[OMS_MANAGERS] Social media analytics

Tue Feb 16 16:22:55 PST 2021

The Dalles Main Street ...

We use SquareSpace for our site.
We get stats for hits and sources from both Google Analytics and from
within the SqaureSpace Analytics that I set up (free)
We are signing up for email marketing facility in SquareSpace .. which is
about 5$/mth for < 5 campaigns to ?? max targets

in Fa(r)ceBook we post to our own ?wall? and also to TheDallesHappenings

We got lucky when we hired Sarah Mall as our Tour Boat Coordinator. When
COVID hit and i asked her to learn web site management, She took over much
of the work from me.
We have made our website a bit tooooo busy over the past year as we tried
numerous things to drive retail and restaurant demand to the downtown
businesses.

So, we are in the vision/outline phase of redesign .. towards improving
ease of discovery to get higher rate of investigating
all this to meet our first to steps "inform to inspire" so that we can move
on fm inspired to "involved" to get us all "improving"

we don't have staff time available for instaHam, tweeter, TrikClok, etc

Demographics of The Dalles has two age blobs .. above 55 and below 30 ..
so.. getting the media mix right requires some labor and experimentation

so for now.. we are keeping focus on the website and a few posts per month
on Fa(r)ceBook

...so I guessed you noticed my personal lack of embrace of social media...
unmoderated conversation where trolls spread fact free opnion and
conspiracy on local wonders
not a big happy maker for me .. causes a lot of fire fighting and emotional
expenditure ..
altho' .. there are more angels than trolls .. so am trying to figure out
how to engage more actively those angels in the community that thump the
trolls in Social Media

*Congrats mr.Darin on the National MS calling youse guys out on your web
wonders !*

best regards all 'round
(40 years and tech and i have much to be leary of ;0)
Don (Board Pres in The Dalles) Warren
www.theDallesMainStreet.org

On Tue, Feb 16, 2021 at 3:51 PM W Darin Rutledge, Executive Director <
darin at downtownklamathfalls.org> wrote:

