[OMS_MANAGERS] Datafy Usage and Funding

Fri May 29 13:49:31 PDT 2026

Our regional DMO-Mt. Hood Territory has a subscription and we've used it for grant writing before. They also use PlacerAI. We asked them to run a report for us comparing visitor data pre-fire/Covid and 2024 (I wrote the grant in 2025) to see if there was a quantifiable impact from the wildfire on tourism. I attached our reports and Datafy is just our downtown (Main Street) region and PlacerAI is the entire community. We did not pay for this, I'm assuming they pay for it via TLT funding. It wouldn't hurt to reach out to your regional DMO and see if they have a subscription.

[cid:92e4ad38-a79b-4286-8995-0fb5eb276a24]

Elaina Turpin

Assistant City Manager

475 SE Main St.  | PO BOX 958
Estacada, OR 97023

cityofestacada.org<https://www.cityofestacada.org/>

Phone: 503.630.8265

________________________________
From: OMS_MANAGERS <oms_managers-bounces at omls.oregon.gov> on behalf of KEIFFER Ami * OPRD <Ami.KEIFFER at oprd.oregon.gov>
Sent: Friday, May 29, 2026 12:50 PM
To: Oregon Main Street Network Members <oms_managers at omls.oregon.gov>
Subject: Re: [OMS_MANAGERS] Datafy Usage and Funding

Great questions Molly! Hoping the collective hive mind has any feedback.

Maybe the weekend reset will allow for some reflection and responses.

Happy Friday, everyone!

-Ami

From: OMS_MANAGERS <oms_managers-bounces at omls.oregon.gov> On Behalf Of Gold Beach
Sent: Friday, May 29, 2026 9:56 AM
To: Oregon Main Street program managers <oms_managers at omls.oregon.gov>
Subject: [OMS_MANAGERS] Datafy Usage and Funding

Hello Everyone,

I recall at a recent Mornings on Main featuring event strategy, one or some of you mentioned the use of Datafy for event metrics. I did recently have a chat with a Datafy representative and, while immensely impressive, so was the subscription and marketing cost. I'm curious about a few different things:

·  Did you combine stakeholders for one plan/audience group (main streets in one county or collaborate with any economic development team/organization)

·  How did you fund the annual subscription and advertising budget

·  Did you use the retroactive data on visitation and spending to highlight the value add of your projects or events

·  General net benefit vs cost

·  Is there a comparable platform??

I'm very interested in how this can be applied to rehabilitation projects, road diets/lane reconfiguration, and other district-wide improvements. I also want to show metrics for our biggest yearly event and track general tourist traffic and I know I've only scratched the surface on what's possible with this platform, so any ideas are fantastic as it applies to Main Street organizations!

Thank you in advance for your feedback!
Molly

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Molly  Younger

Executive Director

Gold Beach Main Street

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