[OMS_MANAGERS] FW: Destination Creation Class Offered ONLINE in April & May

Tue Mar 22 16:20:10 PDT 2022

From: Lisa Dawson <lisadawson at neoedd.org>
Sent: Tuesday, March 22, 2022 3:10 PM
To: oms_managers-bounces at omls.oregon.gov
Subject: Destination Creation Class Offered ONLINE in April & May

NEOEDD is offering the popular "Destination Creation" workshop for business owners. The class will be held Tuesday evenings from April 19 through May 24, 5:30-7:30 p.m. The workshop series consists of 6 sessions.

You will learn how to change your business into a Consumer Destination that is consistently preferred by your customers, helping your business capture more market share, even when larger, better-capitalized competitors seemingly have the advantage. As a business owner, you will learn how to use the strategy and tools to keep local customers spending money with your business, and how to immediately start drawing customers from well beyond your immediate marketplace. This series will give you the framework for how to think about your business and how you will position your business to become a destination that customers will frequent now and into the future.

The destination business concepts will be presented in recorded videos by small business mentor and professional speaker Jon Schallert. NEOEDD Executive Director Lisa Dawson, a certified facilitator of the program, will bring decades of experience working with businesses to the discussions about the concepts.

The program comprises eight chapters which will be delivered in 6 sessions:

Chapter 1: Introduction to Becoming a Destination Business

Chapter 2: Foundation of a Destination Business

Chapter 3: Leadership Responsibility

Chapter 4: Targeting Your Most Profitable Customers

Chapter 5: Capturing Consumer Media Attention

Chapter 6: Creating Ultra-Services & Customer Focus

Chapter 7: Marketing the Destination Business

Chapter 8: Collective Marketing

Learning materials including webinars may be accessed via computer or mobile device for up to six months following the class via the Destination University portal.

The fee to participate is $399. Here's a preview<https://www.youtube.com/watch?v=ddkyeyrXZpQ> of Jon Schallert describing a destination business.

REGISTRATION DEADLINE: April 18. https://www.destinationcreationcourse.com/class-schedule/

Contact me if you have questions.
Lisa Dawson, Executive Director
Pronouns: She/her/hers
Northeast Oregon Economic Development District
101 NE First Street, Suite 100
Enterprise, OR 97828
541-426-3598 x1, 541-432-1056 (cell)
www.neoedd.org<http://www.neoedd.org/>

Due to the COVID-19 pandemic, I am working remotely most of the time. We encourage you to use calls and emails to reach us and we will respond as quickly as possible. If you leave a voice mail, please be sure to include a number where we can reach you. Thank you!
[cid:d6b5c534-7d81-4066-a25f-bccce68c946c]
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