[Libs-Or] New Titles from the State Library

[Darci Hanning]

Greetings!

These new books are available for interlibrary loan from the State Library of Oregon. It is part of the Library and Information Science Collection<https://www.oregon.gov/Library/libraries/Pages/LIS-Collection.aspx>, which is supported in whole by the Institute of Museum and Library Services through the Library Services and Technology Act.



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Library Marketing Basics<https://ccrls.ent.sirsi.net/client/en_US/oslpublic/search/detailnonmodal/ent:$002f$002fSD_ILS$002f0$002fSD_ILS:1517556/ada?qu=Library+Marketing+Basics&rt=false%7C%7C%7CTITLE%7C%7C%7CTitle> by Mark Aaron Polger. Rowman & Littlefield, 2019. 978-1-4422-3963-0.

>From the publisher: Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile.

Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right.

In this guide, you'll:
*         Learn what true library marketing is, and what it's not
*         Plan a large scale marketing campaign / awareness campaign on a shoestring budget
*         Learn how to market yourselves as librarians!
*         Develop your own professional identity and brand
*         Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant!
*         Learn how to develop relationships with stakeholders in order to raise the profile of your library

You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a "library" brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials.

Library Marketing Basics will show that you don't need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.


Teaching Coding through Game Creation<https://ccrls.ent.sirsi.net/client/en_US/oslpublic/search/detailnonmodal/ent:$002f$002fSD_ILS$002f0$002fSD_ILS:1517152/one?qu=teaching+coding+through+game+creation> by Sarah Kepple. Santa Barbara, California : Libraries Unlimited, an imprint of ABC-CLIO, LLC, 2018.

>From the publisher: This engaging guide demonstrates how easy, fun, and rewarding it can be to teach and learn coding at the library. In our technology-obsessed society, computer coding is a highly valued and in-demand skill, but many people consider it an activity only for technology geeks and educated professionals-even more so to teach coding. Not so, says author Sarah Kepple. In this accessible guide, she explains why you don't have to be an expert to lead coding, shows how easy and rewarding learning and teaching coding can be, and provides step-by-step instructions to help you and your community get started.

The book shows how to engage students quickly with learning activities that springboard off of the powerful appeal of video games. The author takes users through activities that introduce popular programming languages-including GameMaker, JavaScript, Python, and Scratch-to create video games, and in the process, to learn coding. These activities, themed around classic and popular stories, appeal to a broad age range-from elementary-age youth through high school and beyond to adults and seniors. Readers will see why school and public libraries are venues ideally suited for coding classes, workshops, clubs, or camps, and they will understand why teaching coding not only meets an important need but also serves to highlight the library's relevance to its community.

Features

*         Helps librarians-even those without prior experience and training-launch highly successful programs in computer coding that engage both traditional literacy and technology literacy

*         Builds on the library's role as technology hub in the school and/or community

*         Enables librarians to cultivate practical and valued skills among students and patrons-all while they have fun learning

*         Offers insight from an instructor who leads coding clubs and classes in multiple libraries

Cheers,
Darci Hanning, MLIS
Public Library Consultant / CE Coordinator
darci.hanning at state.or.us<mailto:darci.hanning at state.or.us> | 503-378-2527| www.oregon.gov/library<https://www.oregon.gov/library>
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