[OMS_MANAGERS] Datafy Usage and Funding

Mon Jun 1 13:54:51 PDT 2026

Thank you all! This is very useful information.

--
[image: facebook] <https://www.facebook.com/GoldBeachMainStreet>[image:
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Molly  Younger

*Executive Director*
Gold Beach Main Street
[image: mobilePhone] (541) 425-4131 | (541) 951-1152
[image: emailAddress] molly at goldbeachmainstreet.com
[image: website] www.goldbeachmainstreet.org
[image: address] 29975 Harbor Way, Suite D, Gold Beach, Oregon 97444
Join Newsletter <https://www.goldbeachmainstreet.com/newsletter>

Gold Beach Main Street is a registered 501(c)(3) nonprofit organization
supporting the vitality and revitalization of the main street corridor in
Gold Beach, Oregon.

On Mon, Jun 1, 2026 at 1:27 PM Lise Grato <lisegrato at gmail.com> wrote:

> The Albany Visitors Association received funds for a 1-year subscription
> to PlacerAi. Albany Downtown Association was included as an added user. AVA
> had a staffer, Alicen,  attend multiple training sessions and learned to
> use the program. Alicen was able to pull year-over-year event attendance. I
> dabbled with it. The data gave us some numbers, and it was interesting to
> see where people went before or after coming Downtown (Heritage Mall and
> Costco), but I never really found an application for the information. It
> was too expensive to continue the subscription. I think it would be useful
> if it could be a DMO subscription and used locally as well.
>
> There are other resources for road information through ODOT. I used
> traffic counts available online when writing listings for available
> downtown properties.
>
> Lise Grato
> C: (541) 905-2908
>
> On Mon, Jun 1, 2026 at 1:01 PM BCD ED Ariel Reker <
> director at bakercitydowntown.com> wrote:
>
>> Our former DMO had a Datafy subscription for the past two years. BCD was
>> able to request a report to be pulled for our events and the former DMO
>> would send info to us. However, we were not receiving the actual reports,
>> but basic numbers the former DMO was releasing. I had no way to verify or
>> contextually understand the data that was sent, and it was very minimal
>> anyway. This meant that while the data was interesting, I couldn't trust it
>> to provide any sort of reporting or utilize it in any significant way.
>>
>> My suggestion is that if you move forward, be sure that whatever data you
>> are able to access is the actual reports with context of the request, not
>> just a list of five numbers provided by the DMO or whoever holds the
>> subscription.
>>
>>
>>
>> On Mon, Jun 1, 2026 at 12:33 PM Gold Beach <goldbeachmainstreet at gmail.com>
>> wrote:
>>
>>> Thank you all for this helpful information! I can foresee something
>>> comparable being infinitely useful for grant writing/reporting as well as
>>> metrics on events and pre/post land reconfiguration. The conversation has
>>> evolved to include our DMO and advisors. I'm going to keep the research
>>> going!
>>>
>>> Thank you!
>>> Molly
>>> --
>>> [image: facebook] <https://www.facebook.com/GoldBeachMainStreet>[image:
>>> instagram] <https://www.instagram.com/goldbeachmainstreet_official>
>>> Molly  Younger
>>>
>>> *Executive Director*
>>> Gold Beach Main Street
>>> [image: mobilePhone] (541) 425-4131 | (541) 951-1152
>>> [image: emailAddress] molly at goldbeachmainstreet.com
>>> [image: website] www.goldbeachmainstreet.org
>>> [image: address] 29975 Harbor Way, Suite D, Gold Beach, Oregon 97444
