[OMS_MANAGERS] Datafy Usage and Funding

Mon Jun 1 13:25:30 PDT 2026

The Albany Visitors Association received funds for a 1-year subscription to
PlacerAi. Albany Downtown Association was included as an added user. AVA
had a staffer, Alicen,  attend multiple training sessions and learned to
use the program. Alicen was able to pull year-over-year event attendance. I
dabbled with it. The data gave us some numbers, and it was interesting to
see where people went before or after coming Downtown (Heritage Mall and
Costco), but I never really found an application for the information. It
was too expensive to continue the subscription. I think it would be useful
if it could be a DMO subscription and used locally as well.

There are other resources for road information through ODOT. I used traffic
counts available online when writing listings for available downtown
properties.

Lise Grato
C: (541) 905-2908

On Mon, Jun 1, 2026 at 1:01 PM BCD ED Ariel Reker <
director at bakercitydowntown.com> wrote:

> Our former DMO had a Datafy subscription for the past two years. BCD was
> able to request a report to be pulled for our events and the former DMO
> would send info to us. However, we were not receiving the actual reports,
> but basic numbers the former DMO was releasing. I had no way to verify or
> contextually understand the data that was sent, and it was very minimal
> anyway. This meant that while the data was interesting, I couldn't trust it
> to provide any sort of reporting or utilize it in any significant way.
>
> My suggestion is that if you move forward, be sure that whatever data you
> are able to access is the actual reports with context of the request, not
> just a list of five numbers provided by the DMO or whoever holds the
> subscription.
>
>
>
> On Mon, Jun 1, 2026 at 12:33 PM Gold Beach <goldbeachmainstreet at gmail.com>
> wrote:
>
>> Thank you all for this helpful information! I can foresee something
>> comparable being infinitely useful for grant writing/reporting as well as
>> metrics on events and pre/post land reconfiguration. The conversation has
>> evolved to include our DMO and advisors. I'm going to keep the research
>> going!
>>
>> Thank you!
>> Molly
>> --
>> [image: facebook] <https://www.facebook.com/GoldBeachMainStreet>[image:
>> instagram] <https://www.instagram.com/goldbeachmainstreet_official>
>> Molly  Younger
>>
>> *Executive Director*
>> Gold Beach Main Street
>> [image: mobilePhone] (541) 425-4131 | (541) 951-1152
>> [image: emailAddress] molly at goldbeachmainstreet.com
>> [image: website] www.goldbeachmainstreet.org
>> [image: address] 29975 Harbor Way, Suite D, Gold Beach, Oregon 97444
>> Join Newsletter <https://www.goldbeachmainstreet.com/newsletter>
>>
>> Gold Beach Main Street is a registered 501(c)(3) nonprofit organization
>> supporting the vitality and revitalization of the main street corridor in
>> Gold Beach, Oregon.
>>
>>
>> On Fri, May 29, 2026 at 2:08 PM Megan Dompe <coburgmainstreet at gmail.com>
>> wrote:
>>
>>> I can speak to this a little. We had a local company who we had a
>>> partnership with that had placer.ai and we traded them a sponsorship
>>> for use of data pulls from their membership. They have since cancelled
>>> their membership so I’m seeking alternative options to get that great data.
>>>
>>> Some RDMO’s have them to collect data for the communities they serve and
