[OMS_MANAGERS] Facebook Page Policy

Wed Dec 19 09:46:17 PST 2018

Great topic and one we’ve been discussing at the Albany Downtown Association.

We have 2 admins (staff) and 2 editors (promotions committee). We create FB events for ADA events. I do some random posts from business I visit. I also do strategic series of posts for events and themed promotions. For Small Business Saturday, I prescheduled a series of photos one for each participating business with a Shop Small logo and our ADA logo added.  For Christmas shopping, I’m taking photos of store displays and asking “Where am I?” The photos represent lesser known offerings – the garden store has pet accessories, our men clothier has furry throws, a gift shop has clothing, etc.

What we need to review is the policy I inherited that our office manager reposts EVERY post our office manager can find from our members. It makes our feed a sea of random offers and could by be looked at more as clutter than being interesting. It is also takes a LOT of time out of her day. I tried to have merchants use #AlbanyDowntown on their key posts, but searching for #’s on FB is problematic. Facebook orders them with the most popular first. That make it nearly impossible to use it as a way to find the new posts. Using a tag to our other page @DowntownAlbany may be a solution, it’s shorter than our full name and tags result in notifications. Next, we need to set a limit of reposts per business per week/month. Before implementing a new policy, I need to find a way to keep the merchants happy while limiting what they see as a benefit of membership.

I’d love your ideas.

Thank you,

Lise Grato

Executive Director

Albany Downtown Association

126 SW Ferry Street

Albany, OR 97321

Email: director at albanydowntown.com

Phone: (541) 928-2469

Cell: (541) 905-2908

Thank you,

Lise Grato

Executive Director

Albany Downtown Association

126 SW Ferry Street

Albany, OR 97321

Email: director at albanydowntown.com

Phone: (541) 928-2469

Cell: (541) 905-2908

From: OMS_MANAGERS [mailto:oms_managers-bounces at listsmart.osl.state.or.us] On Behalf Of bobbie at harrisonpropertiesinc.com
Sent: Wednesday, December 19, 2018 9:00 AM
To: Oregon Main Street program managers <oms_managers at listsmart.osl.state.or.us>
Subject: Re: [OMS_MANAGERS] Facebook Page Policy

Thanks for posting this Katie.

And thank you for your input Sarah.  I researched the facebook roles and how non profits should handle it.  It says non profits should have 2 trusted Admins listed in their role section if possible.  There are about 5 levels in the role section. Each one has a little less authority than the one before it.  The "Admin" role has the most control and authority.  Admin can edit and change all the other roles.  The lesser levels cannot.  So lets say you have 4 admins listed, any one of them could remove the other 3 Admins and leave themselves as the sole admin which would allow complete control over the facebook page.  We are looking into the different levels to decide who get what role.

Bobbie Paredes

President

Historic Downtown Oak Grove

503-851-2927

-------- Original Message --------
Subject: Re: [OMS_MANAGERS] Facebook Page Policy
From: Sarah Lu Heath < <mailto:sarah at astoriadowntown.com> sarah at astoriadowntown.com>
Date: Wed, December 19, 2018 8:18 am
To: Oregon Main Street program managers
< <mailto:oms_managers at listsmart.osl.state.or.us> oms_managers at listsmart.osl.state.or.us>

We’ve been too lax with our admins, and we’re looking to fix that soon. 

Astoria’s FB page is a pretty even mix of promoting our own events, sharing the local papers new business articles when they’re in downtown, other NP events (some Astoria’s best events), and sponsored content (given as a sponsor benefit for major events/programs). Just to keep our readership up, we also post good PR about Astoria when it pops up in state/national pubs. 

We purposefully shy away from promoting individual for-profit business info to avoid looking like we play favorites – not enough/time space to share everyone. 

Sarah Lu Heath

Executive Director

Astoria Downtown Historic District Association

No.1-12th Street, Suite 114

PO Box 261 

Astoria, OR 97103

503.791.7940

 <http://www.astoriadowntown.com/> www.AstoriaDowntown.com

From: OMS_MANAGERS < <mailto:oms_managers-bounces at listsmart.osl.state.or.us> oms_managers-bounces at listsmart.osl.state.or.us> On Behalf Of HENRY Katie * OPRD
Sent: Wednesday, December 19, 2018 7:27 AM
To: Oregon Main Street program managers < <mailto:oms_managers at listsmart.osl.state.or.us> oms_managers at listsmart.osl.state.or.us>
Subject: [OMS_MANAGERS] Facebook Page Policy

Hi All, 

One of our Main Street towns asked us to forward the following question to the listserv:

Does anyone have guidelines or policies for their use of their facebook page for:

1. Admin Roles

2. Content-Do you just post community news and/or business advertisements? If you do post business specials and events, do you have any parameters for those, for instance do you limit how many times per month a business gets to post ads.

I will admit that I too am curious about your answers to this question!

Best,

Katie

Katie Henry

Heritage Outreach Specialist

Oregon Heritage

Oregon Main Street

Oregon State Historic Preservation Office 

(503) 986-0671

725 Summer St NE, Ste C - Salem, OR 97301

 <http://www.oregonheritage.org/> www.oregonheritage.org 

 <http://www.facebook.com/OregonHeritage> www.facebook.com/OregonHeritage

 <http://oregonheritage.wordpress.com/> http://oregonheritage.wordpress.com/ - Blog

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