>>> Join Newsletter <https://www.goldbeachmainstreet.com/newsletter>
>>>
>>> Gold Beach Main Street is a registered 501(c)(3) nonprofit organization
>>> supporting the vitality and revitalization of the main street corridor in
>>> Gold Beach, Oregon.
>>>
>>>
>>> On Fri, May 29, 2026 at 2:08 PM Megan Dompe <coburgmainstreet at gmail.com>
>>> wrote:
>>>
>>>> I can speak to this a little. We had a local company who we had a
>>>> partnership with that had placer.ai and we traded them a sponsorship
>>>> for use of data pulls from their membership. They have since cancelled
>>>> their membership so I’m seeking alternative options to get that great data.
>>>>
>>>> Some RDMO’s have them to collect data for the communities they serve
>>>> and some don’t. Visit Central Oregon does, Willamette Valley Visitors
>>>> Association does not. Great to know that Mount Hood Does too. It’s on my
>>>> short list to talk to WVVA about when I meet with them next!
>>>>
>>>>
>>>> Megan Dompe
>>>> Director of Coburg Main Street
>>>> PO Box 2875
>>>> Coburg, Oregon 97408
>>>> (541)913-6570
>>>>
>>>> "Start where you are,
>>>> Use what you have,
>>>> Do what you can."
>>>> - Arthur Ashe
>>>> [image: Outlook-oqfl5f5k.png]
>>>>
>>>> On Fri, May 29, 2026 at 1:51 PM Elaina Turpin via OMS_MANAGERS <
>>>> oms_managers at omls.oregon.gov> wrote:
>>>>
>>>>> Our regional DMO-Mt. Hood Territory has a subscription and we've used
>>>>> it for grant writing before. They also use PlacerAI. We asked them to run a
>>>>> report for us comparing visitor data pre-fire/Covid and 2024 (I wrote the
>>>>> grant in 2025) to see if there was a quantifiable impact from the wildfire
>>>>> on tourism. I attached our reports and Datafy is just our downtown (Main
>>>>> Street) region and PlacerAI is the entire community. We did not pay for
>>>>> this, I'm assuming they pay for it via TLT funding. It wouldn't hurt to
>>>>> reach out to your regional DMO and see if they have a subscription.
>>>>>
>>>>> *Elaina Turpin*
>>>>>
>>>>> Assistant City Manager
>>>>>
>>>>> 475 SE Main St
>>>>> <https://www.google.com/maps/search/475+SE+Main+St?entry=gmail&source=g>.
>>>>> | PO BOX 958
>>>>> Estacada, OR 97023
>>>>>
>>>>> *cityofestacada.org* <https://www.cityofestacada.org/>
>>>>>
>>>>> *Phone: 503.630.8265*
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>> ------------------------------
>>>>> *From:* OMS_MANAGERS <oms_managers-bounces at omls.oregon.gov> on behalf
>>>>> of KEIFFER Ami * OPRD <Ami.KEIFFER at oprd.oregon.gov>
>>>>> *Sent:* Friday, May 29, 2026 12:50 PM
>>>>> *To:* Oregon Main Street Network Members <oms_managers at omls.oregon.gov
>>>>> >
>>>>> *Subject:* Re: [OMS_MANAGERS] Datafy Usage and Funding
>>>>>
>>>>>
>>>>> Great questions Molly! Hoping the collective hive mind has any
>>>>> feedback.
>>>>>
>>>>> Maybe the weekend reset will allow for some reflection and responses.
>>>>>
>>>>>
>>>>>
>>>>> Happy Friday, everyone!
>>>>>
>>>>> -Ami
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>> *From:* OMS_MANAGERS <oms_managers-bounces at omls.oregon.gov> *On
>>>>> Behalf Of *Gold Beach
>>>>> *Sent:* Friday, May 29, 2026 9:56 AM
>>>>> *To:* Oregon Main Street program managers <
>>>>> oms_managers at omls.oregon.gov>
>>>>> *Subject:* [OMS_MANAGERS] Datafy Usage and Funding
>>>>>
>>>>>
>>>>>
>>>>> Hello Everyone,
>>>>>
>>>>>
>>>>>
>>>>> I recall at a recent Mornings on Main featuring event strategy, one or
>>>>> some of you mentioned the use of Datafy for event metrics. I did recently
>>>>> have a chat with a Datafy representative and, while immensely impressive,
