[OMS_MANAGERS] OMS Round-up - focus on fundraising free webinars and blogs

Fri Sep 25 08:59:40 PDT 2020

On our weekly calls, there was a discussion about the financial health of our main street programs in the face of Covid. We are working on a webinar geared to main street organizations on this topic but in the meantime here's a round-up of webinars and interesting reads on different aspects of fund development (plus one on leadership development)...Best, Sheri

Boards and Leadership

Click-it: 5 Steps the Best Boards Are Taking Right Now<https://blog.joangarry.com/best-boards/?utm_source=ActiveCampaign&utm_medium=email&utm_content=How+you+navigate+this+crisis+will+define+how+you+emerge&utm_campaign=NLL%3A+Webinar+Nurture+1>. Joan Garry, Nonprofits are Messy, always offers spot-on advice. This comes from early in the pandemic, yet it's just as important to take to heart today as the road ahead remains a long one. Pick something you're not doing as well as you could and give it a try!

Sustainable Funding Planning/Fundraising

Webinars:
Virtual Fundraising Events, Tuesday, October 6, 10 - 11 a.m. PT: Many organizations are reimagining their in-person fundraising events in amazing ways across digital platforms. Samantha Swaim. Principal at Swaim Strategies will guide you on virtual events, how they can support your organization's mission and fundraising efforts, and what you need to put together for a successful and impactful event. Samantha will discuss virtual fundraising event how-tos, trends and what's working in the virtual space, understand technology needs to go virtual; and looking ahead to how virtual events will change in the future. Register for the session here<http://r20.rs6.net/tn.jsp?f=0012FDC1zP0kEbg_QcWbzH7Y8n7EM6ykVR02eAd6YJhWy8JEWSlL63sSnWspavolFQAhUNHNhaxoDBXIlI_BAQS_V71eaedmb963xms3hSBHJn81vpnlagKIs1XVA-_tBUZSzBN7Vmrx1XV_2X0GUUCy-hUQVUMBsBoaiRTCZI5vv_76DeM3FQUqmUmBQnfRM-kaLr9MfyaX6gn5Ge34wgtOB1QzLW8198Q&c=QSPiGxTsApJx7hnx9imXK1q0pIlH9o9Lp_hVXcufJPEBIIjmwSvf2w==&ch=-eeE6WckI8ZYl42RwQwnkvXxJ7LGIpxz9HvcygMIffvEJ9LUBKaR3Q==>.

Collaborative Fundraising: Moving From Scarcity to Abundance, Wednesday, September 30, 9 - 10 a.m. PT: Fundraising doesn't have to be a competitive sport. There are times when multiple organizations, working together, can raise a lot more money collectively. Join Andy Robinson, Principal at Andy Robinson Consulting, who will dive into the specifics of shared fundraising, including: options for collaborative fundraising, why donors and funders appreciate this approach, sorting out the work, dividing up the money, and fundraising with unexpected partners. Register for the session here<http://r20.rs6.net/tn.jsp?f=0012FDC1zP0kEbg_QcWbzH7Y8n7EM6ykVR02eAd6YJhWy8JEWSlL63sSgw7ZXHBIWF2-yyLzdg5DONAn259in_Wc9XHMa-YwRts3BqoIle2L5WLrxsYW2kKFFtZxF4Lh4MxbN0-8z11MAhtUj8x2xw-KpRf_0PJ1lOxAn37l1S25Z-fAlToDJ_Eckok6SSlx2zY6sXUvc5Y8RxYmVNsb6F7VhyVv_-jIcs5&c=QSPiGxTsApJx7hnx9imXK1q0pIlH9o9Lp_hVXcufJPEBIIjmwSvf2w==&ch=-eeE6WckI8ZYl42RwQwnkvXxJ7LGIpxz9HvcygMIffvEJ9LUBKaR3Q==>.

Click-it: Fundraising During a Crisis (or Any Other Time) [Register for free webinar, 10-8-2020]<https://us02web.zoom.us/webinar/register/9216009546813/WN_T1ex7iJvTU-AbxH8l4F8Zg>. The times we're in are extraordinary, and 'business as usual' isn't. Having strong coping skills, important at any time, are today essential. This session explores how you can become more thoughtful and strategic, especially when you can't rely on the 'normal' playbook. We'll explore 10 key strategies, tips, and specific fundraising and marketing 'to-do's,' to help you create effective solutions and successfully reorder priorities. Presented By Fundraising Expert, Claire Axelrad.

Click-it: "Unprecedented": Talking to Donors in the Age of COVID-19 [Listen to on-demand webinar]<https://www.truesense.com/talking-to-donors-in-the-age-of-covid-19-webinar?utm_campaign=Heroic%20Fundraising%20Blog&utm_medium=email&_hsmi=95214046&_hsenc=p2ANqtz-_Vpl4i9lZYo_1hCjID0u29iEyeOL-IJ0KfJxKL4oPs-VFDk78ngR1-OGkUdtKRFVT_QUVfOy8ddDNgmoRMky6blqn0NeCJooZFuu0ZldAXxWCw_r0&utm_content=95058195&utm_source=hs_email>. In the best of times, you can lean on long-term industry best practices to formulate your fundraising messages. But these are not the best of times. The folks at TrueSense Marketing are here to give you insider tips to help your nonprofit build strong donor relationships in the age of COVID-19

Click-it: The Importance of Retaining First-Time Donors (and How to Do It!) [Register for free webinar, 10-6-2020]<https://start.qgiv.com/WB-TL-2020-10-StevenShattuck.html>. Steven Shattuck joins Qgiv to demonstrate why the second gift is more important than the first. You'll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!

