[Libs-Or] Tech-Talk: SOCIAL MEDIA - Facebook Users Are Hiding Links in the Comments - Here’s Why

Tue Jun 3 15:26:31 PDT 2025

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SOCIAL MEDIA - Facebook Users Are Hiding Links in the Comments - Here’s Why

Intermediate

[A bowl of summer corn salad with recipe ingredients listed beside the dish]

Have you noticed that more and more, Facebook posts don't include the link in the post itself - but instead, it's tucked away in the comments? Well, it's not by coincidence; there's a strategic reason for this shift.

Because social media strategies are constantly changing, the answer lies in how the platform's algorithm works.

As marketers are fighting for their posts to be seen and go viral, putting a "Read more" link in a Comment instead of the main Facebook post is a tactic used primarily for engagement reasons.

For example, when social media platforms like Facebook, Instagram and TikTok decide what posts to show the social media user, they use an algorithm (a set of rules and steps) to figure out which content they think you'll like the most. Algorithms decide:

·     What content gets shown first
·     Who sees what
·     How far a post spreads

Since these algorithms affect how many people see a post (called reach), marketers try to understand how the algorithm works and adjust their content accordingly to get more visibility and engagement.

Why This Change in Link Placement

[A Facebook post shows a train with text about riding Amtrak from Vancouver to Seattle for $50 saying it was cheaper and less stressful than flying]

To make sure posts land in front of platform users, social media managers are always trying to optimize posts ... and adding links in the Comment section is a new strategy. Here's why:

1. To Avoid "Link Suppression"

Facebook tends to deprioritize posts with external links (like to blog posts, YouTube videos, or news articles) because they take users OFF the platform. Posts with external links often get less reach.

By placing the link in a comment instead of the post, users can:

·     Keep the post "clean" and more likely to be favored by the algorithm.
·     Increase visibility and engagement with the post.

2. To Boost Engagement

Facebook prioritizes posts with more comments and interaction. When the link is in a comment:

·     People are encouraged to open and read the comments.
·     This counts as an interaction, which may boost the post's visibility in others' feeds.

3. It Provides Better Aesthetics and Focus

Some users prefer keeping the main post focused on storytelling, images, or a call to action - and they push the link to the comment to avoid distraction.

4. It Encourages Conversations

In the comments, when people ask "Where's the link?" or Reply to the comment with the link, it naturally creates more engagement, which further signals Facebook to boost the post.

What About Using This Strategy in Your Personal Facebook Account (Rather Than a Business Page)?

Now, let's change hats. You may use Facebook in your personal life to share updates, images and videos with your friends and family. Because Facebook uses a different algorithm for personal accounts, your posts go first to friends and family... and groups you interact with, so you don't need to use this strategy.

However, if you are sharing a long link and you want your post to look cleaner, or you're including multiple links, you might choose to put the link in a comment.

How Do You Add a Link in the Comment Section of Your Post?

It's easy! Just as you comment on someone else's post, you will comment on your own.

After you post your content, on Desktop or Mobile App:

[Screenshot of a Tech-Talk post about Google Tabs with a red arrow pointing to a website link for registration and more articles]
·     Go to the post where you want to comment.

·     Click into the Comment box as if you're going to write a comment.

·     Paste or type the full link, including https:// or http://. (example: https://www.tech-talk.com<https://www.tech-talk.com/>)

·     Press Enter or Post.

Then, to make your Comment more visible (if available) click the three dots next to your Comment and choose "Pin comment". This will keep it at the top of the list.

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Communications: Writing

Visual storytelling with bold text

Want to make your writing more readable and engaging? Try bolding just part of a sentence ... not the whole thing and not just the "important" words.

Bold just enough to guide the eye and spark interest. By the way, there aren't any rules for this, it's more of a creative art.

For instance, sometimes you can bold a lead-in phrase or a key connector. This keeps readers more likely to keep going. It instills curiosity. And their eyes land where you want them to.

They pause. Absorb. Then continue. This creates rhythm.

It helps people skim quickly and process easily. And most importantly, bolding encourages them to actually read what you've written.

The trick? Don't overdo it!

Use bolding to build momentum. Create a series of mini-highlights through your message. And remember, the bolded text doesn't need to be the main message. It's the path that makes sure they get to it.

Think of bolding as your secret tool for visual storytelling.

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