[OMS_MANAGERS] Social media analytics

Wed Feb 17 09:04:33 PST 2021

Thank you for such a thoughtful reply!

On Tue, Feb 16, 2021 at 4:23 PM Don Warren <donwarren214 at gmail.com> wrote:

> The Dalles Main Street ...
>
> We use SquareSpace for our site.
> We get stats for hits and sources from both Google Analytics and from
> within the SqaureSpace Analytics that I set up (free)
> We are signing up for email marketing facility in SquareSpace .. which is
> about 5$/mth for < 5 campaigns to ?? max targets
>
> in Fa(r)ceBook we post to our own ?wall? and also to TheDallesHappenings
>
> We got lucky when we hired Sarah Mall as our Tour Boat Coordinator. When
> COVID hit and i asked her to learn web site management, She took over much
> of the work from me.
> We have made our website a bit tooooo busy over the past year as we tried
> numerous things to drive retail and restaurant demand to the downtown
> businesses.
>
> So, we are in the vision/outline phase of redesign .. towards improving
> ease of discovery to get higher rate of investigating
> all this to meet our first to steps "inform to inspire" so that we can
> move on fm inspired to "involved" to get us all "improving"
>
> we don't have staff time available for instaHam, tweeter, TrikClok, etc
>
> Demographics of The Dalles has two age blobs .. above 55 and below 30 ..
> so.. getting the media mix right requires some labor and experimentation
>
> so for now.. we are keeping focus on the website and a few posts per month
> on Fa(r)ceBook
>
> ...so I guessed you noticed my personal lack of embrace of social media...
> unmoderated conversation where trolls spread fact free opnion and
> conspiracy on local wonders
> not a big happy maker for me .. causes a lot of fire fighting and
> emotional expenditure ..
> altho' .. there are more angels than trolls .. so am trying to figure out
> how to engage more actively those angels in the community that thump the
> trolls in Social Media
>
> *Congrats mr.Darin on the National MS calling youse guys out on your web
> wonders !*
>
> best regards all 'round
> (40 years and tech and i have much to be leary of ;0)
> Don (Board Pres in The Dalles) Warren
> www.theDallesMainStreet.org
>
> On Tue, Feb 16, 2021 at 3:51 PM W Darin Rutledge, Executive Director <
> darin at downtownklamathfalls.org> wrote:
>
>> Here’s a quick rundown from KFDA:
>>
>>
>>
>> Weebly hosts our domain and website. Web content is relatively static,
>> but updated frequently with seasonal event information (Holiday Experience,
>> Third Thursday, Scarecrow Row, etc.). We also started playing with our
>> banner logo to incorporate seasonal decorations. It’s not necessarily
>> creating any more digital traffic, but it’s kind of cute and memorable.
>>
>>
>>
>> We have the following social media channels:
>>
>>    - Facebook – by far our primary digital point of presence – about
>>    4,800 followers. We have a primary page, a “members only” group attached to
>>    it, and an associated page for Klamath Piano Project. Our claim to fame is
>>    that we’ve been shared by Main Street America a couple times. 😊 We
>>    also have an associated page for #IHeartKFalls, a “sub-brand” if you will.
>>    Few followers, but useful in spreading the brand, and we partner with
>>    Oregon Tech’s business/marketing students to get some “free” social media
>>    mileage.
>>    - Instagram – not as large as Facebook, but it is relatively new and
>>    gaining fast. 1,500 followers. Conservatively, probably about 60% of our
>>    Insta followers cross-follow on Facebook. We also have an associated
>>    account here for the Klamath Piano Project (this is where we get the most
>>    reach and engagement on Insta).
>>    - Twitter – used very little, but we do have some faithful followers
>>    so we do use it from time to time. Only 185 followers. We also have an
>>    account for #IHeartKFalls, but it is used rarely.
>>    - We are listed on LinkedIn but “our people” don’t hang out there.
>>    Same with TikTok. Snapchat is something I’d like for us to get into, but we
>>    don’t have the capacity to manage it right now.
>>
>>
>>
>> We are listed on Google Business and keep it updated, but don’t do much
>> with those analytics. I do track web activity from time to time to see
>> where traffic is coming from – generally, it’s Facebook or Google.
>>
>>
>>
>> And finally in the digital space, we use Constant Contact for email
>> marketing. Our primary list is about 500 contacts. I try to keep a
>> consistent pace of one “newsletter” per month, but with the moving parts in