> Here’s a quick rundown from KFDA:
>
>
>
> Weebly hosts our domain and website. Web content is relatively static, but
> updated frequently with seasonal event information (Holiday Experience,
> Third Thursday, Scarecrow Row, etc.). We also started playing with our
> banner logo to incorporate seasonal decorations. It’s not necessarily
> creating any more digital traffic, but it’s kind of cute and memorable.
>
>
>
> We have the following social media channels:
>
>    - Facebook – by far our primary digital point of presence – about
>    4,800 followers. We have a primary page, a “members only” group attached to
>    it, and an associated page for Klamath Piano Project. Our claim to fame is
>    that we’ve been shared by Main Street America a couple times. 😊 We
>    also have an associated page for #IHeartKFalls, a “sub-brand” if you will.
>    Few followers, but useful in spreading the brand, and we partner with
>    Oregon Tech’s business/marketing students to get some “free” social media
>    mileage.
>    - Instagram – not as large as Facebook, but it is relatively new and
>    gaining fast. 1,500 followers. Conservatively, probably about 60% of our
>    Insta followers cross-follow on Facebook. We also have an associated
>    account here for the Klamath Piano Project (this is where we get the most
>    reach and engagement on Insta).
>    - Twitter – used very little, but we do have some faithful followers
>    so we do use it from time to time. Only 185 followers. We also have an
>    account for #IHeartKFalls, but it is used rarely.
>    - We are listed on LinkedIn but “our people” don’t hang out there.
>    Same with TikTok. Snapchat is something I’d like for us to get into, but we
>    don’t have the capacity to manage it right now.
>
>
>
> We are listed on Google Business and keep it updated, but don’t do much
> with those analytics. I do track web activity from time to time to see
> where traffic is coming from – generally, it’s Facebook or Google.
>
>
>
> And finally in the digital space, we use Constant Contact for email
> marketing. Our primary list is about 500 contacts. I try to keep a
> consistent pace of one “newsletter” per month, but with the moving parts in
> the past year we probably averaged more like 2 a month. Most of that was
> just-in-time COVID-19 info so we weren’t wearing out our contacts.
> Suprisingly, we do have open/click rates that are higher than industry
> average.
>
>
>
> We report some high level insights from social media in our quarterly
> reports to the City, but that’s about it.
>
>
>
> All of the above, with the exception of our two Klamath Piano Project
> channels, are managed by yours truly. 😊 Overall our digital footprint is
> generally effective, but as I mentioned most of our engagement is on
> Facebook. One challenge I’m working on this year is to get folks more
> engaged with our direct contact methods (email, website) – I’m getting
> exhausted hearing people say, “Wow, I never even heard about that!” even
> though we posted it on social media 3 times. I’d like them to get on our
> email contact list and visit our website regularly. My theory is they’re
> not seeing us on social because their feed is too full of conspiracy
> theories and the latest rant about the topic of the day, and we are just
> white noise. 😊 It’s probably because – even though I think our content
> is good and we’re getting decent reach – we’re not getting much in the way
> of engagement beyond likes. This is why we’re making a push on Insta –
> gives us the opportunity to use more media (stills and video) to generate
> some engagement.
>
>
>
> Good luck!
>
> D
>
>
>
> *From: *OMS_MANAGERS <oms_managers-bounces at omls.oregon.gov> on behalf of
> Lizzy Caston <lizzy at albertamainst.org>
> *Reply-To: *Oregon Main Street program managers <
> oms_managers at omls.oregon.gov>
> *Date: *Saturday, February 13, 2021 at 12:25 PM
> *To: *Oregon Main Street program managers <oms_managers at omls.oregon.gov>
> *Subject: *[OMS_MANAGERS] Social media analytics
>
>
>
> Informal poll! Who here is running website, google listing, social media
> analytics and what monthly stats do you have? How many people like your
> facebook & instagram pages? Are you using tik tok, twitter, LinkedIn and in
> what ways? Who manages your websites & social media accounts and how well
> is it working?
>
>
>
> Just trying to get a feel for where Alberta Main Street is at compared
> with other districts and as we dive into website & other systems  overall &
> planning.
>
>
>
> Thanks!
>
>
>
> On Fri, Feb 12, 2021 at 5:16 PM Kevin Teater <kevin at downtownbeaverton.org>
> wrote:
>
> Thanks everyone! If anyone else has anything solid they'd like to share,
> feel free. These are great.
>
>
>
> Kevin Teater (he/him)
>
> Executive Director
>
> Beaverton Downtown Association
>
> www.downtownbeaverton.org
>
> PO Box 311
>
> Beaverton, OR 97005
>
> (503) 332-5419
> ------------------------------
>
> *From:* OMS_MANAGERS <oms_managers-bounces at omls.oregon.gov> on behalf of
> Lizzy Caston <lizzy at albertamainst.org>
> *Sent:* Thursday, February 11, 2021 7:07 PM
> *To:* Oregon Main Street program managers <oms_managers at omls.oregon.gov>;
> STUART Sheri * OPRD <Sheri.Stuart at oregon.gov>
> *Subject:* Re: [OMS_MANAGERS] Program Annual Reports
>
>
>
> This is really helpful. We are finding certain funders are asking for
> annual reports as part of grant application requirements.
>
>
>
>
>
>
>
> On Thu, Feb 11, 2021 at 6:24 PM STUART Sheri * OPRD via OMS_MANAGERS <
> oms_managers at omls.oregon.gov> wrote:
>
> Here’s a few more older examples from my days w/National MS…Sheri
>
>
>
> *From:* OMS_MANAGERS <oms_managers-bounces at omls.oregon.gov> *On Behalf Of
> *Kevin Teater
> *Sent:* Thursday, February 11, 2021 5:23 PM
> *To:* Oregon Main Street program managers <oms_managers at omls.oregon.gov>
> *Subject:* [OMS_MANAGERS] Program Annual Reports
>
>
>
> Hey fellow directors,
>
>
>
> Do you all have examples of your organization's annual report that you can
> share with me? We would like to start doing them in Beaverton.
>
>
>
> Kevin Teater (he/him)
>
> Executive Director
>
> Beaverton Downtown Association
>
> www.downtownbeaverton.org
>
> PO Box 311
>
> Beaverton, OR 97005
>
> (503) 332-5419
>
> --
>
> Lizzy Caston
> Alberta Main Street
> cell 503-803-3326
> Albertamainat.org
>
> --
>
> Lizzy Caston
> Alberta Main Street
> cell 503-803-3326
> Albertamainat.org
>
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