Click-it: Storytelling for Better Fundraising [Download on-demand webinar + slides]<https://www.qgiv.com/blog/resources/storytelling-for-better-fundraising/?utm_source=email&utm_medium=email&utm_campaign=2020-09_wb_tl_rachel_muir&utm_content=button_link&utm_term=&mkt_tok=eyJpIjoiWVRBeFlqRTJZVFl6WlRBNCIsInQiOiJjUnM2cXJRSGt0SkJZZ2VlV0dObzcxdnpNN3ZLbGF4TUNjZ2dRS2RMakdpOHJrQkl0WENueXlMbkl1Y1RrQ1dZcDlDcmdHK3pxZ3JXODdKcEhXeWJwdz09In0%3D&utm_source=ActiveCampaign&utm_medium=email&utm_content=End+of+year+donor+love+potion+inside++%F0%9F%A7%AA&utm_campaign=September+sales+%231+all>. Rachel Muir teamed up with Qgiv to remind us people give for emotional reasons.  Using emotion is not manipulative. As Rachel notes, "It is oxygen for your fundraising." Listen in for a lot of compelling examples of stories well told.

Click Here: Online Fundraising Compliance: What Nonprofits Need to Know<https://register.gotowebinar.com/register/2118574598421720336> with Sharon Cody. September 29, 2020 | 2:00 PM CDT. Your website and social media channels are more important now than ever before. These tools allow you to reach new donors to support your nonprofit's mission. Online fundraising's broader reach also brings increased registration and reporting requirements. It also brings greater scrutiny from donors, foundation funders, and corporate sponsors. Join us to learn what your nonprofit needs to know about online fundraising compliance.

Click Here: Maximize Your Year End Giving<https://us02web.zoom.us/webinar/register/1515986479187/WN_z69eqKrfRIau33qicfHogw>, September 30, 11 am PT,  Sponsored by iDonate. Wondering what or how your year-end giving plans should change? This session is designed to help you think through how to maximize year-end giving and leverage new and existing digital tools and strategies to engage your donors. Lori Finch and Michael Baker will share their best advice on how to maximize your campaigns. Take-Aways:

*Evaluate whether to stay the course or make adjustments to year-end plans

*How to make the most of December giving, starting with #GivingTuesday

*Strategies that will boost year-end giving, even during these unprecedented times

Interesting Reads:

Click-it: Retaining donors in crisis<https://4agoodcause.com/retaining-donors-in-crisis/?utm_medium=email&utm_campaign=Blog%20Blast%20-%20Retaining%20donors%20in%20crisis&utm_content=Blog%20Blast%20-%20Retaining%20donors%20in%20crisis+CID_7f7c50592bad154d40894682fc4ff5a1&utm_source=Email%20Software&utm_term=Retaining%20donors%20in%20crisis>. Now is a time to step up your donor retention efforts so you don't lose your most loyal supporters. This article from Ronald Pruitt of 4aGoodCause suggests specific strategies for the new normal in which we're living.

Click-it: How to Create an Engaging Virtual Experience<https://www.truesense.com/blog/how-to-create-an-engaging-virtual-experience?utm_campaign=Heroic%20Fundraising%20Blog&utm_medium=email&_hsmi=95214046&_hsenc=p2ANqtz-83xTVDDQlCiuzOyghicZ_oL7e3GkXoO6vrx1F8sRzF74-20n5H5cPS7e3XNwB94zIlZzJAtKkfR9zx8PKC16KHLEJkaR-dUCpGUrS06vp-Z_xowzc&utm_content=95058195&utm_source=hs_email>. Check out these seven tips from Heroic Fundraising to successfully engage with donors when you can't be face-to-face.

Click-it: Mid-Pandemic Fundraising Strategies Checklist: 13 Items to Move off the Back Burner<https://bloomerang.co/blog/mid-pandemic-fundraising-strategies-checklist-13-items-to-move-off-the-back-burner/>. What you don't do right now could come back to haunt you if you are not actively thinking about what you could be doing. So, whatever is on your back burner, move it to the forefront and get cooking with this fundraising strategies checklist.
Click-it: Design Tips for a Stellar Fundraising Page<https://themodernnonprofit.com/design-a-stellar-fundraising-page/>. Check out this really useful article from FlipCause - especially important as you prepare to maximize year-end fundraising. Good design can encourage your website visitors to learn more and take action to support your cause. Poor design can mean you lose donations. This is important!
[New Picture (1)]

Sheri Stuart (she, her, hers) | Oregon Main Street Coordinator
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Oregon Heritage, Oregon Parks and Recreation Department
Desk: (503)986-0679 cell: (503)551-3705
www.oregonmainstreet.org
725 Summer St NE, Ste C
Salem, Oregon 97301

[cid:image004.jpg at 01D6931A.325348C0]

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <https://omls.oregon.gov/pipermail/oms_managers/attachments/20200925/575e0b82/attachment.html>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image001.png
Type: image/png
Size: 10888 bytes
Desc: image001.png
URL: <https://omls.oregon.gov/pipermail/oms_managers/attachments/20200925/575e0b82/attachment.png>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image002.jpg
Type: image/jpeg
Size: 709226 bytes
Desc: image002.jpg
URL: <https://omls.oregon.gov/pipermail/oms_managers/attachments/20200925/575e0b82/attachment.jpg>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image004.jpg
Type: image/jpeg
Size: 5240 bytes
Desc: image004.jpg
URL: <https://omls.oregon.gov/pipermail/oms_managers/attachments/20200925/575e0b82/attachment-0001.jpg>