation
> menu) and are detailed below.
>
> *Posters, Gift Tags, Graphics and Public Service Announcements (PSAs)
> <http://app.getresponse.com/click.html?x=a62b&lc=BzkB8m&mc=IJ&s=XNK4AD&u=SeVQd&y=m&>*
> This collection includes many free templates. Please read the conditions
> of use for placing AMIBA graphics on your website, social media, or
> materials.
>
>
> *Holiday Campaign and Event Ideas
> <http://app.getresponse.com/click.html?x=a62b&lc=BzkBUM&mc=IJ&s=XNK4AD&u=SeVQd&y=M&>*
> This page gathers several examples of successful activities developed by
> local organizations, with links to background information where available.
>
>
> *10 Ways to Capitalize on Small Business Saturday
> <http://app.getresponse.com/click.html?x=a62b&lc=BzkB5s&mc=IJ&s=XNK4AD&u=SeVQd&y=s&>*
> Check out these ideas to make the most of this big annual opportunity!
>
>
>
> *Seven Ways Businesses and Communities Can Counter "Showrooming"
> <http://app.getresponse.com/click.html?x=a62b&lc=BzkBYi&mc=IJ&s=XNK4AD&u=SeVQd&y=i&>*
> Amazon and other online mega-retailers are primary competition for many
> independent retailers. Here are some proven tactics to help local stores
> neutralize some of the advantage of the giants and convert foot traffic
> into sales.
>
>
> <http://app.getresponse.com/click.html?x=a62b&lc=BzkBu6&mc=IJ&s=XNK4AD&u=SeVQd&y=6&>
>
> *"Thank You for Choosing Local" Bag Stuffers
> <http://app.getresponse.com/click.html?x=a62b&lc=BzkBTj&mc=IJ&s=XNK4AD&u=SeVQd&y=j&>*
> These inexpensive educational tools are readily noticed and useful any
> time of year, but the holidays are an ideal time to get many local
> businesses passing these reminders to customers. Use our free template with
> any color printer or take them to your independent print shop.
>
>
> *Great Gifts Don't Have to Be "Stuff"
> <http://app.getresponse.com/click.html?x=a62b&lc=BzkBpV&mc=IJ&s=XNK4AD&u=SeVQd&y=V&>*
> Many of your local businesses provide great experiences, rather than
> physical products. Here are some ideas to help promote those businesses and
> lead people who want to reduce their consumption to support local
> entrepreneurs.
>
>
> *Spread Word Through Your Local Media*
> We invite you to adapt AMIBA commentaries like this
> <http://app.getresponse.com/click.html?x=a62b&lc=BzkBsN&mc=IJ&s=XNK4AD&u=SeVQd&y=N&>
> with local examples for your community. Contact us first for updated
> information, our free primer on op-ed writing/placement and free guidance
> on editing and placement.
>
> *Gain Access to Much More!*
> *In addition to these resources offered freely to all, AMIBA affiliates
> enjoy access to many for tools and templates.
> <http://app.getresponse.com/click.html?x=a62b&lc=BzkBb2&mc=IJ&s=XNK4AD&u=SeVQd&y=2&>*
> (log-in required to access most resources linked within). Learn more about
> the benefits of your group affiliating
> <http://app.getresponse.com/click.html?x=a62b&lc=BzkBNh&mc=IJ&s=XNK4AD&u=SeVQd&y=h&>
> with AMIBA or individual business membership
> <http://app.getresponse.com/click.html?x=a62b&lc=BzkB7Y&mc=IJ&s=XNK4AD&u=SeVQd&y=Y&>
> .
>
> *Branded Holiday Campaigns*
>
> *Small Business Saturday*
> <http://app.getresponse.com/click.html?x=a62b&lc=BzkBqR&mc=IJ&s=XNK4AD&u=SeVQd&y=R&>
>
> Saturday following Thanksgiving (Nov. 25, 2017)
> This annual event, facilitated by American Express, counters the big-box
> hype of "Black Friday" and provides a great news hook for spreading your
> pro-local business messages. A range of free materials is offered to
> businesses or organizations signing up as "Neighborhood Champions." AMIBA
> is an organizational supporter and offer 10 Ways to Capitalize on SBS
> <http://app.getresponse.com/click.html?x=a62b&lc=BzkB5s&mc=IJ&s=XNK4AD&u=SeVQd&y=s&>
> .
>
> *Shift Your Shopping *
> <http://app.getresponse.com/click.html?x=a62b&lc=BzkBgg&mc=IJ&s=XNK4AD&u=SeVQd&y=g&>
>
> Seasonal Campaign November 1 - December 31
> AMIBA partners in this collaborative campaign to help keep the pro-local
> and independent message prominent throughout the holiday season.
>
> *Plaid Friday*
> <http://app.getresponse.com/click.html?x=a62b&lc=BzkBDL&mc=IJ&s=XNK4AD&u=SeVQd&y=L&>
>
> The day after Thanksgiving (Nov. 24, 2017)
> Celebrating Small Business Saturday doesn't require ceding Friday to the
> chain store hype. Let folks know there's a better alternative with Plaid
> Friday
> <http://app.getresponse.com/click.html?x=a62b&lc=BzkBDL&mc=IJ&s=XNK4AD&u=SeVQd&y=L&>
> .
>
> *Cider Monday*
> <http://app.getresponse.com/click.html?x=a62b&lc=BzkB4y&mc=IJ&s=XNK4AD&u=SeVQd&y=y&>
>
> November 27, 2017
> Amazon.com and other online giants have succeeded in creating Cyber Monday
> as an annual media narrative, but some independent business advocates are
> countering the corporate narrative with a community-focused alternative:
> Cider Monday.
>
> For more graphics and information relating to Amazon & online shopping,
> see our Amazon resource library.
> <http://app.getresponse.com/click.html?x=a62b&lc=BzkBAc&mc=IJ&s=XNK4AD&u=SeVQd&y=c&>
>
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-- 
Noelle Brooks
CANVAS
21561 Main Street NE
Aurora, OR 97002

503.776.9222
www.canvasantiques.com
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