>>>>> so was the subscription and marketing cost. I'm curious about a few
>>>>> different things:
>>>>>
>>>>> ·  Did you combine stakeholders for one plan/audience group (main
>>>>> streets in one county or collaborate with any economic development
>>>>> team/organization)
>>>>>
>>>>> ·  How did you fund the annual subscription and advertising budget
>>>>>
>>>>> ·  Did you use the retroactive data on visitation and spending to
>>>>> highlight the value add of your projects or events
>>>>>
>>>>> ·  General net benefit vs cost
>>>>>
>>>>> ·  Is there a comparable platform??
>>>>>
>>>>> I'm very interested in how this can be applied to rehabilitation
>>>>> projects, road diets/lane reconfiguration, and other district-wide
>>>>> improvements. I also want to show metrics for our biggest yearly event and
>>>>> track general tourist traffic and I know I've only scratched the surface on
>>>>> what's possible with this platform, so any ideas are fantastic as it
>>>>> applies to Main Street organizations!
>>>>>
>>>>>
>>>>>
>>>>> Thank you in advance for your feedback!
>>>>> Molly
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>> [image: Image removed by sender.]
>>>>>
>>>>> [image: Image removed by sender.]
>>>>>
>>>>> [image: Image removed by sender. facebook]
>>>>> <https://url.avanan.click/v2/r01/___https://www.facebook.com/GoldBeachMainStreet___.YXAzOmNpdHlvZmVzdGFjYWRhOmE6bzo2ZTE2N2Q3MzMyZTBhMGQ5NzZhOTcyZGZkMjA5MmE4Njo3Ojc4YTc6ZTUxM2VmNzZjZGQ1NDI1YmM4NjNiZWMxNDFiMzA1NGZhNGJkODQ3YjM2YTJlY2VkZjc4NjA5MDkxODRjZTZlMzpoOkY6Tg>[image:
>>>>> Image removed by sender. instagram]
>>>>> <https://url.avanan.click/v2/r01/___https://www.instagram.com/goldbeachmainstreet_official___.YXAzOmNpdHlvZmVzdGFjYWRhOmE6bzo2ZTE2N2Q3MzMyZTBhMGQ5NzZhOTcyZGZkMjA5MmE4Njo3OmQ2ODM6NzkxM2JkMDNmY2NmMGQ0OTkyZmE4OTVlZDYyMTYzZjg2NmEzMGQwYmFhODk4ZjgzZDNhZDE3ODMyM2YxNWQ4NDpoOkY6Tg>
>>>>> Molly  Younger
>>>>>
>>>>> *Executive Director*
>>>>>
>>>>> Gold Beach Main Street
>>>>>
>>>>>
>>>>>
>>>>> [image: Image removed by sender. mobilePhone]
>>>>>
>>>>> (541) 425-4131 | (541) 951-1152 <(541)+951-1152>
>>>>>
>>>>> [image: Image removed by sender. emailAddress]
>>>>>
>>>>> molly.goldbeachmainstreet at gmail.com
>>>>>
>>>>> [image: Image removed by sender. website]
>>>>>
>>>>> www.goldbeachmainstreet.org
>>>>> <https://url.avanan.click/v2/r01/___https://www.goldbeachmainstreet.org/___.YXAzOmNpdHlvZmVzdGFjYWRhOmE6bzo2ZTE2N2Q3MzMyZTBhMGQ5NzZhOTcyZGZkMjA5MmE4Njo3OjIzYzc6MmU3ZDU1M2VhNjM2ODM4NGUxMWU2ZmQwMDU4MGY1ZmYzMDg1MTg5YjRkN2MyNjAwMjZlZWI4NmE3OWFlYmY5NzpoOkY6Tg>
>>>>>
>>>>> [image: Image removed by sender. address]
>>>>>
>>>>> 29975 Harbor Way, Suite D, Gold Beach, Oregon 97444
>>>>> <https://www.google.com/maps/search/29975+Harbor+Way,+Suite+D,+Gold+Beach,+Oregon+97444?entry=gmail&source=g>
>>>>>
>>>>>
>>>>>
>>>>> *Join Newsletter*
>>>>> <https://url.avanan.click/v2/r01/___https://www.goldbeachmainstreet.com/newsletter___.YXAzOmNpdHlvZmVzdGFjYWRhOmE6bzo2ZTE2N2Q3MzMyZTBhMGQ5NzZhOTcyZGZkMjA5MmE4Njo3OjhlNWM6MDViNzg5Y2RkZWZiY2EzYTc1ODVjZjI3YmMyMGIyZjY3MTNhYTk2NjZkYzkwOThmMjI5MmIxOTZmMzQxZGI2MjpoOkY6Tg>
>>>>>
>>>>>
>>>>>
>>>>> Gold Beach Main Street is a registered 501(c)(3) nonprofit
>>>>> organization supporting the vitality and revitalization of the main street
>>>>> corridor in Gold Beach, Oregon.
>>>>>
>>>>>
>>>>>
>>>>
>
> --
> Thank you,
>
> *Lise Grato*
> Sterling Specialties
>
> (541) 905-2908, cell
> lisegrato at gmail.com
>
>
>
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