>> the past year we probably averaged more like 2 a month. Most of that was
>> just-in-time COVID-19 info so we weren’t wearing out our contacts.
>> Suprisingly, we do have open/click rates that are higher than industry
>> average.
>>
>>
>>
>> We report some high level insights from social media in our quarterly
>> reports to the City, but that’s about it.
>>
>>
>>
>> All of the above, with the exception of our two Klamath Piano Project
>> channels, are managed by yours truly. 😊 Overall our digital footprint
>> is generally effective, but as I mentioned most of our engagement is on
>> Facebook. One challenge I’m working on this year is to get folks more
>> engaged with our direct contact methods (email, website) – I’m getting
>> exhausted hearing people say, “Wow, I never even heard about that!” even
>> though we posted it on social media 3 times. I’d like them to get on our
>> email contact list and visit our website regularly. My theory is they’re
>> not seeing us on social because their feed is too full of conspiracy
>> theories and the latest rant about the topic of the day, and we are just
>> white noise. 😊 It’s probably because – even though I think our content
>> is good and we’re getting decent reach – we’re not getting much in the way
>> of engagement beyond likes. This is why we’re making a push on Insta –
>> gives us the opportunity to use more media (stills and video) to generate
>> some engagement.
>>
>>
>>
>> Good luck!
>>
>> D
>>
>>
>>
>> *From: *OMS_MANAGERS <oms_managers-bounces at omls.oregon.gov> on behalf of
>> Lizzy Caston <lizzy at albertamainst.org>
>> *Reply-To: *Oregon Main Street program managers <
>> oms_managers at omls.oregon.gov>
>> *Date: *Saturday, February 13, 2021 at 12:25 PM
>> *To: *Oregon Main Street program managers <oms_managers at omls.oregon.gov>
>> *Subject: *[OMS_MANAGERS] Social media analytics
>>
>>
>>
>> Informal poll! Who here is running website, google listing, social media
>> analytics and what monthly stats do you have? How many people like your
>> facebook & instagram pages? Are you using tik tok, twitter, LinkedIn and in
>> what ways? Who manages your websites & social media accounts and how well
>> is it working?
>>
>>
>>
>> Just trying to get a feel for where Alberta Main Street is at compared
>> with other districts and as we dive into website & other systems  overall &
>> planning.
>>
>>
>>
>> Thanks!
>>
>>
>>
>> On Fri, Feb 12, 2021 at 5:16 PM Kevin Teater <kevin at downtownbeaverton.org>
>> wrote:
>>
>> Thanks everyone! If anyone else has anything solid they'd like to share,
>> feel free. These are great.
>>
>>
>>
>> Kevin Teater (he/him)
>>
>> Executive Director
>>
>> Beaverton Downtown Association
>>
>> www.downtownbeaverton.org
>>
>> PO Box 311
>>
>> Beaverton, OR 97005
>>
>> (503) 332-5419
>> ------------------------------
>>
>> *From:* OMS_MANAGERS <oms_managers-bounces at omls.oregon.gov> on behalf of
>> Lizzy Caston <lizzy at albertamainst.org>
>> *Sent:* Thursday, February 11, 2021 7:07 PM
>> *To:* Oregon Main Street program managers <oms_managers at omls.oregon.gov>;
>> STUART Sheri * OPRD <Sheri.Stuart at oregon.gov>
>> *Subject:* Re: [OMS_MANAGERS] Program Annual Reports
>>
>>
>>
>> This is really helpful. We are finding certain funders are asking for
>> annual reports as part of grant application requirements.
>>
>>
>>
>>
>>
>>
>>
>> On Thu, Feb 11, 2021 at 6:24 PM STUART Sheri * OPRD via OMS_MANAGERS <
>> oms_managers at omls.oregon.gov> wrote:
>>
>> Here’s a few more older examples from my days w/National MS…Sheri
>>
>>
>>
>> *From:* OMS_MANAGERS <oms_managers-bounces at omls.oregon.gov> *On Behalf
>> Of *Kevin Teater
>> *Sent:* Thursday, February 11, 2021 5:23 PM
>> *To:* Oregon Main Street program managers <oms_managers at omls.oregon.gov>
>> *Subject:* [OMS_MANAGERS] Program Annual Reports
>>
>>
>>
>> Hey fellow directors,
>>
>>
>>
>> Do you all have examples of your organization's annual report that you
>> can share with me? We would like to start doing them in Beaverton.
>>
>>
>>
>> Kevin Teater (he/him)
>>
>> Executive Director
>>
>> Beaverton Downtown Association
>>
>> www.downtownbeaverton.org
>>
>> PO Box 311
>>
>> Beaverton, OR 97005
>>
>> (503) 332-5419
>>
>> --
>>
>> Lizzy Caston
>> Alberta Main Street
>> cell 503-803-3326
>> Albertamainat.org
>>
>> --
>>
>> Lizzy Caston
>> Alberta Main Street
>> cell 503-803-3326
>> Albertamainat.org
>>
> --
Lizzy Caston
Alberta Main Street
cell 503-803-3326
Albertamainat.org
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