[OMS_MANAGERS] Social media analytics

Tue Feb 16 15:51:12 PST 2021

Here’s a quick rundown from KFDA:

Weebly hosts our domain and website. Web content is relatively static, but updated frequently with seasonal event information (Holiday Experience, Third Thursday, Scarecrow Row, etc.). We also started playing with our banner logo to incorporate seasonal decorations. It’s not necessarily creating any more digital traffic, but it’s kind of cute and memorable. 

We have the following social media channels:
Facebook – by far our primary digital point of presence – about 4,800 followers. We have a primary page, a “members only” group attached to it, and an associated page for Klamath Piano Project. Our claim to fame is that we’ve been shared by Main Street America a couple times. 😊 We also have an associated page for #IHeartKFalls, a “sub-brand” if you will. Few followers, but useful in spreading the brand, and we partner with Oregon Tech’s business/marketing students to get some “free” social media mileage. 
Instagram – not as large as Facebook, but it is relatively new and gaining fast. 1,500 followers. Conservatively, probably about 60% of our Insta followers cross-follow on Facebook. We also have an associated account here for the Klamath Piano Project (this is where we get the most reach and engagement on Insta). 
Twitter – used very little, but we do have some faithful followers so we do use it from time to time. Only 185 followers. We also have an account for #IHeartKFalls, but it is used rarely. 
We are listed on LinkedIn but “our people” don’t hang out there. Same with TikTok. Snapchat is something I’d like for us to get into, but we don’t have the capacity to manage it right now. 

We are listed on Google Business and keep it updated, but don’t do much with those analytics. I do track web activity from time to time to see where traffic is coming from – generally, it’s Facebook or Google. 

And finally in the digital space, we use Constant Contact for email marketing. Our primary list is about 500 contacts. I try to keep a consistent pace of one “newsletter” per month, but with the moving parts in the past year we probably averaged more like 2 a month. Most of that was just-in-time COVID-19 info so we weren’t wearing out our contacts. Suprisingly, we do have open/click rates that are higher than industry average.

We report some high level insights from social media in our quarterly reports to the City, but that’s about it. 

All of the above, with the exception of our two Klamath Piano Project channels, are managed by yours truly. 😊 Overall our digital footprint is generally effective, but as I mentioned most of our engagement is on Facebook. One challenge I’m working on this year is to get folks more engaged with our direct contact methods (email, website) – I’m getting exhausted hearing people say, “Wow, I never even heard about that!” even though we posted it on social media 3 times. I’d like them to get on our email contact list and visit our website regularly. My theory is they’re not seeing us on social because their feed is too full of conspiracy theories and the latest rant about the topic of the day, and we are just white noise. 😊 It’s probably because – even though I think our content is good and we’re getting decent reach – we’re not getting much in the way of engagement beyond likes. This is why we’re making a push on Insta – gives us the opportunity to use more media (stills and video) to generate some engagement. 

Good luck!

D

From: OMS_MANAGERS <oms_managers-bounces at omls.oregon.gov> on behalf of Lizzy Caston <lizzy at albertamainst.org>
Reply-To: Oregon Main Street program managers <oms_managers at omls.oregon.gov>
Date: Saturday, February 13, 2021 at 12:25 PM
To: Oregon Main Street program managers <oms_managers at omls.oregon.gov>
Subject: [OMS_MANAGERS] Social media analytics

Informal poll! Who here is running website, google listing, social media analytics and what monthly stats do you have? How many people like your facebook & instagram pages? Are you using tik tok, twitter, LinkedIn and in what ways? Who manages your websites & social media accounts and how well is it working? 

Just trying to get a feel for where Alberta Main Street is at compared with other districts and as we dive into website & other systems  overall & planning. 

Thanks! 

On Fri, Feb 12, 2021 at 5:16 PM Kevin Teater <kevin at downtownbeaverton.org> wrote:

Thanks everyone! If anyone else has anything solid they'd like to share, feel free. These are great.

Kevin Teater (he/him)

Executive Director

Beaverton Downtown Association

www.downtownbeaverton.org

PO Box 311

Beaverton, OR 97005

(503) 332-5419

From: OMS_MANAGERS <oms_managers-bounces at omls.oregon.gov> on behalf of Lizzy Caston <lizzy at albertamainst.org>
Sent: Thursday, February 11, 2021 7:07 PM
To: Oregon Main Street program managers <oms_managers at omls.oregon.gov>; STUART Sheri * OPRD <Sheri.Stuart at oregon.gov>
Subject: Re: [OMS_MANAGERS] Program Annual Reports 

This is really helpful. We are finding certain funders are asking for annual reports as part of grant application requirements. 

On Thu, Feb 11, 2021 at 6:24 PM STUART Sheri * OPRD via OMS_MANAGERS <oms_managers at omls.oregon.gov> wrote:

Here’s a few more older examples from my days w/National MS…Sheri

From: OMS_MANAGERS <oms_managers-bounces at omls.oregon.gov> On Behalf Of Kevin Teater
Sent: Thursday, February 11, 2021 5:23 PM
To: Oregon Main Street program managers <oms_managers at omls.oregon.gov>
Subject: [OMS_MANAGERS] Program Annual Reports

Hey fellow directors,

Do you all have examples of your organization's annual report that you can share with me? We would like to start doing them in Beaverton.

Kevin Teater (he/him)

Executive Director

Beaverton Downtown Association

www.downtownbeaverton.org

PO Box 311

Beaverton, OR 97005

(503) 332-5419

-- 

Lizzy Caston 
Alberta Main Street 
cell 503-803-3326 
Albertamainat.org 

-- 

Lizzy Caston 
Alberta Main Street 
cell 503-803-3326 
Albertamainat.org 

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