>>> some don’t. Visit Central Oregon does, Willamette Valley Visitors
>>> Association does not. Great to know that Mount Hood Does too. It’s on my
>>> short list to talk to WVVA about when I meet with them next!
>>>
>>>
>>> Megan Dompe
>>> Director of Coburg Main Street
>>> PO Box 2875
>>> Coburg, Oregon 97408
>>> (541)913-6570
>>>
>>> "Start where you are,
>>> Use what you have,
>>> Do what you can."
>>> - Arthur Ashe
>>> [image: Outlook-oqfl5f5k.png]
>>>
>>> On Fri, May 29, 2026 at 1:51 PM Elaina Turpin via OMS_MANAGERS <
>>> oms_managers at omls.oregon.gov> wrote:
>>>
>>>> Our regional DMO-Mt. Hood Territory has a subscription and we've used
>>>> it for grant writing before. They also use PlacerAI. We asked them to run a
>>>> report for us comparing visitor data pre-fire/Covid and 2024 (I wrote the
>>>> grant in 2025) to see if there was a quantifiable impact from the wildfire
>>>> on tourism. I attached our reports and Datafy is just our downtown (Main
>>>> Street) region and PlacerAI is the entire community. We did not pay for
>>>> this, I'm assuming they pay for it via TLT funding. It wouldn't hurt to
>>>> reach out to your regional DMO and see if they have a subscription.
>>>>
>>>> *Elaina Turpin*
>>>>
>>>> Assistant City Manager
>>>>
>>>> 475 SE Main St
>>>> <https://www.google.com/maps/search/475+SE+Main+St?entry=gmail&source=g>.
>>>> | PO BOX 958
>>>> Estacada, OR 97023
>>>>
>>>> *cityofestacada.org* <https://www.cityofestacada.org/>
>>>>
>>>> *Phone: 503.630.8265*
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>> ------------------------------
>>>> *From:* OMS_MANAGERS <oms_managers-bounces at omls.oregon.gov> on behalf
>>>> of KEIFFER Ami * OPRD <Ami.KEIFFER at oprd.oregon.gov>
>>>> *Sent:* Friday, May 29, 2026 12:50 PM
>>>> *To:* Oregon Main Street Network Members <oms_managers at omls.oregon.gov>
>>>> *Subject:* Re: [OMS_MANAGERS] Datafy Usage and Funding
>>>>
>>>>
>>>> Great questions Molly! Hoping the collective hive mind has any feedback.
>>>>
>>>> Maybe the weekend reset will allow for some reflection and responses.
>>>>
>>>>
>>>>
>>>> Happy Friday, everyone!
>>>>
>>>> -Ami
>>>>
>>>>
>>>>
>>>>
>>>>
>>>> *From:* OMS_MANAGERS <oms_managers-bounces at omls.oregon.gov> *On Behalf
>>>> Of *Gold Beach
>>>> *Sent:* Friday, May 29, 2026 9:56 AM
>>>> *To:* Oregon Main Street program managers <oms_managers at omls.oregon.gov
>>>> >
>>>> *Subject:* [OMS_MANAGERS] Datafy Usage and Funding
>>>>
>>>>
>>>>
>>>> Hello Everyone,
>>>>
>>>>
>>>>
>>>> I recall at a recent Mornings on Main featuring event strategy, one or
>>>> some of you mentioned the use of Datafy for event metrics. I did recently
>>>> have a chat with a Datafy representative and, while immensely impressive,
>>>> so was the subscription and marketing cost. I'm curious about a few
>>>> different things:
>>>>
>>>> ·  Did you combine stakeholders for one plan/audience group (main
>>>> streets in one county or collaborate with any economic development
>>>> team/organization)
>>>>
>>>> ·  How did you fund the annual subscription and advertising budget
>>>>
>>>> ·  Did you use the retroactive data on visitation and spending to
>>>> highlight the value add of your projects or events
>>>>
>>>> ·  General net benefit vs cost
>>>>
>>>> ·  Is there a comparable platform??
>>>>
