[OMS_MANAGERS] OMS: Cash Mobs?

[Angi Ford]

Hi Annie,

Sherwood has done two of these so far.  Unfortunately it wasn't my idea so
it isn't going through Main Street, but the good thing about that is they
are targeting businesses throughout the whole community.  I think it's a
great idea to use to keep people excited about shopping your district
during construction as long as any concerns about parking and accessibility
are addressed.  Sherwood does it once a month, but you might want to
consider doing it once a week if getting through the construction is your
focus, then maybe drop down to once every other week or something after
that.  I think if you do it too often it takes the anticipation and
excitement away.  Good luck and keep us posted on how it goes!  :)

Anyway, my see answers below :) . . .

Angi Ford
Sherwood Main Street
503-625-7800

On Tue, Apr 17, 2012 at 4:28 PM, Annie Tran <trana at ci.canby.or.us> wrote:

>  * *
>
> *Good afternoon Oregon Main Street,*
>
> ** **
>
> Recently there has been a lot of attention surrounding this idea of “cash
> mobbing” businesses. ****
>
> ** **
>
> If this is an unfamiliar term, please feel free to read this article for
> further clarification:****
>
> http://www.latimes.com/business/la-fi-cash-mob-20120414,0,1127668.story***
> *
>
> ** **
>
> The City of Canby will soon undergo a major redevelopment project in May
> that involves redeveloping 4 blocks of our downtown (undergrounding
> utilities, new sidewalks, new parking lot.) The majority of our downtown
> businesses are located on this street and many businesses are concerned
> with the construction disrupting their businesses. We are looking to
> coordinate these “cash mobs” as a way to support businesses affected by the
> construction, but I wanted to ask those of you who are familiar with this
> or have undergone cash mobbing in your own communities.****
>
> ** **
>
> I am interested in finding out:****
>
> ** **
>
> ·         How did you coordinate this event? My understanding is that
> they had a group of people who met a couple times to discuss the best way
> to make it happen in Sherwood.
>
> ·         Was this a success for businesses? We have been told that both
> businesses that have been hit so far had about 100 people come through and
> made about $2,000, which is huge for our Old Town (Main Street District)
> businesses.
>
> **·         **How well was this received by both the public and business
> owners? Everybody has been very excited about it!****
>
> **·         **Were there things you would have done differently? It
> doesn't sound like they have come across anything they would have done
> differently yet.**
>
> ·         Other resources I could look into for more information on “cash
> mobbing?” https://www.facebook.com/CashMobSherwood and
> http://www.cashmobsherwood.com
>
> ·         Any other tips and tricks. Those who have organized it here
> came up with a list of all the businesses they wanted to invite and
> contacted them to be sure they would want to be mobbed and that they would
> prepare extra product for their mob day.  The first business that was
> mobbed pulled the next business name out of a hat.  Only them and two of
> the organizers are there for that part (it is done after the mob is over)
> and they video tape it.  (I'm guessing for proof of no favoritism???)  The
> business selected is notified about two weeks before their mob date.  The
> date is posted to the public as soon as it is determined, but the location
> is kept a secret for about 24-48 hours before.  I think the only place they
> post it is on their Facebook page.  Here are a few more details I pulled of
> their website, "locally owned Sherwood business that offers a retail or
> dining store front that caters to both men and women and has a variety of
> goods in stock available for purchases for under $20"
>
> * *
>
> * *
>
> *Thank you, have a great afternoon!*
>
> * *
>
> * *
>
> ** **
>
> *___________________________________________________________*
>
> * *
>
> *Annie Tran*
>
> Main Street Coordinator/Market Research Analyst ****
>
> City of Canby**
>
> 111 NW 2nd Avenue****
>
> PO Box 930****
>
> Canby, Oregon 97013****
>
> *Phone:503-266-7001  x272  l Fax: 503-266-1574  l TranA at ci.canby.or.us*
>
> ___________________________________________________________________****
>
> *Main Street and Economic Development Websites:*
>
> [image: Description: facebook]<http://www.facebook.com/pages/Canby-Main-Street/121560701211749>
>   <http://www.canbymainstreet.com/>[image: Garden Spot Logo]<http://www.canbybusiness.com/>
> ****
>
> ** **
>
> ** **
>
> ** **
>
>
>  ------------------------------
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