[OMS_MANAGERS] Datafy Usage and Funding

[KEIFFER Ami * OPRD]

Great questions Molly! Hoping the collective hive mind has any feedback.
Maybe the weekend reset will allow for some reflection and responses.

Happy Friday, everyone!
-Ami


From: OMS_MANAGERS <oms_managers-bounces at omls.oregon.gov> On Behalf Of Gold Beach
Sent: Friday, May 29, 2026 9:56 AM
To: Oregon Main Street program managers <oms_managers at omls.oregon.gov>
Subject: [OMS_MANAGERS] Datafy Usage and Funding

Hello Everyone,

I recall at a recent Mornings on Main featuring event strategy, one or some of you mentioned the use of Datafy for event metrics. I did recently have a chat with a Datafy representative and, while immensely impressive, so was the subscription and marketing cost. I'm curious about a few different things:
*  Did you combine stakeholders for one plan/audience group (main streets in one county or collaborate with any economic development team/organization)
*  How did you fund the annual subscription and advertising budget
*  Did you use the retroactive data on visitation and spending to highlight the value add of your projects or events
*  General net benefit vs cost
*  Is there a comparable platform??
I'm very interested in how this can be applied to rehabilitation projects, road diets/lane reconfiguration, and other district-wide improvements. I also want to show metrics for our biggest yearly event and track general tourist traffic and I know I've only scratched the surface on what's possible with this platform, so any ideas are fantastic as it applies to Main Street organizations!

Thank you in advance for your feedback!
Molly


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Molly  Younger

Executive Director
Gold Beach Main Street

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Gold Beach Main Street is a registered 501(c)(3) nonprofit organization supporting the vitality and revitalization of the main street corridor in Gold Beach, Oregon.

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