>>>> I'm very interested in how this can be applied to rehabilitation
>>>> projects, road diets/lane reconfiguration, and other district-wide
>>>> improvements. I also want to show metrics for our biggest yearly event and
>>>> track general tourist traffic and I know I've only scratched the surface on
>>>> what's possible with this platform, so any ideas are fantastic as it
>>>> applies to Main Street organizations!
>>>>
>>>>
>>>>
>>>> Thank you in advance for your feedback!
>>>> Molly
>>>>
>>>>
>>>>
>>>>
>>>>
>>>> [image: Image removed by sender.]
>>>>
>>>> [image: Image removed by sender.]
>>>>
>>>> [image: Image removed by sender. facebook]
>>>> <https://url.avanan.click/v2/r01/___https://www.facebook.com/GoldBeachMainStreet___.YXAzOmNpdHlvZmVzdGFjYWRhOmE6bzo2ZTE2N2Q3MzMyZTBhMGQ5NzZhOTcyZGZkMjA5MmE4Njo3Ojc4YTc6ZTUxM2VmNzZjZGQ1NDI1YmM4NjNiZWMxNDFiMzA1NGZhNGJkODQ3YjM2YTJlY2VkZjc4NjA5MDkxODRjZTZlMzpoOkY6Tg>[image:
>>>> Image removed by sender. instagram]
>>>> <https://url.avanan.click/v2/r01/___https://www.instagram.com/goldbeachmainstreet_official___.YXAzOmNpdHlvZmVzdGFjYWRhOmE6bzo2ZTE2N2Q3MzMyZTBhMGQ5NzZhOTcyZGZkMjA5MmE4Njo3OmQ2ODM6NzkxM2JkMDNmY2NmMGQ0OTkyZmE4OTVlZDYyMTYzZjg2NmEzMGQwYmFhODk4ZjgzZDNhZDE3ODMyM2YxNWQ4NDpoOkY6Tg>
>>>> Molly  Younger
>>>>
>>>> *Executive Director*
>>>>
>>>> Gold Beach Main Street
>>>>
>>>>
>>>>
>>>> [image: Image removed by sender. mobilePhone]
>>>>
>>>> (541) 425-4131 | (541) 951-1152 <(541)+951-1152>
>>>>
>>>> [image: Image removed by sender. emailAddress]
>>>>
>>>> molly.goldbeachmainstreet at gmail.com
>>>>
>>>> [image: Image removed by sender. website]
>>>>
>>>> www.goldbeachmainstreet.org
>>>> <https://url.avanan.click/v2/r01/___https://www.goldbeachmainstreet.org/___.YXAzOmNpdHlvZmVzdGFjYWRhOmE6bzo2ZTE2N2Q3MzMyZTBhMGQ5NzZhOTcyZGZkMjA5MmE4Njo3OjIzYzc6MmU3ZDU1M2VhNjM2ODM4NGUxMWU2ZmQwMDU4MGY1ZmYzMDg1MTg5YjRkN2MyNjAwMjZlZWI4NmE3OWFlYmY5NzpoOkY6Tg>
>>>>
>>>> [image: Image removed by sender. address]
>>>>
>>>> 29975 Harbor Way, Suite D, Gold Beach, Oregon 97444
>>>> <https://www.google.com/maps/search/29975+Harbor+Way,+Suite+D,+Gold+Beach,+Oregon+97444?entry=gmail&source=g>
>>>>
>>>>
>>>>
>>>> *Join Newsletter*
>>>> <https://url.avanan.click/v2/r01/___https://www.goldbeachmainstreet.com/newsletter___.YXAzOmNpdHlvZmVzdGFjYWRhOmE6bzo2ZTE2N2Q3MzMyZTBhMGQ5NzZhOTcyZGZkMjA5MmE4Njo3OjhlNWM6MDViNzg5Y2RkZWZiY2EzYTc1ODVjZjI3YmMyMGIyZjY3MTNhYTk2NjZkYzkwOThmMjI5MmIxOTZmMzQxZGI2MjpoOkY6Tg>
>>>>
>>>>
>>>>
>>>> Gold Beach Main Street is a registered 501(c)(3) nonprofit organization
>>>> supporting the vitality and revitalization of the main street corridor in
>>>> Gold Beach, Oregon.
>>>>
>>>>
>>>>
>>>

-- 
Thank you,

*Lise Grato*
Sterling Specialties

(541) 905-2908, cell
lisegrato at gmail.com
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <https://omls.oregon.gov/pipermail/oms_managers/attachments/20260601/3ae53f1a/attachment-0001.html>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: ~WRD0595.jpg
Type: image/jpeg
Size: 823 bytes
Desc: not available
URL: <https://omls.oregon.gov/pipermail/oms_managers/attachments/20260601/3ae53f1a/attachment-0001.jpg>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: Outlook-rca4envd.png
Type: image/png
Size: 9547 bytes
Desc: not available
URL: <https://omls.oregon.gov/pipermail/oms_managers/attachments/20260601/3ae53f1a/attachment-0001.png>