[OMS_MANAGERS] Updates from NMSC

Tue Nov 24 09:26:43 PST 2020

Kicking off the Holiday Shopping Season
Join NMSC this weekend as they promote the various days dedicated to supporting local small businesses, craftspeople, and nonprofits. They'll be focused on:

  *   Plaid Friday (11/27). Plaid Friday was started as a fun alternative to Black Friday, encouraging shoppers to show support for small businesses and the local economy by wearing plaid and shopping small. Learn more<http://shopindielocal.org/plaidfriday>.
  *   Small Business Saturday (11/28). Woohoo! If you need help finding assets for this day, the American Express Shop Small<https://www.americanexpress.com/us/small-business/shop-small/?linknav=us-loy-nav-shopsmallbutton> site has some good content and assets for promoting the day. You can also find a good starting collection here<https://icm.aexp-static.com/shopamex/assets/Shop-Small-Holiday_Ready-to-Use-Materials.zip>.
  *   Artists Sunday (11/29). Help make November 29th the arts' most profitable day of the year! Artists Sunday (11/29) encourages holiday shoppers to purchase from local artisans & craftsmen. Local Main Streets and their craftspeople can register as a participating partner or artist for free! Learn more<http://ow.ly/wJlV50BDgFY>.
  *   Cyber Monday (11/30). In order to continue to support local safely, 2020 has become the year of ecommerce. We'll be using this day to encourage shoppers to support their local small businesses online!
  *   Giving Tuesday (12/1). Another classic, we'll be reminding our audience of this day as a day of donating to the organizations that keep Main Street healthy and vibrant.

Call for Main Street Small Business Stories
Main Street America is launching a storytelling campaign<https://forms.office.com/Pages/ResponsePage.aspx?id=LJJfVhqEG0GlYJ_xs-XVeO5JWDEcaXtFnhe-y6pBoJhUMDlEMlVFOFBUMFZESUdUM1ZXNU5QTlNMNi4u> that will focus on the symbiotic relationship between Main Street programs and their small businesses. This campaign has a dual purpose: to showcase different facets of the downtown small business ecosystem and to act as an advocacy tool, underlining the need to support both businesses and Main Street programs. To that end, we are looking for stories about both Main Street programs' role in supporting the local economy and specific impacts of the pandemic on small businesses.

These stories should be written by local Main Street directors, with a specific highlight of one small businesses that plays an outsized role in the downtown environment. Only one business per Main Street community will be featured to ensure as many towns are featured as possible. To capture this relationship, stories should cover two key areas: the Main Street program's response and the effects on the small business.

We will be looking to feature a diverse collection of businesses and storytellers, with a particular focus on minority and/or woman/nonbinary-owned businesses. To submit a story, please complete this form<https://forms.office.com/Pages/ResponsePage.aspx?id=LJJfVhqEG0GlYJ_xs-XVeO5JWDEcaXtFnhe-y6pBoJhUMDlEMlVFOFBUMFZESUdUM1ZXNU5QTlNMNi4u>.

Questions? Please reach out to Abby Armato at aarmato at savingplaces.org<mailto:aarmato at savingplaces.org>.

Main Street America Institute
The 2021 course calendar is live! Join colleagues from across the country in professional development made for Main Street. The Main Street America Institute (MSAI)<https://www.mainstreet.org/howwecanhelp/msai> is open to all who are interested in gaining a deeper understanding of preservation-based community transformation and leadership development. Get started today by exploring the 2021 course calendar<https://www.mainstreet.org/howwecanhelp/msai/coursesandschedule> and checking out our new online platform<https://mainstreet.talentlms.com/index>.

Main Street Pop-Up Conversations
NMSC Main Street Pop-Up Conversations series continues! Mark your calendar for their next Pop-Up on December 3 at 12pm CT-Leading Main Street: Perspectives from MSARP Graduates<https://www.eventbrite.com/e/leading-main-street-perspectives-from-msarp-graduates-registration-130301363887>. Join this conversation, led by Norma Ramirez de Miess, with recent recipients of the Main Street America Revitalization professional credential to get into the weeds on the soft skills that help us approach our work in ways to keep moving forward in a mission-driven way no matter the circumstance. Learn more<https://www.eventbrite.com/e/leading-main-street-perspectives-from-msarp-graduates-registration-130301363887>.

Unable to join us live for a recent Pop-Up Conversation? No worries! All Pop-Ups have been recorded and shared on the Point<https://www.mainstreet.org/communities/community-home/digestviewer?communitykey=c40a84d1-46b2-465c-985c-c08ed69081ab&tab=digestviewer>. Feel free to watch the webinar and engage in discussion about topics, such as:

  *   Winter Placemaking<https://www.mainstreet.org/communities/community-home/digestviewer?communitykey=c40a84d1-46b2-465c-985c-c08ed69081ab&tab=digestviewer>, feat. Lindsey Wallace, Director of Strategic Projects and Design Services (recording available soon)
  *   Gearing up for Holiday Shopping During COVID<https://www.mainstreet.org/communities/community-home/digestviewer/viewthread?GroupId=7&MessageKey=67e520c4-5108-474c-9e74-77b34cc8e186&CommunityKey=c40a84d1-46b2-465c-985c-c08ed69081ab&tab=digestviewer&ReturnUrl=%2fcommunities%2fcommunity-home%2fdigestviewer%3fcommunitykey%3dc40a84d1-46b2-465c-985c-c08ed69081ab%26tab%3ddigestviewer>, feat. Matt Wagner, Vice President of Revitalization Programs
  *   Advancing Inclusive Entrepreneurship<https://www.mainstreet.org/communities/community-home/digestviewer/viewthread?GroupId=7&MessageKey=a568a5b4-0b8d-46a0-8690-0655c00a96f9&CommunityKey=c40a84d1-46b2-465c-985c-c08ed69081ab&tab=digestviewer&ReturnUrl=%2fcommunities%2fcommunity-home%2fdigestviewer%3fcommunitykey%3dc40a84d1-46b2-465c-985c-c08ed69081ab%26tab%3ddigestviewer>, feat. Amanda Elliott, Senior Program Officer and Director of California Programs
  *   Fundraising through Crisis<https://www.mainstreet.org/communities/community-home/digestviewer/viewthread?GroupId=7&MessageKey=5192143f-ca30-4042-8118-f3ca8e54c541&CommunityKey=c40a84d1-46b2-465c-985c-c08ed69081ab&tab=digestviewer&ReturnUrl=%2fcommunities%2fcommunity-home%2fdigestviewer%3fcommunitykey%3dc40a84d1-46b2-465c-985c-c08ed69081ab%26tab%3ddigestviewer>, feat. Kathy La Plante, Senior Program Officer and Director of Coordinating Program Services

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